Enjoy complimentary customisation on priority with our Enterprise License!
Market research analysts at Technavio predict that the global programmatic advertising display market will grow steadily during the next four years and post a CAGR of about 18% by 2021. This market research analysis identifies the growth of video real-time bidding (RTB) as one of the primary factors for the programmatic advertising display market growth. With the introduction of newer platforms such as online and mobile devices for video consumption, video advertising has facilitated companies to connect with their audience on a more personal level. Though the lack of premium inventory brands made it difficult for brands to invest on programmatic video advertising, the growth in automated guaranteed and invitation-only auctions, will fuel the demand for video advertising during the forecast period.
This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the predicted period. Though the market is soon expected to reach the maturity stage in North America, the rise in number of social media users owing to the increasing digital penetration in South American countries, will aid in the growth of the market in this region.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by display type
PART 07: Market segmentation by ad format
PART 08: Market segmentation by auction type
PART 09: Buying criteria
PART 10: Geographical segmentation
PART 11: Key leading countries
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
PART 18: Appendix
PART 19: Explore Technavio
Tags: display advertising, digital display, publishing companies, publishing, digital publishing, Media and Entertainment market analysis, ,
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.