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Report on How AI is Driving Market Transformation 
The plasticizers market size is estimated to grow at a CAGR of 5.91% between 2023 and 2028. The market size is forecast to increase by USD 6.02 billion. The growth of the market depends on several factors such as the growing urbanization and infrastructure development, the increasing consumer demand for PVC-based products, and technological advancements and innovations.
The research report on the Plasticizers Market offers industry forecasts and segmentation based on Type including phthalate and non-phthalate. It also segments the market by Application, which comprises wires and cables, flooring and wall coverings, films and sheets, coatings, and others. Geographically, the report covers APAC, Europe, North America, Middle East and Africa, and South America. The market size, historical data for 2018-2022, and future forecasts are presented in terms of value (in USD million) for all these mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing urbanization and infrastructure development is the key factor driving market growth. The need for different infrastructure facilities, such as buildings, roads, bridges, and transit networks, is rising as cities continue to grow and their populations grow. Owing to these advancements, materials that offer strength, flexibility, and durability are needed, which makes plasticizers a crucial component in the building sector. Chemicals known as plasticizers are added to polymers or plastics to improve their workability and flexibility.
Furthermore, industries such as consumer products, automotive, electronics, and packaging use plasticizers. Plasticizers are used in the fabrication of several parts and components, including dashboards, upholstery, wiring, and coatings, in the automotive industry. Hence, the growing urbanization and infrastructure development will drive the growth of the global plasticizers market during the forecast period.
The shift toward eco-friendly plasticizers is the primary trend shaping market growth. Eco-friendly transition is important. Due to the possible hazards to human health and the environment, traditional plasticizers such as phthalates have come under increased investigation. Consequently, the need for substitute environmentally friendly plasticizers that provide equivalent results while lowering these possible risks has been raised.
Furthermore, businesses with the ability to create and market cutting-edge, environmentally friendly plasticizer solutions will have a distinct advantage in this dynamic market. Hence, the shift towards eco-friendly plasticizers will drive the growth of the global plasticizers market during the forecast period.
Environmental concerns due to use of plasticizers is a challenge that affects market growth. Plasticizers are chemicals added to plastics to make them more flexible and durable. However, several environmental issues arise from the production, use, and disposal of plasticizers. Pollution, endocrine disruption, waste generation, challenges with recycling, regulations, and shifting customer preferences are some of the factors that are impeding market growth.
Moreover, in order to produce plasticizers with lower toxicity and environmental impact, manufacturers are also spending money on research and development. Furthermore, recycling technologies are being developed to reduce the environmental impact of plasticizers and increase the recycling efficiency of PVC products. Therefore, the environmental concerns due to the use of plasticizers will hamper the growth of the global plasticizers market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Plasticizers Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The phthalate segment is estimated to witness significant growth during the forecast period. The phthalate category includes a sizeable portion of the global plasticizers market. Phthalates are a class of compounds that are added to plasticizers to enhance the workability, flexibility, and durability of polymer materials, especially polyvinyl chloride (PVC). Concerns about the possible effects of phthalates on human health and the environment have presented some difficulties in recent years.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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These insights, available exclusively through Technavio, provide an unparalleled significant impact of AI on the policy management software market, backed by real-world examples and data.
The report provides details of AI's impact on various segment
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