Sun Care Products Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

The sun care products market share is expected to increase by USD 4.83 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6.18%.

This sun care products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sun care products market segmentation by product (sun protection products, after-sun products, and self-tanning products), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and MEA). The sun care products market report also offers information on several market vendors, including Amorepacific Group Inc., Amway Corp., Beiersdorf AG, Coty Inc., Edgewell Personal Care Co., Groupe Clarins, Johnson and Johnson Inc., LOreal SA, Shiseido Co. Ltd., and The Estee Lauder Co. Inc. among others.

What will the Sun Care Products Market Size be During the Forecast Period?

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Sun Care Products Market: Key Drivers and Challenges

The product innovation and product line extension is notably driving the sun care products market growth, although factors such as the availability of counterfeit sun care products may impede the market growth. Sun care products and self-tan products serve distinct but complementary roles in the skincare market. Sun care products are designed to protect the skin from harmful UV radiation, while self-tan products provide an artificial tan, allowing consumers to achieve a desired skin tone without sun exposure. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sun care products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sun Care Products Market Driver

Product innovation and product line extension are some of the key factors driving the global sun care products market growth. This market requires continuous innovations as there has been a significant increase in the demand for natural and high-quality products that can also address other skin concerns such as anti-aging. Moreover, the increase in the disposable income of the middle-income population especially the working class of women has fueled the demand for premium sun care products that can keep the skin moisturized for a longer period of time. Availability of these premium products coupled with rising in spending power will drive the growth of the market in focus during the forecast period.

Key Sun Care Products Market Challenge

Availability of counterfeit sun care products is one of the key challenges to the global sun care products market growth. Low-quality counterfeit BPC products can cause serious skin problems. Price-sensitive customers are attracted to these products due to their low price compared to the products by key vendors. In addition, many consumers buy these fake products as differentiating between counterfeits and real products is difficult because counterfeit products are copied from original products, which affects the market penetration and profit margins of key vendors. Counterfeit sun care products contain petrochemicals, parabens, and other harmful chemicals, which harm the skin of consumers and the brand's name. Such factors are expected to negatively impact the growth of the market in focus during the forecast period.

This sun care products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Sun Care Products Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Amorepacific Group Inc.
• Amway Corp.
• Beiersdorf AG
• Coty Inc.
• Edgewell Personal Care Co.
• Groupe Clarins
• Johnson and Johnson Inc.
• LOreal SA
• Shiseido Co. Ltd.
• The Estee Lauder Co. Inc.

This statistical study of the sun care products market encompasses successful business strategies deployed by the key vendors. The sun care products market is fragmented and the vendors are deploying growth strategies such as product differentiation and business expansion in emerging markets to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The sun care products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Sun Care Products Market?