Overview of the global RTD tea and coffee market

The present day fast-paced lifestyles of consumer leaves them with little  time to prepare food and beverages from scratch. As a result, consumers are steadily adopting RTD beverages that provide them essential nutrition and can be conveniently consumed on-the-go. Research analysts at Technavio’s identified the changing ifestyle of consumers as one of the primary factors driving the growth of the RTD tea and coffee market in the coming years. Our market research analysts have estimated that this market will grow steadily at a CAGR of around 9% by 2021.

According to our analysis, the growing demand for organic RTD tea and coffee is one of the key trends that will gain traction in the RTD tea and coffee market in the coming years. Despite the high cost of organic food and beverages, consumers prefer to consume organic food products due to the health benefits associated with these products. Moreover, these organic beverages are free from chemicals, pesticides, and preservatives. Several RTD manufacturers have begun including organic RTD tea and coffee in their product portfolio.

Competitive landscape and key vendors

The RTD tea and coffee market is fragmented due to the presence of several international and regional players. RTD tea and coffee suppliers compete intensely in terms of price, quality, innovation, packaging, reputation, marketing channels, and distribution. The performance of the vendors in this marketspace is impacted by the intense competition among the competitors and rapid technological changes. To attain a competitive advantage over the other players in the ready to drink tea market, manufacturers must offer innovative products that cater to the consumer demands.

The leading vendors in the market are

• JDB Group
• Nestlé
• PepsiCo
• THE COCA-COLA COMPANY
• Tingyi (Cayman Islands) Holding
• Uni-President

The other prominent vendors in the market are AJINOMOTO, Argo Tea, AriZona Beverages, Bhakti, Dr Pepper Snapple Group, F&N Foods, Fernwood Coffee, Health-Ade, ITO EN, KeVita, Marley Beverage, Millennium Products, Nongfu Spring, Pfanner, SOTEA, SOUND, Sunny Delight Beverages, Talking Rain, TeaZazz, The J.M. Smucker Company, The Verto Company, and Yeo Hiap Seng.

Segmentation by product type and analysis of the RTD tea and coffee market

• RTD tea
• RTD coffee

The RTD tea market segment will be the major contributor to the RTD tea and coffee market in the coming years. This is mainly due to the anti-oxidant properties and numerous health benefits associated with RTD tea. The rising health consciousness and disposable income of consumers will also drive the adoption of RTD tea products. Vendors in the ready to drink tea market segment offer a wide range of still RTD tea and carbonated RTD tea to cater to their wide consumer base.

Geographical segmentation and analysis of the RTD tea and coffee market

• Americas
• APAC
• EMEA

APAC will be the major revenue contributor to the RTD tea and coffee market due to presence of fast-growing economies, rising urbanization, increasing disposable income of consumers, and the growing café culture. Regions such as China and India are witnessing an extensive consumption of RTD beverages and the introduction of premium products. RTD vendors are including innovative and premium beverages in unique flavors to upgrade their product portfolio.

Key questions answered in the report include

• What will the RTD tea and coffee market size and the growth rate be in 2021?
• What are the key factors driving the global RTD tea and coffee market?
• What are the key RTD tea and coffee market trends impacting the growth of the market?
• What are the challenges to market growth?
• Who are the key vendors in the global RTD tea and coffee market?
• What are the market opportunities and threats faced by the vendors in the global RTD tea and coffee market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global RTD tea and coffee market?

Technavio also offers customization on reports based on specific client requirement.