Glue Applied Label Market Forecast 2023-2027

The Global Glue Applied Label market is forecast to increase by 5.94 billion m2 at a CAGR of 4.99% between 2022 and 2027. The market experiences growth driven by rising demand from the beverage industry and the increasing need for plastic bottles. With advancements in technology integration, manufacturers can enhance labeling processes, improving efficiency and product appeal. This market serves as a crucial component in packaging solutions, meeting the evolving demands of various industries worldwide. This market analysis and report also includes in-depth information on key drivers, trends, and challenges of the market during the forecasted period.  

What will be the size of the Glue Applied Label  Market During the Forecast Period?

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The market caters to diverse sectors like food and beverages, pharmaceuticals, and personal care products, offering traditional wet glue labels known for their premium appearance. These labels, with a layer of glue, adhere well to various surfaces including glass, enhancing product presentation and brand visibility. Additionally, the recyclability feature aligns with sustainable packaging initiatives, making glue-applied labels a preferred choice across industries.

Market Segmentation

This report extensively covers market segmentation by end-user (beverage products, food industry, healthcare industry, and chemical industry), type (laminated and non-laminated), and geography (APAC, Europe, North America, South America, and Middle East and Africa). In the market's end-user segment, industries like cosmetics and premium packaging utilize soft-touch and matte finishes for luxurious packaging. They also find applications in household items, offering visual appeal and conveying product information effectively. With features like thermo-chromatic and embossing inks, they enhance shelf presence and attract consumer attention. Versatile across various packaging formats like cans, jars, and bottles, glue-applied labels are efficiently applied using label applicators. Overall, they play a crucial role in elevating brand image and consumer engagement across diverse consumer offerings. 

By End-User

The market share growth by the beverage products segment will be significant during the forecast period. Beverage products consist of alcoholic and non-alcoholic beverages. Non-alcoholic beverage includes coffee, tea, fruit juice, mineral water, and other nourishing beverages (including milk-based drinks). Alcoholic beverages include wine, beer, or distilled spirits. The preference of consumers toward ready-made drinks due to changing lifestyle patterns is the major factor driving the demand for beverages, which is positively impacting the growth of the market in focus. 

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The beverage products segment was valued at USD 11.13 billion m2 in 2017 and continued to grow until 2021. Drinking preferences among consumers are expected to change due to the rising urban population and an increase in per capita income. Moreover, consumers can easily purchase various beverage products with the increasing number of restaurants, cafes, and retail shops in emerging economies. Beverage consumption increased globally due to the introduction of a wide range of beverage products in untapped markets, which increased the demand for packaging material. Therefore, the global surge in consumer demand for beverages is fueling the growth of the labeling packaging industry, which is driving the global market in focus. Thus, growth in the beverages industry will drive the demand, which, in turn, will boost the growth of the beverage products segment in the global market during the forecast period.

Market Dynamics and Customer Landscape

The market caters to diverse industries like food and beverages, pharmaceuticals, and personal care products, providing premium appearance labels. These labels, applied with wet glue, offer traditional yet high-quality packaging solutions. With a layer of glue, they adhere effectively to various surfaces including glass, offering acid-etch stimulation and options for soft-touch or matte finishes. Incorporating innovative features like thermo-chromatic inks and embossing, they enhance the appeal of premium packaging for consumer offerings ranging from household items to cosmetics. Available in rolls for convenient use with label applicators, they adorn containers like cans, jars, and bottles with precision and recyclability. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The proliferating demand from the beverage industry is notably driving the market growth. The rate of beverage consumption is high in growing economies in APAC, South America, and Eastern Europe, which is driving the growth of the market. Beverage consumption increased due to the introduction of various drinks in these untapped markets, in which the purchasing power of consumers is increasing. Such factors are invariably increasing the global demand for glue-applied labels.

The booming consumer demand worldwide for beverages is fueling the growth of the packaging industry, which is driving the labels market. Furthermore, the demand for glue-applied labels in bottled water is likely to grow steadily during the forecast period. Companies are increasingly promoting flavored and sparkling water as alternatives to carbonated beverages, which is a key factor contributing to their demand. This increased demand for packaging contributes to the growth of the labels market. The consumption of alternative beverages like non-alcoholic beverages is also growing rapidly in developing countries.  The easy availability of these drinks has simultaneously increased the demand for packaging, which will drive the growth of the market during the forecast period.

Significant Market Trends

Increased demand for sustainable labels is an emerging trend in the market. Consumers in many countries are raising environmental and sustainability issues against packaging manufacturers. Increasing environmental concerns and the need to reduce pollution led to more emphasis on sustainable practices, such as the use of recyclable materials in labelling, especially plastic, and the use of resins derived from renewable resources. Hence, Companies are increasing their investments in developing eco-friendly glue-applied labels and promoting environmental sustainability.

Spear, for instance, a major label converter in Europe, has been trying to connect its consumers with recycling groups that collect used-up release liners after application. Other major Companies, such as Avery Dennison, are also launching recyclable and biodegradable glue-applied label products in the market, such as Polylactic acid (PLA) and PET. They aid manufacturing companies in improving their brand image and reducing their carbon footprint. Therefore, the increased demand for sustainability has forced Companies to experiment and innovate and introduce biodegradable products into the market, which will positively impact the growth of the global market during the forecast period.

Major Market Challenge

The availability of alternative forms of packaging labels is a challenge impeding market growth. Alternative forms of packaging labels, such as PSL, and in-mould, are being extensively used in the market for different productions. Glue-applied labels are facing tough competition from in-mould labels. In-mould labels are extensively used in decorating containers with high-volume capacities, and hence, they are gaining popularity in the packaging of products. In-mould labeling does not require any adhesive, and it is applied while manufacturing products, unlike glue-applied labels. This reduces the additional cost of any secondary operation for applying adhesives.

The total applied cost of labels is a major factor in selecting a particular labelling system over another. Glue applied labels have a low-cost advantage. However, the advancements in pressure-sensitive labels will affect the global market. Additionally, paper glue labels are very standard and carry limited design options compared to PSL, which uses different materials and designs that elevate the brand image. Thus, the availability of alternative forms of packaging labels is likely to hamper the growth of the global market during the forecast period.

Customer Landscape

The report includes the market's adoption lifecycle, covering the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adhesive Products Inc. - The company offers adhesives, including metallocene (hot melt, and liquid), and packaging tapes. The key offerings of the company include glue applied-labels. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market Companies, including:

• 3M Co.
• Aspasie
• Avery Dennison Corp.
• CCL Industries Inc.
• Constantia Flexibles Group GmbH
• CPC Montreuil
• Darley Ltd.
• Heidelberger Druckmaschinen AG
• Henkel AG and Co. KGaA
• HERMA GmbH
• Holoflex
• Huhtamaki Oyj
• Inland Label and Marketing Services LLC
• Jindal Poly Films Ltd.
• LINTEC Corp.

Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.

Regional Analysis

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APAC is estimated to contribute 54% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market in APAC is expected to witness strong growth during the forecast period. China will dominate the market, due to the high demand for paper packaging in the country. Moreover, an increase in disposable income and growth in industries such as food and beverage, FMCG, and healthcare, will also lead to a rise in the demand for packaged products during the forecast period. This is expected to increase the demand during the same period. Furthermore, the growth of the market can be attributed to the surge in demand for retail products and food and beverages. This surge in demand is due to the rising purchasing power of people and the growth of developing economies such as China and India. Thus, the above-mentioned factors will drive the growth of the regional market during the forecast period.

Market Analyst Overview

The market is witnessing substantial growth, driven by the increasing demand for efficient labeling solutions in various sectors such as soft drinks and cold liquid food packaging. Automatic Wet Glue Labelling Machines are particularly popular for labeling round bottles, jars, tins, and cans with precision and consistency. Manufacturers are integrating advanced features like track and trace mechanisms and product authentication to enhance labeling efficiency and product security. While the self-adhesive label market is also growing, wet glue labeling remains preferred for applications like paper labels on glass packaging, especially in industries like the beer institute where traditional methods are valued for their reliability and effectiveness.

The market caters to various industries, including pharmaceuticals and personal care products, with a focus on providing versatile labeling solutions. Wet glue labels and traditional labels involve applying a layer of glue to surfaces for adhesion, ensuring product integrity and brand recognition. Emphasizing recyclability and premium aesthetics, labels offer options like soft-touch and matte finishes, alongside features such as thermo-chromatic inks and embossing for enhanced appeal. They find application in premium packaging for cosmetics, household items, and more, enhancing consumer offerings. The market encompasses various formats, including rolls and roll-fed wraparound labels, with label applicators ensuring efficient application across diverse product lines.

The market offers diverse solutions to meet the demand for premium labeling across industries. Manufacturers focus on creating labels with premium appearance, utilizing techniques like acid etch stimulation and embossing inks to enhance visual appeal. These labels cater to various packaging formats such as magazine, composite tubes, and boxes, providing flexibility for different products. Label converters ensure high-quality production, offering labels in various formats such as reels and sheets. Additionally, the market offers a wide range of materials including filmic label materials, embossed, cast coated/high gloss, and metalized options to meet specific requirements for aesthetics and durability.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• End-user Outlook (Billion M2, 2017 - 2027)
  • Beverage products
  • Food industry
  • Healthcare industry
  • Chemical industry

• Type Outlook (Billion M2, 2017 - 2027)
  • Laminated
  • Non-laminated

• Region Outlook (Billion M2, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

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What are the Key Data Covered in this Market Growth Analysis Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market growth and forecasting between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the industry across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about Companies
• Comprehensive analysis of factors that will challenge the growth of market Companies

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