Overview of the global still drinks market

Research analysis on the global still drinks market identifies that the growing demand for functional ingredients in still drinks will be one of the major factors that will have a positive impact on the growth of the market. The growing concern towards maintaining a healthy lifestyle has increased the demand for products that offer healthy components. Tropicana recently added probiotics to its products and launched products especially for sports persons, to help them in improving the overall athletic performance. The increasing demand from millennials and baby boomers for functional beverages is inducing more players to add functional ingredients in still drinks to cater to the consumers? demand for functional still beverages. Technavio's market research analysts predict that this market will grow at a CAGR of about 6% by 2021.

In terms of geographic regions, the Americas accounted for largest revenue share, during 2016. The region has witnessed a shifting from alcoholic beverages to non-alcoholic beverages due to the increasing health consciousness. The region has the highest consumption of still drinks, such as RTD tea and coffee, juices, bottled water, and energy and sports drinks. To cater to the fast-paced lifestyle of consumers, the players in the region are focusing on increasing RTD drinks.

Competitive landscape and key vendors

The still beverages market appears to be highly fragmented, owing to the presence of a considerable numbers of vendors. The vendors in the market mainly compete based on price, quality, innovation, packaging, reputation, marketing channels, and distribution. The level of competition among the players will intensify in the coming years with the rapid changing technology and the vendors have the need to distinguish their products through a clear and unique value proposition. 

The leading vendors in the market are -

• Danone
• Nestlé
• PepsiCo
• The Coca-Cola Company

The other prominent vendors in the market are Argo Tea, Arizona Beverages, ALL SPORT, BA SPORTS NUTRITION, Bisleri International, Campbell's, Del Monte, Dr Pepper Snapple Group, F&N Foods, Genesis Today, Lucozade Ribena, Nongfu Spring, and POM Wonderful.

Segmentation by product type and analysis of the still drinks market

• Still bottled water
• Still juice
• Still RTD tea and coffee
• Still energy and sports drinks

During 2016, the still bottled water segment accounted for the major shares of the still beverages market. The expanding population base, especially in developing countries of APAC will drive the demand for bottled water. Additionally, the increasing awareness regarding waterborne diseases is also driving the demand for still bottled water.

Segmentation by distribution channel and analysis of the still drinks market

• Supermarkets and hypermarkets
• On-trade
• Independent retailer
• Convenience stores

The supermarkets and hypermarkets segment accounted for the major sales of still drinks during 2016. The growing retail industry and the establishment of numerous retail outlets are driving the sales of still drinks in this segment. Factors such as discounted prices and the good shopping experience due to the attractive shelf displays, influence consumers to buy still drinks from supermarkets and hypermarkets.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global still drinks market?
• What are the key market trends impacting the growth of the global still drinks market?
• What are the challenges to market growth?
• Who are the key vendors in the global still drinks market?
• What are the market opportunities and threats faced by the vendors in the global still drinks market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global still drinks market? 

Technavio also offers customization on reports based on specific client requirement.

This industry research report on the global still drinks market by Technavio is an integral part of the food and beverage portfolio and offers insights into the major trends and evolving drivers inducing the growth of the non-alcoholic beverages industry. Our reports also follow a thorough procedure of data collection methodology and present an analysis of fast growing market subdivisions.

Our market research analysis includes top-down and bottom-up approaches like vendor analysis, drivers, challenges, and trend analysis. Additionally, an analysis of the market share and market size using statistical models is also carried out to help clients develop active growth strategies and keep pace with the frequently changing market landscape. The market research experts at Technavio also take into account the market forecast, market size, and increasing demand for various non-alcoholic beverages products and services and offers an all-inclusive picture of the global still drinks market for the estimated period of 2017-2021.

This upcoming market research report on the global still drinks market also covers vendors like Nestle, Bolthouse Farms, Twiss Drinks, Parley Agro, Dr. Pepper Snapple Group, PepsiCo, and The Coca-Cola Company. Moreover, to offer clients the scope to identify potential market opportunities and expand in niche markets, this report on the global still drinks market also covers geographies like the Americas, APAC, and EMEA.

The upcoming industry report on the global still drinks market also offers insights into fast-growing segments within the food and beverage industry, including sectors like food service and non-alcoholic beverages. Moreover, this report also presents insights into the varying competitive landscape to give clients a realistic picture of the future direction of the industry.

Our market research methodology for the still drinks market

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.