How big is the market?

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Which segment accounted for the largest market share?

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Who are the key players in the market?

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What are the factors driving the market?

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Global Advertising Display Market 2016-2020

Q: How big is the market?

. <a href='https://www.technavio.com/report/global-publishing-and-advertising-display-market'>Read More</a>

Q: Which segment accounted for the largest market share?

. <a href='https://www.technavio.com/report/global-publishing-and-advertising-display-market'>Read More</a>

Q: Who are the key players in the market?

. <a href='https://www.technavio.com/report/global-publishing-and-advertising-display-market'>Read More</a>

Q: What are the factors driving the market?

. <a href='https://www.technavio.com/report/global-publishing-and-advertising-display-market'>Read More</a>

Published: Feb 2016
Pages: 46
SKU: IRTNTR8744

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Outlook of the global advertising display market

Technavio’s market research analyst has estimated the global market for advertising displays to grow at a CAGR of almost 6% by 2020. The growing acceptance of audio-visual advertising is a critical factor that will spur the prospects for growth in this market during the forecast period. TV advertising has proven that messages that incorporate audio and video can influence the audience’s buying behavior. Therefore, the same principle can be applied to digital signage media as it has the capability to attract the attention of the audience and is highly cost-effective.

Geographically, the APAC region dominated this market during 2015 as it singlehandedly accounted for a market share of more than 54%. Due to the high population density in this region, the advertising display market generated a revenue of more than USD 9 billion during the forecast period. Advertising through street furniture and city lights are extensively used in this region, as it reaches a large audience. Also, due to the increasing level of urbanization in this region, vendors have been shifting from physical advertising to digital advertising. This recent shift from physical advertising to digital advertising will also aid in the growth of this market in APAC.