Sachet Packaging Market Size 2024-2028 

The sachet packaging market size is forecast to increase by USD 2.29 billion, at a CAGR of 4.83% between 2023 and 2028. The sachet packaging market is experiencing significant growth, driven by the increased adoption of eco-friendly and sustainable options. Consumers are increasingly demanding environmentally responsible packaging solutions, leading manufacturers to explore green alternatives such as biodegradable and recyclable materials. Another trend in the market is the introduction of active packaging emitting sachets, which extend the shelf life of products and enhance consumer convenience. However, the market faces challenges, including the shortage and rising cost of raw materials, particularly PET and PVC, due to supply chain disruptions and increasing demand from various industries. These factors are influencing market dynamics and shaping the future growth of the sachet packaging industry.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is witnessing significant growth due to the increasing demand for convenient and affordable packaging solutions in various sectors. Plastic, Paper, and Aluminum are the most commonly used materials in sachet packaging. The personal care sector and beverage sector are the major consumers of sachets, with applications including Hair oil, Tea, Detergents, Shampoos, Cream, and Lubricants. Other products packaged in sachets include Coffee, Sauces, Mouth fresheners, Active packaging, Oxygen absorbers, Carbon dioxide, Hand sanitizers, and various consumer goods like Polypropylene, PET, Aluminum foil, Liquid, Powder, Capsules, Shampoo, Ketchup, Spices, Lubricant, Oil, Sugar, Cosmetic, and personal care items. The market is expected to continue its growth trajectory due to the increasing popularity of single-serve packaging and the convenience they offer to consumers.

Key Market Driver

Increased adoption of green packaging and sustainability options is notably driving market growth. In the Asia Pacific region, the sachet packaging market is witnessing significant growth due to its eco-friendly and lightweight properties. This trend is particularly prominent in sectors such as personal care, beverages, and pharmaceuticals, where sachets offer numerous advantages. For instance, in the personal care sector, sachets enable easy distribution and are ideal for the low-income group, who may not be able to afford larger product sizes. In the beverage sector, sachets are used for ready-to-eat meals, instant drinks, and promotional purposes, while in the pharmaceuticals sector, they are used for packaging powders and other medicinal substances. The transportation cost is reduced due to the lighter weight and smaller size of sachets, making them a cost-effective option for retail industries.

Moreover, sachets are recyclable and can be made from eco-friendly materials, making them an attractive choice for marketing, advertising, and branding purposes. The flexible nature of sachets also allows for various product positioning strategies, partnerships, and product launches. The COVID-19 pandemic has had a significant impact on the sales of sachets, with cash reserves being utilized for essential items and employee lay-offs leading to reduced disposable income. However, the demand for sanitizers and the need for social distancing have led to an increase in the use of sachets in these areas. Major players in the sachet packaging market include Constantia Flexible, Mondi Group, Sealed Air, and Coveris. These companies have adopted various strategies to stay competitive, such as innovation in product design, expansion into new markets, and partnerships with other companies. With changing lifestyles and increasing awareness of sustainability, the sachet packaging market is expected to continue growing in the coming years. Thus, such factors are driving the growth of the market during the forecast period.

Key Market Trends

Introduction of active packaging emitting sachets is the key trend in the market. Sachets, a form of lightweight packaging, have gained significant traction in various sectors, including personal care, beverages, and pharmaceuticals. The low-income group is a primary consumer base for sachets due to their affordability and convenience. In the personal care sector, sachets are used for shampoos, conditioners, and body washes. In the beverage sector, they are popular for ready-to-drink beverages, instant drinks, and sanitizers. In the pharmaceuticals sector, sachets are used for packaging active pharmaceutical ingredients and nutraceuticals. Transportation cost is another factor driving the growth of the sachet packaging market. The lightweight nature of sachets makes them an economical choice for retail industries, especially in regions with high transportation costs.

Additionally, sachets are used for promotional, marketing, and advertising purposes due to their small size and ease of distribution. Eco-friendly and recyclable packaging are becoming increasingly important, and sachets are no exception. Flexible packaging companies like Constantia Flexible, Mondi Group, Sealed Air, and Coveris are launching eco-friendly and recyclable sachets to cater to this demand. The plastic segment still dominates the market, but the nonplastic segment is expected to grow at a faster rate due to consumer preferences for sustainable packaging. The COVID-19 pandemic has had a significant impact on the sales of sachets. Cash reserves and employee lay-offs have led to a decrease in disposable income, affecting the demand for non-essential items. However, the need for sanitizers and social distancing measures has led to an increase in demand for sachets in the pharmaceuticals sector. The product launch strategy of companies in the sachet packaging market is focused on product positioning and partnerships. Lifestyle changes and the constant need for convenience are key factors influencing the competitive outlook of the market. Constantia Flexibles, for instance, has partnered with Unilever to develop a new range of sachets for their household care products. The future of the sachet packaging market looks promising, with constant innovation and sustainability being the key drivers. Thus, such trends will shape the growth of the market during the forecast period.

Major Market Challenge

Shortage and rising cost of raw materials is the major challenge that affects the growth of the market. The sachet packaging market has witnessed significant growth in various sectors, including personal care, beverages, and pharmaceuticals. This trend is particularly noticeable among the low-income group due to the affordability and convenience offered by sachets. However, transportation costs have emerged as a challenge for manufacturers, as lightweight packaging solutions like sachets require efficient logistics networks to ensure timely delivery. In the personal care sector, sachets have gained popularity for ready-to-use products such as shampoos, conditioners, and body washes. In the beverage sector, sachets are used for instant drinks and powdered beverages, while in the pharmaceuticals sector, they are used for packaging small quantities of medicines. Sachets are also used for promotional, marketing, and advertising purposes in retail industries.

Further, as consumers increasingly demand eco-friendly and recyclable packaging, the sachet packaging market is shifting towards sustainable solutions. Flexible packaging, stick packaging, and nonplastic segments are gaining traction due to their environmental benefits. The plastic segment still dominates the market, but the nonplastic segment is expected to grow at a faster rate. The COVID-19 pandemic has had a significant impact on the sales of sachets, particularly in the food and beverage sector. Lockdowns, cash reserves, employee lay-offs, and lifestyle changes have affected consumer behavior and purchasing patterns. However, the demand for sanitizers and other hygiene products has increased, providing a silver lining for the market. Key players in the sachet packaging market include Constantia Flexible, Mondi Group, Sealed Air, and Coveris. These companies are adapting to changing market requirements by launching new products and partnerships. For instance, Constantia Flexibles recently launched a new range of recyclable sachets, while Mondi Group announced a partnership with a leading food company to develop sustainable packaging solutions. The competitive outlook of the sachet packaging market is constantly evolving, with companies positioning themselves to meet the changing needs of consumers and industries. As the world moves towards a more circular economy, manufacturers must focus on product innovation, sustainability, and cost-effectiveness to stay competitive. Hence, the above factors will impede the growth of the market during the forecast period

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• American Towelette Inc.: The company offers sachet packaging products such as Anointing oil pouches, cable grease pouches and Burn Product pouches.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Amcor Plc
• Constantia Flexibles Group GmbH
• Coveris Management GmbH
• Huhtamaki Oyj
• Mondi Plc
• ProAmpac Holdings Inc.
• RCP Ranstadt GmbH
• Sealed Air Corp.
• Sonoco Products Co.
• Ultra Seal Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

By Application 

The consumer goods segment is estimated to witness significant growth during the forecast period. The sachet packaging market encompasses various types of materials, including Plastic, Paper, and Aluminum, for packaging a wide range of consumer goods. These materials are used for packaging hair oil, tea, detergents, shampoos, cream, lubricants, coffee, sauces, mouth fresheners, and numerous other products. Active packaging solutions, such as oxygen absorbers and carbon dioxide scavengers, are increasingly being used in sachets for food, beverages, and consumer goods to enhance their shelf life and maintain product quality.

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The consumer goods segment accounted for USD 2.61 billion in 2018. Materials like Polypropylene, PET, and Aluminum foil are commonly used for sachets in the personal care, cosmetics, and fast-moving consumer goods industries. Non-plastic alternatives, such as cellulosic, cloth, and compact packaging, are also gaining popularity due to their eco-friendly nature. Sachets are widely used for packaging liquids, powders, capsules, and various other forms of shampoo, ketchup, spices, lubricant, oil, sugar, and cosmetic products. Overall, the sachet packaging market caters to diverse industries and product categories, offering compact, convenient, and cost-effective packaging solutions.

Regional Analysis

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APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The sachet packaging market encompasses various industries, including personal care, cosmetics, food, beverages, consumer goods, and fast-moving consumer goods. Plastic sachets, such as polypropylene and PET, dominate the market due to their low cost, lightweight, and durability. However, there is a growing trend towards sustainable and eco-friendly alternatives, such as paper, Aluminum foil, and cellulosic materials. Products packaged in sachets include hair oil, tea, detergent, shampoo, cream, lubricants, coffee, sauces, mouth fresheners, and hand sanitizers.

Further, active packaging solutions, such as oxygen absorbers and carbon dioxide scavengers, are increasingly used to extend the shelf life and maintain product quality. Non-plastic materials, such as cloth, are also gaining popularity for their compact packaging and reduced environmental impact. The market for sachets in personal care and cosmetics is expected to grow significantly due to the convenience and affordability they offer to consumers. In the food industry, sachets are used for packaging liquids, powders, capsules, and even shampoo, ketchup, spices, and lubricants. Sugar and oil are also commonly packaged in sachets for individual use.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application Outlook
  • Consumer goods
  • Food and beverage
  • Healthcare
  • Industrial

• Region Outlook 
  • APAC
    • China
    • India
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

An In-depth Analysis of Plastic, Paper, Aluminum Sachets in Hair Oil, Tea, Detergents, Shampoos, Creams, Lubricants, and Other Consumer Goods The Sachet Packaging Market is witnessing significant growth due to the increasing demand for compact, convenient, and affordable packaging solutions for various consumer goods. Plastic, Paper, and Aluminum are the most commonly used materials in sachet packaging. Plastic sachets, including Polypropylene and PET, dominate the market due to their low cost, ease of production, and excellent barrier properties. Paper sachets, on the other hand, are gaining popularity in the personal care and cosmetics industries due to their eco-friendliness and biodegradability. Aluminum foil sachets are preferred for sensitive products like tea, coffee, and powdered beverages due to their excellent barrier properties.

Furthermore, sachets are widely used in various consumer goods industries such as Food, Beverages, Consumer Goods, and Fast-Moving Consumer Goods (FMCG). Some of the major product categories include Hair Oil, Tea, Detergents, Shampoos, Creams, Lubricants, Hand Sanitizers, and various other consumer goods like sauces, mouth fresheners, spices, and cosmetics. Active packaging technologies like oxygen absorbers and carbon dioxide scavengers are increasingly being used in sachets to extend the shelf life and maintain product quality. The market for non-plastic sachets, including cellulosic and cloth sachets, is also growing due to increasing consumer awareness and demand for eco-friendly packaging solutions. In conclusion, the Sachet Packaging Market is expected to continue its growth trajectory due to the increasing demand for compact, convenient, and affordable packaging solutions for various consumer goods. The market is diverse, with various materials, product categories, and packaging technologies contributing to its growth.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies