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The mobile advertising market size is forecast to increase by USD 382.9 billion at a CAGR of 14.27% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing popularity of rich media and interactive ads. In-stream and out-stream advertising formats, such as rewarded video ads, are gaining traction on social media platforms and mobile browsers, with smartphone usage and mobile apps leveraging data analytics to optimize ad targeting and engagement. Programmatic advertising is also on the rise, allowing for more targeted and efficient ad placements. However, consumer privacy concerns are becoming increasingly important, with a focus on first-party data and the phasing out of third-party cookies. Regulatory changes, such as the deprecation of third-party cookies by major browsers, are adding complexity to the mobile advertising landscape. Consumer preferences continue to shift towards personalized and non-intrusive advertising experiences. To stay competitive, advertisers must prioritize privacy and security, while also adapting to the latest trends and regulatory changes.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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