Overview of the global residential electric fryers market

As per the Technavio’s market research report, the global residential electric fryers market is expected to grow at a steady rate and post a CAGR of more than 9% during the forecast period. The growing awareness about wellness, obesity, and health consciousness among consumers will drive the growth prospects for the global residential electric fryers market from 2017-2021. The growing awareness of the benefits of residential electric fryers among consumers in developed markets such as Germany, the UK, Canada, the US, France, Italy, Japan, Spain, and Australia will boost the purchase rate of these products. Also, with the rising awareness about wellness, obesity, and health among consumers, the market is experiencing a huge shift from deep fat fryers towards the adoption of alternative fryers such as air fryer that contain and prepare fast foods having less amount of fat.

During 2016, the global residential electric fryers market was dominated by the Americas and the region is expected to remain dominant throughout the predicted period as well. The easy availability of these products in specialty stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs in the Americas will increasingly encourage customers to purchase residential electric fryers products. Moreover, the introduction of commercial and professional quality appliances for residential purposes will also fuel the market’s growth prospects in this region.

Competitive landscape and key vendors

The global residential electric fryer market includes few major players and many small- and mid-size vendors, which makes it highly competitive. Some of the competitive strategies implemented by these vendors include the adoption of M&As, increasing market share and penetration in the untapped markets, the development of innovative products, the expansion of product portfolios, and the growing focus on labeling and other government regulations. The growing investments in new markets, localization, the growing dependence on government policies, and financial support will help these vendors gain a competitive edge over their competitors.

Key vendors in this market are -

• Cuisinart
• Havells
• Kenstar
• Koninklijke Philips
• Tefal
• Waring

Other prominent vendors in the market include AvalonBay, Breville, Hamilton Beach Brands, Jarden Consumer Solutions, and National Presto Industries.

Segmentation by product type and analysis of the residential electric fryers market

• Deep fat fryer
• Air fryers

The market for deep fat fryers dominated the global residential electric fryers market during 2016 and its dominance is expected to continue until the end of 2021. Features such as detachable lids, cord storage compartments, and user-friendly digital interfaces and the availability of fryers in different colors, will induce more customers to purchase these fryers. The introduction of odor and oil filters in new deep fryer models reduces the odor and oily vapor to a significant extent, which will replace the use of older models and fuel the rate of adoption of residential electric fryers.

Segmentation by distribution channel and analysis of the residential electric fryers market

• Offline
• Online

The offline distribution channel was the major contributor to the market during 2016 and is expected to continue its dominance during the forecast period as well. The offline distribution channel includes specialty stores, hypermarkets, supermarkets, convenience stores, warehouse clubs, and other shopping point. These stores facilitate customers to compare the brand, price, and design of the product before purchasing which is the major factor inducing consumers to prefer the offline distribution channel.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global residential electric fryers market?
• What are the key market trends impacting the growth of the global residential electric fryers market?
• What are the challenges to market growth?
• Who are the key vendors in the global residential electric fryers market?
• What are the market opportunities and threats faced by the vendors in the global residential electric fryers market?
• What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
• What are the key outcomes of the five forces analysis of the global residential electric fryers market?

Technavio also offers customization on reports based on specific client requirement.