Sports Sponsorship Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, UK, China, Japan - Size and Forecast 2024-2028

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market

• 2.2 Market characteristics
  • Market characteristics analysis

• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition

• 3.2 Market segment analysis
  • Market segments

• 3.3 Market size 2023

• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Sports Sponsorship Market 2018 - 2022
  • Historic Market Size - Data Table on Global Sports Sponsorship Market 2018 - 2022 ($ billion)

• 4.2 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ billion)

• 4.3 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ billion)

• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)

• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028

• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028

• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028

• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028

• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028

• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028

• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

• 6.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)

• 6.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type

• 6.3 Signage - Market size and forecast 2023-2028
  • Chart on Signage - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Signage - Market size and forecast 2023-2028 ($ billion)
  • Chart on Signage - Year-over-year growth 2023-2028 (%)
  • Data Table on Signage - Year-over-year growth 2023-2028 (%)

• 6.4 Digital activation - Market size and forecast 2023-2028
  • Chart on Digital activation - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Digital activation - Market size and forecast 2023-2028 ($ billion)
  • Chart on Digital activation - Year-over-year growth 2023-2028 (%)
  • Data Table on Digital activation - Year-over-year growth 2023-2028 (%)

• 6.5 Club and venue activation - Market size and forecast 2023-2028
  • Chart on Club and venue activation - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Club and venue activation - Market size and forecast 2023-2028 ($ billion)
  • Chart on Club and venue activation - Year-over-year growth 2023-2028 (%)
  • Data Table on Club and venue activation - Year-over-year growth 2023-2028 (%)

• 6.6 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)

• 6.7 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Application

• 7.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)

• 7.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application

• 7.3 Competition sponsorship - Market size and forecast 2023-2028
  • Chart on Competition sponsorship - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Competition sponsorship - Market size and forecast 2023-2028 ($ billion)
  • Chart on Competition sponsorship - Year-over-year growth 2023-2028 (%)
  • Data Table on Competition sponsorship - Year-over-year growth 2023-2028 (%)

• 7.4 Training sponsorship - Market size and forecast 2023-2028
  • Chart on Training sponsorship - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Training sponsorship - Market size and forecast 2023-2028 ($ billion)
  • Chart on Training sponsorship - Year-over-year growth 2023-2028 (%)
  • Data Table on Training sponsorship - Year-over-year growth 2023-2028 (%)

• 7.5 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share by geography 2023-2028 (%)
  • Data Table on Market share by geography 2023-2028 (%)

• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)

• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)

• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)

• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)

• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)

• 9.9 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)

• 9.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)

• 9.11 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)

• 9.12 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)

• 9.13 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028

• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview

• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation

• 11.3 Landscape disruption
  • Overview on factors of disruption

• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered

• 12.2 Market positioning of companies
  • Matrix on companies position and classification

• 12.3 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key news
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus

• 12.4 Anheuser Busch InBev SA NV
  • Anheuser Busch InBev SA NV - Overview
  • Anheuser Busch InBev SA NV - Product / Service
  • Anheuser Busch InBev SA NV - Key offerings

• 12.5 Electronic Arts Inc.
  • Electronic Arts Inc. - Overview
  • Electronic Arts Inc. - Product / Service
  • Electronic Arts Inc. - Key offerings

• 12.6 Etihad Airways PJSC
  • Etihad Airways PJSC - Overview
  • Etihad Airways PJSC - Product / Service
  • Etihad Airways PJSC - Key offerings

• 12.7 Hero MotoCorp Ltd
  • Hero MotoCorp Ltd - Overview
  • Hero MotoCorp Ltd - Product / Service
  • Hero MotoCorp Ltd - Key offerings

• 12.8 HX Entertainment Ltd.
  • HX Entertainment Ltd. - Overview
  • HX Entertainment Ltd. - Product / Service
  • HX Entertainment Ltd. - Key offerings

• 12.9 Hyundai Motor Co.
  • Hyundai Motor Co. - Overview
  • Hyundai Motor Co. - Business segments
  • Hyundai Motor Co. - Key news
  • Hyundai Motor Co. - Key offerings
  • Hyundai Motor Co. - Segment focus

• 12.10 MACRON SPA
  • MACRON SPA - Overview
  • MACRON SPA - Product / Service
  • MACRON SPA - Key offerings

• 12.11 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key news
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus

• 12.12 PUMA SE
  • PUMA SE - Overview
  • PUMA SE - Business segments
  • PUMA SE - Key news
  • PUMA SE - Key offerings
  • PUMA SE - Segment focus

• 12.13 Qatar Airways Group Q.C.S.C.
  • Qatar Airways Group Q.C.S.C. - Overview
  • Qatar Airways Group Q.C.S.C. - Product / Service
  • Qatar Airways Group Q.C.S.C. - Key offerings

• 12.14 Red Bull GmbH
  • Red Bull GmbH - Overview
  • Red Bull GmbH - Product / Service
  • Red Bull GmbH - Key offerings

• 12.15 Rolex SA
  • Rolex SA - Overview
  • Rolex SA - Product / Service
  • Rolex SA - Key offerings

• 12.16 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus

• 12.17 The Coca Cola Co.
  • The Coca Cola Co. - Overview
  • The Coca Cola Co. - Business segments
  • The Coca Cola Co. - Key news
  • The Coca Cola Co. - Key offerings
  • The Coca Cola Co. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist

• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$

• 13.4 Research methodology
  • Research methodology

• 13.5 Data procurement
  • Information sources

• 13.6 Data validation
  • Data validation

• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing

• 13.8 Data synthesis
  • Data synthesis

• 13.9 360 degree market analysis
  • 360 degree market analysis

• 13.10 List of abbreviations
  • List of abbreviations

What is Impact of AI on the Global Sports Sponsorship Market?

With the growing adoption of AI across industries, Technavio has analyzed its impact on the global sports sponsorship market driven by the integration of Artificial Intelligence (AI). AI technologies are revolutionizing sports coaching by enhancing training programs, improving athlete performance analytics, optimizing injury prevention, and personalizing athlete engagement. This analysis delves into AI's impact on the sports sponsorship market, backed by data and real-world examples.

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The report provides details of AI's impact on various segment

• AI in Sponsorship Strategy and Activation  
  • Optimized Sponsorship Targeting 
  • Dynamic Sponsorship Activation 
  • Case Study

• AI in Fan Engagement and Personalization 
  • Personalized Fan Experiences 
  • AI-Powered Chatbots and Virtual Assistants 
  • Case Study

• AI in Measurement and Analytics 
  • Advanced Sponsorship ROI Measurement 
  • Predictive Analytics for Sponsorship Success 
  • Case Study

• AI in Content Creation and Distribution 
  • Automated Content Generation  
  • Targeted Content Distribution 
  • Case Study

• AI in Sponsorship Sales and Negotiations 
  • Optimized Sponsorship Sales Strategies
  • Dynamic Pricing and Valuation
  • Case Study

• AI in Market Analysis and Strategic Planning 
  • Competitive Analysis and Benchmarking 
  • Competitive Analysis and Benchmarking 
  • Case Study

• AI in Sustainability and Social Impact
  • Sustainable Sponsorship Initiatives 
  • Social Impact Measurement 
  • Case Study

• AI in Customer Support and Engagement 
  • Enhanced Sponsor-Brand Engagement 
  • AI-Driven Loyalty Programs 
  • Case Study

• Market Case Study

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