Smart TV Market Size 2024-2028
The smart TV market size is estimated to grow by USD 112.7 billion, at a CAGR of 14.73% between 2023 and 2028. The global smart TV market is witnessing substantial expansion, fueled by technological advancements in television display technology and the escalating impact of digital media on advertising and entertainment. The emergence of 4K and 8K resolutions has led consumers to invest in smart TVs for an enhanced viewing experience. Furthermore, the convenience of streaming movies and TV shows, engaging in gaming, and accessing social media platforms directly from the TV has solidified smart TVs as essential appliances in contemporary households. Over-the-top (OTT) on smart TVs and the increasing dominance of e-commerce sales are significant growth factors. However, the market encounters challenges, such as security and privacy concerns related to the handling of user data. With an increasing number of devices connecting to the internet and sharing information, safeguarding consumer data has become a critical concern for manufacturers and regulatory bodies alike. In summary, the smart TV market is set to continue its growth trajectory, fueled by consumer demand for advanced features and convenience.
What will be the Size of the Smart TV Market During the Forecast Period?
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Smart TV Market 2018 - 2022
- Historic Market Size - Data Table on Global Smart TV Market 2018 - 2022 ($ billion)
- 4.2 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
- 4.3 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ billion)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
- 6.1 Market segments
- Chart on Distribution Channel - Market share 2023-2028 (%)
- Data Table on Distribution Channel - Market share 2023-2028 (%)
- 6.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 6.3 Offline - Market size and forecast 2023-2028
- Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Chart on Offline - Year-over-year growth 2023-2028 (%)
- Data Table on Offline - Year-over-year growth 2023-2028 (%)
- 6.4 Online - Market size and forecast 2023-2028
- Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Chart on Online - Year-over-year growth 2023-2028 (%)
- Data Table on Online - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
7 Market Segmentation by Application
- 7.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
- 7.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 7.3 Below 32 inches - Market size and forecast 2023-2028
- Chart on Below 32 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on Below 32 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on Below 32 inches - Year-over-year growth 2023-2028 (%)
- Data Table on Below 32 inches - Year-over-year growth 2023-2028 (%)
- 32 to 45 inches - Market size and forecast 2023-2028
- Chart on 32 to 45 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on 32 to 45 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on 32 to 45 inches - Year-over-year growth 2023-2028 (%)
- Data Table on 32 to 45 inches - Year-over-year growth 2023-2028 (%)
- 46 to 55 inches - Market size and forecast 2023-2028
- Chart on 46 to 55 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on 46 to 55 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on 46 to 55 inches - Year-over-year growth 2023-2028 (%)
- Data Table on 46 to 55 inches - Year-over-year growth 2023-2028 (%)
- 56 to 65 inches - Market size and forecast 2023-2028
- Chart on 56 to 65 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on 56 to 65 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on 56 to 65 inches - Year-over-year growth 2023-2028 (%)
- Data Table on 56 to 65 inches - Year-over-year growth 2023-2028 (%)
- 7.7 Above 65 inches - Market size and forecast 2023-2028
- Chart on Above 65 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on Above 65 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on Above 65 inches - Year-over-year growth 2023-2028 (%)
- Data Table on Above 65 inches - Year-over-year growth 2023-2028 (%)
- 7.8 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.5 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.9 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.10 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.11 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
- 9.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.2 Market positioning of companies
- Matrix on companies position and classification
- 12.3 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- 12.4 Haier Smart Home Co. Ltd.
- Haier Smart Home Co. Ltd. - Overview
- Haier Smart Home Co. Ltd. - Business segments
- Haier Smart Home Co. Ltd. - Key offerings
- Haier Smart Home Co. Ltd. - Segment focus
- 12.5 Hisense International Co. Ltd.
- Hisense International Co. Ltd. - Overview
- Hisense International Co. Ltd. - Product / Service
- Hisense International Co. Ltd. - Key offerings
- 12.6 Koninklijke Philips N.V.
- Koninklijke Philips N.V. - Overview
- Koninklijke Philips N.V. - Business segments
- Koninklijke Philips N.V. - Key news
- Koninklijke Philips N.V. - Key offerings
- Koninklijke Philips N.V. - Segment focus
- 12.7 LG Electronics Inc.
- LG Electronics Inc. - Overview
- LG Electronics Inc. - Product / Service
- LG Electronics Inc. - Key offerings
- 12.8 Logitech International SA
- Logitech International SA - Overview
- Logitech International SA - Business segments
- Logitech International SA - Key news
- Logitech International SA - Key offerings
- Logitech International SA - Segment focus
- 12.9 Panasonic Holdings Corp.
- Panasonic Holdings Corp. - Overview
- Panasonic Holdings Corp. - Product / Service
- Panasonic Holdings Corp. - Key news
- Panasonic Holdings Corp. - Key offerings
- 12.10 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
- 12.11 Sharp Corp.
- Sharp Corp. - Overview
- Sharp Corp. - Business segments
- Sharp Corp. - Key news
- Sharp Corp. - Key offerings
- Sharp Corp. - Segment focus
- 12.12 Skyworth Group Ltd.
- Skyworth Group Ltd. - Overview
- Skyworth Group Ltd. - Product / Service
- Skyworth Group Ltd. - Key offerings
- 12.13 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- 12.14 TCL Industries Holdings Co., Ltd.
- TCL Industries Holdings Co., Ltd. - Overview
- TCL Industries Holdings Co., Ltd. - Business segments
- TCL Industries Holdings Co., Ltd. - Key offerings
- TCL Industries Holdings Co., Ltd. - Segment focus
- 12.15 Videocon Industries Ltd.
- Videocon Industries Ltd. - Overview
- Videocon Industries Ltd. - Business segments
- Videocon Industries Ltd. - Key offerings
- Videocon Industries Ltd. - Segment focus
- 12.16 VIZIO Holding Corp.
- VIZIO Holding Corp. - Overview
- VIZIO Holding Corp. - Business segments
- VIZIO Holding Corp. - Key offerings
- VIZIO Holding Corp. - Segment focus
- 12.17 Xiaomi Inc
- Xiaomi Inc - Overview
- Xiaomi Inc - Business segments
- Xiaomi Inc - Key news
- Xiaomi Inc - Key offerings
- Xiaomi Inc - Segment focus
13 Appendix
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.9 360 degree market analysis
- 360 degree market analysis
- 13.10 List of abbreviations
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