Enjoy complimentary customisation on priority with our Enterprise License!
The programmatic advertising spending market size is forecast to increase by USD 725.51 billion at a CAGR of 38.83% between 2024 and 2028. The market's growth hinges on various factors, notably the shift in consumer behavior towards online shopping. This trend is complemented by the extensive penetration of digital advertising, facilitating enhanced audience targeting through programmatic advertising. As consumers increasingly prefer the convenience and accessibility of online platforms, businesses are strategically investing in digital advertising to reach their target audience effectively. The synergy between online shopping trends and targeted digital advertising methodologies fuels the market's expansion, driving robust growth and market dynamics.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.