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The pasta market size is forecast to increase by USD 7.75 billion at a CAGR of 3.6% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing demand for convenient and instant pasta options. Consumers are increasingly opting for quick and easy-to-prepare meals, leading to a rise in demand for products like Pappardelle, Fusilli, Spaghetti, Penne, Orzo, and Elbows. Additionally, there is a rising trend towards local flavors and varieties, with many consumers seeking out authentic Italian pasta dishes. However, the market faces challenges, including false claims made by some companies regarding the authenticity and quality of their products. Jovial Foods, for instance, stands out as a reputable brand offering gluten-free pasta options, ensuring transparency and authenticity to consumers. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences for convenience, local flavors, and authenticity.
The market continues to evolve, driven by shifting consumer preferences towards healthier and more convenient food options. Ready-to-cook pasta, made from durum wheat semolina and whole wheat, is gaining popularity due to its long shelf life and versatility. Consumers are increasingly health-conscious and seek pasta rich in essential nutrients like B vitamins, iron, and dietary fiber. Western food consumption patterns have led to an increase in demand for pasta dishes, with meat-based food products taking a back seat to plant-based alternatives. The rise of veganism and plant-based diets has further fueled the demand for organic plant-based pasta products made from organic wheat.
Furthermore, key Brands are leading the charge with innovative offerings such as rigatoni, casarecce, linguini, fettuccini, and more. Food habits continue to evolve, with a growing emphasis on plant-based dishes and celiac disease awareness driving demand for gluten-free pasta. The wheat production industry is adapting to meet these demands, focusing on sustainable and organic farming practices. Long shelf life and energy efficiency are key factors driving the growth of the market. As consumers seek convenient and nutritious meal options, pasta remains a staple in many households.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The dried pasta segment is estimated to witness significant growth during the forecast period. Dried pasta, a staple in Western food culture, is renowned for its extended shelf life and convenience. Manufactured from semolina flour, water, and essential ingredients, this pasta variety boasts a firm texture that holds up well during cooking, making it ideal for strong flavors and hearty sauces such as pesto, tomato sauce, and ragu.
Furthermore, with a wide array of products to accommodate diverse consumer tastes, dried pasta is a popular choice for those seeking a long-lasting and versatile pantry staple. Its extended shelf life and ease of use have made it a go-to option for consumers adhering to modern food consumption patterns. In today's digital age, the convenience of dried pasta extends beyond the kitchen, with e-commerce platforms making it easily accessible for consumers.
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The dried pasta segment was valued at USD 29.16 billion in 2018 and showed a gradual increase during the forecast period.
Europe is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The European market is projected to expand at a more moderate pace over the forecast period. This trend can be attributed to the maturing the markets in major European countries such as Italy, Germany, France, the Netherlands, Spain, and the UK. Europe is a significant exporter and the second-largest importer of pasta products worldwide. The region's preference for fresh foods and wheat products remains strong, yet the demand for packaged, long-shelf-life, and convenient pasta options is on the rise. This trend is expected to continue as food consumption patterns shift towards more energy-efficient and time-saving meal solutions. The e-commerce sector is also playing a crucial role in the growth of the market, offering consumers greater convenience and culinary creativity through the availability of a wide range of raw materials and Western food options.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increased demand for instant pasta is the key driver of the market. The market is witnessing an increase in demand for ready-to-cook pasta products due to the growing consumer preference for convenience foods.
Furthermore, health-conscious consumers are also opting for pasta made from durum wheat semolina, which is rich in B vitamins, iron, and dietary fiber. Instant pasta's shorter cooking time, ease of preparation, and longer shelf life make it a popular choice among the working population. companies are responding to this trend by launching new precooked or instant pasta offerings.
The increasing demand for local flavors and varieties is the upcoming trend in the market. Pasta, a beloved staple food, experiences varying consumer preferences worldwide. In some regions, ready-to-cook pasta is favored for its convenience, while others prioritize health-conscious options made from durum wheat semolina or whole wheat. Nutritional benefits, such as B vitamins, iron, and dietary fiber, are essential considerations for health-conscious consumers.
Furthermore, Mexican consumers often incorporate local ingredients like chilies into their pasta dishes, deviating from traditional Italian flavors. Conversely, Chinese and Indian consumers opt for Eastern flavor pasta due to the limited availability of traditional pasta ingredients. Italy, the birthplace of pasta, boasts a diverse range of pasta varieties and flavors.
For instance, Calabrian Lasagna is a local favorite in Calabria, pasta with sardines is popular in Sicily, and Ciceri e Tria is a beloved pasta dish in Puglia. In summary, pasta consumption patterns reflect the unique cultural influences and ingredient availability in various regions. Consumers prioritize convenience, health, and local flavors when choosing pasta dishes, making it a versatile and beloved food across the globe.
False claims by some companies is a key challenge affecting the market growth. Consumer preferences for ready-to-cook foods continue to evolve, with an increasing focus on health-consciousness. Durum wheat semolina and whole wheat pasta are popular choices due to their nutritional benefits, including B vitamins, iron, and dietary fiber.
However, companies must ensure transparency in their product offerings to maintain consumer trust. Misleading claims about weight, preservative content, and ingredients can negatively impact consumer perception and potentially lead to legal action. Therefore, companies must prioritize truthful advertising to build and maintain consumer trust.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
8TH Avenue Food and Provisions: The company offers ingredients, pasta, granola, dried fruit and snack nuts
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to evolving consumer preferences towards health-consciousness and convenience. With an increasing focus on nutrient-rich foods, there is a growing demand for pasta made from durum wheat semolina, which is rich in B vitamins, iron, and dietary fiber. Health-conscious consumers are opting for whole wheat pasta, which provides long-lasting energy. The convenience factor of ready-to-cook pasta is another driving factor, especially among working professionals and students. The rise of e-commerce platforms has made pasta easily accessible to consumers, leading to an increase in its consumption.
Furthermore, culinary creativity is also driving the market, with consumers experimenting with various shapes like rigatoni, casarecce, linguine, paccheri, pappardelle, fusilli, spaghetti, penne, orzo, elbows, and linguini. Plant-based food products are gaining popularity, with consumers opting for alternatives to meat-based food products. This trend is driving the demand for pasta made from barley, legumes, and cauliflower. Organic food products, such as those made from organic wheat, are also gaining traction due to their health benefits. Food consumption patterns are changing, with a growing emphasis on veganism and plant-based dishes. This trend is expected to continue, with celiac disease and diabetes driving the demand for gluten-free pasta. The market for dried, chilled, and canned pasta is also expected to grow, offering consumers a wider range of options to choose from. Wheat production and raw material costs are key factors influencing the market. The market is expected to continue its growth trajectory, driven by changing consumer preferences and the convenience factor.
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Market Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.6% |
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Market growth 2024-2028 |
USD 7.75 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.43 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 44% |
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Key countries |
US, Italy, Germany, France, and Canada |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
8TH Avenue Food and Provisions, Archer Daniels Midland Co., Barilla G. e R. Fratelli Spa, Catelli Foods Corp, Ebro foods SA, F. Divella Spa, F.lli De Cecco di Filippo SpA, ITC Ltd., JSC MAKFA, Nestle SA, Newlat Food SpA, Prairie Harvest Canada Ltd., Rana USA Inc., Slendier, The Kraft Heinz Co., TreeHouse Foods Inc., Ugo Foods Group Ltd., and Unilever PLC |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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