How big is the Internet Advertising Market market?

The internet advertising market market size is estimated to grow at $$ 651.2 bn in 2024-2028. <a href='https://www.technavio.com/report/internet-advertising-market-analysis'>Read More</a>

Which segment accounted for the largest Internet Advertising Market market share?

Market segmentation by platform (Mobile, Desktop and laptop, and Others), type (Large enterprises and SMEs), and geography (North America, APAC, Europe, South America, and Middle .... <a href='https://www.technavio.com/report/internet-advertising-market-analysis'>Read More</a>

Who are the key players in the Internet Advertising Market market?

Accenture Plc, Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Boostability Pvt. Ltd., Conversant Solutions LLC, Dentsu Group Inc., International Business Machines .... <a href='https://www.technavio.com/report/internet-advertising-market-analysis'>Read More</a>

What are the factors driving the Internet Advertising Market market?

The key factors driving the internet advertising market market growth are: Rising digital transformation Advancements in ad tech . <a href='https://www.technavio.com/report/internet-advertising-market-analysis'>Read More</a>

Internet Advertising Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Japan, Germany, China, Canada - Size and Forecast 2024-2028

Published: Jul 2024
Pages: 166
SKU: IRTNTR76071

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Internet Advertising Market Size 2024-2028

The internet advertising market size is forecast to increase by USD 651.2 billion at a CAGR of 18.69% between 2023 and 2028. The market is experiencing significant growth, driven by various sectors such as media and entertainment, transport and tourism, and IT and telecom. One of the primary growth factors is the digital transformation that is reshaping industries, leading to increased online presence and advertising spend. Another trend is the advancement of advertising technology, including the emergence of streaming platforms and the widespread use of smartphones and high-speed internet. However, challenges persist, such as the rise of ad fraud and the increasing use of ad blockers. To address these challenges, the industry is embracing automation, with automated bidding strategies, ad copy, PPC reporting, and rules becoming increasingly common. By leveraging these tools, businesses can optimize their ad campaigns and improve their return on investment.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

2.2 Market characteristics
- Market characteristics analysis

2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition

3.2 Market segment analysis
- Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Internet Advertising Market 2018 - 2022
- Historic Market Size - Data Table on Global Internet Advertising Market 2018 - 2022 ($ billion)

4.2 Platform segment analysis 2018 - 2022
- Historic Market Size - Platform Segment 2018 - 2022 ($ billion)

4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)

4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)

4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028

5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Platform

6.1 Market segments
- Chart on Platform - Market share 2023-2028 (%)
- Data Table on Platform - Market share 2023-2028 (%)

6.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform

6.3 Mobile - Market size and forecast 2023-2028
- Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
- Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
- Chart on Mobile - Year-over-year growth 2023-2028 (%)
- Data Table on Mobile - Year-over-year growth 2023-2028 (%)

6.4 Desktop and laptop - Market size and forecast 2023-2028
- Chart on Desktop and laptop - Market size and forecast 2023-2028 ($ billion)
- Data Table on Desktop and laptop - Market size and forecast 2023-2028 ($ billion)
- Chart on Desktop and laptop - Year-over-year growth 2023-2028 (%)
- Data Table on Desktop and laptop - Year-over-year growth 2023-2028 (%)

6.5 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)

6.6 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)

7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type

7.3 Large enterprises - Market size and forecast 2023-2028
- Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
- Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
- Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
- Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)

7.4 SMEs - Market size and forecast 2023-2028
- Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
- Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
- Chart on SMEs - Year-over-year growth 2023-2028 (%)
- Data Table on SMEs - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)

9.10 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.11 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)

9.12 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028

10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview

11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

11.3 Landscape disruption
- Overview on factors of disruption

11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered

12.2 Market positioning of companies
- Matrix on companies position and classification

12.3 Accenture Plc
- Accenture Plc - Overview
- Accenture Plc - Business segments
- Accenture Plc - Key news
- Accenture Plc - Key offerings
- Accenture Plc - Segment focus

12.4 Alibaba Group Holding Ltd.
- Alibaba Group Holding Ltd. - Overview
- Alibaba Group Holding Ltd. - Business segments
- Alibaba Group Holding Ltd. - Key news
- Alibaba Group Holding Ltd. - Key offerings
- Alibaba Group Holding Ltd. - Segment focus

12.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus

12.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus

12.7 Baidu Inc.
- Baidu Inc. - Overview
- Baidu Inc. - Business segments
- Baidu Inc. - Key offerings
- Baidu Inc. - Segment focus

12.8 Conversant Solutions LLC
- Conversant Solutions LLC - Overview
- Conversant Solutions LLC - Product / Service
- Conversant Solutions LLC - Key offerings

12.9 Dentsu Group Inc.
- Dentsu Group Inc. - Overview
- Dentsu Group Inc. - Business segments
- Dentsu Group Inc. - Key offerings
- Dentsu Group Inc. - Segment focus

12.10 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus

12.11 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus

12.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus

12.13 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key news
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus

12.14 Thrive Internet Marketing Agency
- Thrive Internet Marketing Agency - Overview
- Thrive Internet Marketing Agency - Product / Service
- Thrive Internet Marketing Agency - Key offerings

12.15 Twitter Inc.
- Twitter Inc. - Overview
- Twitter Inc. - Product / Service
- Twitter Inc. - Key offerings

12.16 Verizon Communications Inc.
- Verizon Communications Inc. - Overview
- Verizon Communications Inc. - Business segments
- Verizon Communications Inc. - Key news
- Verizon Communications Inc. - Key offerings
- Verizon Communications Inc. - Segment focus