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The Interactive Kiosk market size is forecast to increase by USD 13.3 billion, at a CAGR of 8.47% between 2023 and 2028. The market's growth is influenced by various factors, such as increased demand in the oil and gas industry, expanding applications in the food and beverage sector, and advancements in carbon capturing and storage technologies. However, the market faces significant challenges, including growing demand for tablet kiosks and digital signage, as well as issues related to infrastructure and connectivity. Despite these challenges, several market trends, such as increased investment in smart cities, a rise in acquisition and strategic partnerships, and the integration of advanced technologies in interactive kiosks, are expected to drive the market's growth. Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
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The market is fuelled by SmartMatter and AI Assistants, integrating machine learning for intelligent interactions. Across sectors like Healthcare, Retail Banking Research, and Media & Entertainment, these kiosks, alongside Digital Signage, streamline operations and enhance customer engagement. Challenges such as long lines and traditional paperwork persist but are addressed through advanced technologies. Trends like personalized experiences in lodging establishments and improved services in airports and shopping malls drive market growth. However, ensuring data security, especially in visitor data gathering, remains a crucial focus for industry players.
Increasing use of cashless payment is a major factor driving market growth. Governments worldwide focus on reducing pollution and deforestation by promoting digital transactions. Telecom and banking sectors adopt online platforms for transactions. The rising demand for cashless payments drives the adoption of self-service kiosks in luxury hotels, restaurants, and retail stores, enhancing the customer experience with quicker transactions.
Moreover, digital banking platforms, digital wallets, contactless payments, and EMV cards gain popularity for secure and efficient payment processing. Visa and Mastercard have made significant strides in promoting contactless payments. The increasing use of cashless payment options is expected to drive the demand for self-service kiosks, boosting the global market during the forecast period.
Growing investment in smart cities is a major market trend. The purpose of investing in smart cities is to enhance citizens' economies and lifestyles through the implementation of communication technologies and advanced products. Integrating such technologies will improve information sharing and government service quality. Smart city infrastructure development involves deploying various solutions like smart street lights, surveillance cameras, parking solutions, and interactive kiosks.
Moreover, they are gaining rapid deployment in smart city projects due to their versatile roles, including hotel check-ins, parking access, ticketing, information sharing, pathfinding, and bill payments. They improve service efficiency, quality, and information sharing. The increasing investment in smart city initiatives will drive the adoption. Examples include the smart city projects in Anbar, Iraq, and New Clark City in the Philippines, both contributing to the growth of the global market during the forecast period.
Growing demand for digital signage is a major challenge hindering the market growth. Digital signage utilizes LCD, LED, or OLED to display digital content in various settings. It replaces advertisement kiosks in public places, retail stores, and more. The retail sector heavily adopts digital signage for displaying discounts and offers.
Moreover, interactive digital signage with touchscreen technology is gaining popularity, allowing customers to access information interactively. With larger screens and better visual engagement, digital signage deployment is increasing. This growth may impact the demand, affecting the global market during the forecast period.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market growth and forecasting analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market research and growth, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market has become an integral part of various industries, revolutionizing customer experiences across sectors such as Lodging establishments, Airport check-in counters, and Healthcare facilities. Powered by SmartMatter and AI Assistants, these kiosks leverage Machine learning techniques to offer personalized interactions. In the financial sector, ATMs and Retail Banking Research are incorporating advanced technologies from companies like Compass Plus Technologies, ABA Bank, Visa, Mastercard, and UnionPay into their kiosk systems. The realm of Media & Entertainment is embracing Interactive Kiosks and Digital Signage for engaging customer experiences. In Healthcare, these kiosks streamline processes, reducing Long lines and enabling efficient Visitor data gathering. They are prevalent in public venues like train stations, banks, and shopping malls, eliminating traditional paperwork hassles.
The market share growth by the retail segment will be significant during the forecast period. The retail segment has a dominant market share in the global market. In retail stores, they are used for several purposes, including browsing product information and availability, in-store advertising, and check-out systems. It offers numerous advantages over traditional printed signage, as they facilitate customer interaction, offer accurate and centralized control capability, and provide superior design capability. Retailers deploy them at strategic points in their stores to attract customers by providing information on discounts and offers on the different products available at the store. Retailers can also use interactive kiosks for disseminating store-related information or specific product information and upselling more products.
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The retail segment showed a gradual increase in market share with USD 6.40 billion in 2018. Supermarkets are one of the major adopters of interactive kiosks in the retail segment. Supermarkets have a substantial amount of floor space, and the deployment of interactive kiosks helps customers find products and reduce waste of time, thus improving customer experience. Kiosks also help to improve the operational efficiency of the store by reducing the time taken at self-checkout counters. Therefore, the increase in investments in building supermarkets across different countries drives the demand for interactive kiosks. This is expected to drive the growth of the global market.
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North America is projected to contribute 45% by 2028. Technavioâs analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America has the highest share of the global market, with both the US and Canada generating significant demand. Customers in the region are early adopters of new technologies and have a high preference for personalized services, owing to which the adoption of interactive kiosks in the region is increasing. Enterprises in the region are increasingly using interactive kiosks for their marketing campaigns.
Also, interactive kiosks are being increasingly deployed to enhance consumer engagement and branding initiatives. The growth of the market in the region is also attributed to the rapid growth of QSRs in the region. North America has prominent QSRs, including McDonald's, Starbucks, Subway IP LLC (Subway), Wendy's, Burger King Corp. (Burger King), and Taco Bell. The concept of the QSR is based on the fast services offered. The adoption of interactive kiosks streamlines the operation of QSRs, thus ensuring faster services, thereby, increasing the adoption of interactive kiosks by QSRs.
The report includes the adoption lifecycle of the market, covering from the innovatorâs stage to the laggardâs stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market is experiencing substantial growth driven by a range of factors. SmartMatter and AI Assistants are revolutionizing user experiences across various sectors such as Offices, Airports, and Healthcare facilities. These interactive kiosks, powered by Machine learning techniques, are reshaping the landscape of customer service and engagement. Financial institutions like ATMs and Retail Banking Research are embracing this technology with companies like Compass Plus Technologies and ABA Bank leading the charge alongside UnionPay. In the realm of Media & Entertainment, NCR Corporation and Bed Bath & Beyond are exploring the potential of interactive kiosks to enhance customer interactions and streamline processes.
Moreover, the proliferation of Personal computer (PC) and Internet connectivity has facilitated seamless Online activity, prompting the integration of Software programs into standard PCs for Multiple users. Interactive kiosk applications have diversified into areas like Gift registries in Retail shops, Automated airport check-ins, and Pay-per-use services in cyber cafes. Transaction technology advancements and Encryption technology advancements have bolstered the security of self-service kiosks, making them integral in reducing long lines and enhancing efficiency in public venues like train stations, banks, shopping malls, and airport check-in counters. The transition from paperwork to visitor data gathering in tourist experiences, Clinics, and Administrative buildings has been facilitated by the adoption of Self-checkout machines and Interactive kiosks.
Furthermore, the human interaction element is preserved through innovative products that offer benefits such as improved user experiences, leading to increased companies' R&D investment in Integrated kiosks. These kiosks are strategically placed in high-traffic areas like movie theatres, clinic patient records sections, and cinema ticket-buying counters, facilitating seamless interactions and enhancing services like Aircraft bookings for Service companies while reducing Infrastructure expenses and streamlining Purchasing selections with the support of Store personnel. User-friendly and Informational gadgets continue to drive the adoption of Interactive kiosks, ensuring a dynamic and responsive customer experience.
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Market Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.47% |
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Market growth 2024-2028 |
USD 13.3 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.55 |
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Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
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Performing market contribution |
North America at 45% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Acante Solutions Ltd., Advanced Kiosk, Diebold Nixdorf Inc., Embross, Frank Mayer and Associates Inc., IER SAS, KIS Ticket, Meridian Kiosks, Mitsogo Inc., NCR Voyix Corp., Olea Kiosks Inc., Posiflex Technology Inc., Pyramid Computer GmbH, RedyRef, Rosendahl Conceptkiosk AS, SITA, Source Technologies, Thales Group, and Vecna Technologies Inc. |
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Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Component
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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