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The software testing services market size is forecast to increase by USD 20.6 billion, at a CAGR of 10.64% between 2023 and 2028. One of the primary factors driving market growth is the increasing adoption of mobile testing, as businesses prioritize the development of mobile applications to cater to the growing number of mobile users. Another trend is the growing momentum of crowdsourced testing, which allows businesses to leverage a global community of testers to test their software applications and identify defects more efficiently. Additionally, the availability of open-source and free testing tools is making software testing more accessible and cost-effective for businesses of all sizes. These trends are expected to continue shaping the market in the coming years.
The global market is witnessing significant growth due to the increasing demand for functional testing, compatibility testing, usability testing, security testing, load testing, and other types of testing for software applications, platforms, and systems. Agile and DevOps methodologies have led to continuous application updates, requiring testing to ensure seamless performance. The mobile-based applications segment is a major contributor to the market's growth, with a focus on mobile transactions in industries such as entertainment and gaming. Bugs and issues can significantly impact a software footprint, leading to a negative user experience and potential revenue loss. Test automation services, crowdsourced testing, and artificial intelligence and machine learning-based testing solutions are increasingly being adopted to improve testing efficiency and accuracy.
Compatibility testing with various operating systems and devices is crucial to ensure a consistent user experience across different platforms. Overall, the market is expected to continue its growth trajectory, driven by the increasing complexity of software and the need for high-quality user experiences.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The functional segment is estimated to witness significant growth during the forecast period. Functional testing is an essential software quality assurance process that focuses on verifying the individual functions or capabilities of applications. By identifying and addressing functional issues prior to production release, organizations can significantly reduce associated costs for corrective measures. With the increasing reliance on software applications for business operations and customer engagement, the market for software testing services has expanded. Mobile applications, in particular, have gained prominence, enabling enterprises to expand their online presence and boost profitability. Compatibility testing, usability testing, security testing, load testing, and platform testing are key services offered in the software testing market. Agile and DevOps methodologies, along with cloud-based testing, have become standard practices to ensure continuous application updates and cross-platform support.
Security threats, including those targeting IoT, AI, and Big Data, necessitate testing frameworks and continuous training programs for testing teams. Test automation, testing-as-a-service (TaaS), and shift left testing are emerging trends in the software testing market. DevOps teams leverage automation tools for automation testing and manual testing to ensure continuous integration and delivery. The mobile testing space is evolving rapidly, with AI-driven testing and 5G smartphones enhancing the testing landscape. Transactions in sectors like entertainment, gaming, and e-commerce necessitate rigorous testing to ensure seamless user experiences and maintain a strong brand footprint.
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The functional segment was valued at USD 11.70 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Software testing services play a crucial role in ensuring the reliability and security of software development in various industries, particularly in banking and finance. With the increasing adoption of online banking, money transfers, withdrawals, and deposits through application software and ATMs, the need for rigorous testing has become essential. Performance testing is a key aspect of software application development, ensuring the software can handle high volumes of online transactions and non-cash payments. Security is a major concern in software testing, with test automation services and crowdsourced testing playing significant roles in identifying vulnerabilities. Agile testing and DevOps methodology have gained popularity, allowing for continuous integration and delivery of secure software.
Artificial intelligence and machine learning are also being integrated into testing processes to improve efficiency and accuracy. Skilled professions, such as software testers, are in high demand to address the complexities of testing in the digital age. Free testing tools are widely available, but the expertise to use them effectively is crucial. Outsourced testing services offer cost savings and access to specialized skills, but proper test planning is necessary to ensure effective collaboration and results. Regardless of the testing approach, ensuring data security and addressing security concerns remains a top priority in software testing services.
Our software testing services market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing adoption of mobile testing is the key driver of the market. In today's digital world, mobile applications have become essential tools for businesses to engage with customers, promote products and services, and enhance user experience. With the increasing number of mobile application users and enterprises, the demand for strong and reliable mobile applications has grown significantly. Functional testing, compatibility testing, usability testing, security testing, load testing, and other types of testing have become crucial to ensure the optimal performance and security of mobile applications. Agile and DevOps methodologies, along with cloud-based testing and test automation, have revolutionized the testing landscape. Security threats, such as data breaches and malware attacks, have heightened the importance of security testing in the mobile testing space.
In addition, IoT, AI, Big data, and 5G smartphones are some of the emerging technologies that are transforming the mobile application development and testing ecosystem. Test automation, testing-as-a-service (TaaS), and crowd testing are some of the testing trends that are gaining popularity among DevOps teams to ensure continuous application updates and cross-platform support. Strong testing frameworks and continuous training programs are essential to keep up with the latest testing tools and techniques. Mobile-based applications, transactions, entertainment, gaming, and various other industries are major contributors to the mobile application testing market. Automated test environments and automation tools are essential to ensure the efficient testing of mobile applications and reduce the testing footprint.
The application testing segment is expected to dominate the market due to the increasing demand for testing mobile applications to ensure high-quality user experience and brand reputation.
The growing momentum of crowdsourced testing is the upcoming trend in the market. In the ever-evolving software testing market, crowdsourced testing has emerged as an innovative trend. This testing approach engages a global community of temporary workers to verify applications during the latter stages of software development. The crowdsourced testing model is versatile, allowing testers to utilize their environments, VMs, or device emulators via a testing platform. Alternatively, testers may interact directly with customers to execute tasks. Crowdsourced testing offers numerous advantages, including scalability, swift testing, output-based pricing, extensive device and geographic coverage, and real-time testing of software. Functional testing, compatibility testing, usability testing, security testing, load testing, and other testing types are executed in this model.
Further, agile and DevOps teams leverage crowdsourced testing for continuous application updates, mobile-based applications, transactions in industries like entertainment, gaming, and IoT. Strong testing frameworks and continuous training programs ensure high-quality testing. Cloud-based testing, security threats, test automation, testing-as-a-service (TaaS), AI, Big data, shift left testing, and 5G smartphones are integral to the testing landscape. Automation tools and manual testing coexist in the application testing segment.
The availability of open-source and free testing tools is a key challenge affecting the market growth. In the dynamic market, various testing types such as Functional testing, Compatibility testing, Usability testing, Security testing, Load testing, and others continue to gain significance. These testing services are essential for ensuring the optimal performance and security of platforms and systems, especially in the context of Agile and DevOps methodologies, Cloud-based testing, and continuous application updates. With the rise of Security threats, Test automation, Testing-as-a-service (TaaS), IoT, AI, Big data, and Shift left testing, the demand for strong testing frameworks and continuous training programs is increasing. Moreover, the mobile-based applications sector, including transactions in entertainment, gaming, and mobile testing space, is experiencing a rise.
However, open-source software testing tools, like Selenium, Appium, Cucumber, and Katalon Studio, have gained popularity due to their benefits, including free use, free support, preventing company lock-in, and compatibility with various development methodologies. Additionally, the advent of AI-driven testing, 5G smartphones, and automation tools has further expanded the testing landscape. Automation testing and manual testing coexist in the application testing segment, catering to diverse testing requirements.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Atos SE - The company offers indispensable services. The company is also committed to ensuring the optimal performance and functionality of various software applications.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing significant growth due to the increasing complexity of platforms and systems, requiring testing frameworks for functional testing, compatibility testing, usability testing, security testing, load testing, and more. Agile and DevOps methodologies have shifted the focus towards continuous application updates, leading to the adoption of cloud-based testing and test automation. In the mobile testing space, the footprint of mobile-based applications in industries such as entertainment, gaming, and transactions continues to expand, necessitating cross-platform support and AI-driven testing. Security threats, including those targeting IoT, AI, and big data, necessitate advanced testing strategies. Test automation tools and testing-as-a-service (TAAS) have become essential for organizations to ensure ROI and maintain continuous training programs for their DevOps teams.
Also, the market is witnessing the integration of automation testing and manual testing, with a growing emphasis on shift left testing and crowdtesting. 5G smartphones and the proliferation of AI, IoT, and big data are creating new opportunities for testing in various industries. Continuous application updates and the need for compatibility with various systems and platforms require testing frameworks that can adapt to the ever-evolving technological landscape.
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Market Scope |
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Report Coverage |
Details |
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Page number |
188 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.64% |
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Market Growth 2024-2028 |
USD 20.6 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.27 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 39% |
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Key countries |
US, China, UK, Germany, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Atos SE, BRISA, Capgemini Service SAS, Cognizant Technology Solutions Corp., DeviQA Solutions, Expleo Group SAS, Hexaware Technologies Ltd., Infosys Ltd., International Business Machines Corp., Kualitatem Inc., LogiGear Corp., Oxagile, QA Mentor Inc., QA TestLab Solutions Ltd., QASource, QualiTest Group, Quality Area Ltd., QualityLogic Inc., Tata Consultancy Services Ltd., Testfort, and Wipro Ltd. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Service
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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