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The superfoods market size is forecast to increase by USD 79.5 billion at a CAGR of 7.71% between 2023 and 2028. The market is experiencing significant growth due to the increasing adoption of healthier lifestyles and overall health consciousness among consumers. The application of food technology in superfoods production and the availability of a wide range of superfoods catering to various dietary preferences, including vegans, vegetarians, and meatatarians, are driving market growth. Rapid urbanization and the rise of disposable incomes have expanded the consumer base for superfoods. The nutritional content of superfoods, such as antioxidants, vitamins, and minerals, offers advantages for calorie-conscious consumers seeking to maintain their health despite busier lifestyles. Superfoods are increasingly being used in smoothies, juice diets, and raw food diets to meet nutritional needs.
However, the market faces challenges from substitutes, such as processed foods and artificial supplements, and the threat of spoilage due to the perishable nature of some superfoods. Additionally, the rise of online grocery shopping and branding strategies are influencing market dynamics.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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