Global Programmatic Advertising Display Market 2017-2021

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

• Market overview
• End-user segments
• Base year and forecast period
• Vendor selection criteria
• Summation error
• Top-vendor offerings

PART 03: Market research methodology

• Research methodology
• Economic indicators

PART 04: Introduction

• Key market highlights

PART 05: Market landscape

• Market overview
• Product life cycle
• Global programmatic advertising display market
• Five forces analysis

PART 06: Market segmentation by display type

• Global programmatic advertising display market by display type
• Global programmatic advertising display market by desktops
• Global programmatic advertising display market by mobile devices

PART 07: Market segmentation by ad format

• Global programmatic advertising display market by ad format

PART 08: Market segmentation by auction type

• Global programmatic advertising display market by auction type
• Global programmatic advertising display market by open auction
• Global programmatic advertising display market by automated guaranteed
• Global programmatic advertising display market by invitation-only
• Global programmatic advertising display market by unreserved fixed-rate

PART 09: Buying criteria

PART 10: Geographical segmentation

• Global programmatic advertising display market by geography
• Programmatic advertising display market in Americas
• Programmatic advertising display market in EMEA
• Programmatic advertising display market in APAC

PART 11: Key leading countries

• US
• Japan

PART 12: Market drivers

PART 13: Impact of drivers

PART 14: Market challenges

PART 15: Impact of drivers and challenges

PART 16: Market trends

PART 17: Vendor landscape

• Competitive scenario
• Key leading vendors
• Other prominent vendors

PART 18: Appendix

• List of abbreviations

PART 19: Explore Technavio