Global Display Driver IC Market for TVs 2016-2020

Outlook of the display driver IC (DDIC) market for TVs

According to the analysts at Technavio, the global display driver IC (DDIC) market for TVs is envisaged to grow impressively and will post a CAGR of more than 19% over the forecast period. With a growing preference for better image resolution, the DDIC market for TVs is expected to have a positive outlook in the future. Due to the recent advances in technology in the television industry, the consumer preferences have also changed significantly. The television market has evolved considerably from CRTs to LCDs, LEDs, and is now moving towards organic LED (OLED) TVs. As consumers prefer watching better-quality picture, the resolution format of televisions has also been constantly evolving. Since the primary function of TV DDICs is to provide better image quality, the changing consumer preference for crisp and sharp picture resolution will propel the growth prospects of this market in the coming years.

One of the significant trends spurring the growth prospects of this market is the emergence of the Internet of Things (IoT), which helps connect electronic devices to the Internet, thereby facilitating data transfer over a wireless network. However, for an electronic device to be compatible with this technology, it is essential for the device to have sensors and actuators that play a vital role in mobile sensing. For example, Samsung Electronics recently announced that its 2016 lineup of smart TVs are IoT-ready, indicating that these TVs will be compatible with Samsung’s IoT platform known as SmartThings. These televisions can control SmartThings sensors along with other SmartThings-compatible devices, including connected lights, cameras, and thermostats. The extensive applications of IoT in developing smart televisions, smart wearables, smart homes, industrial automation, and automated cars will impel the growth prospects of this market over the forecast period.

Segmentation by type and analysis of the DDIC market for TVs

• HDTV
• Full HDTV
• 4K2K TV