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The pressure sensitive labels market size is forecast to increase by USD 8.77 billion at a CAGR of 4.6% between 2023 and 2028. The market is witnessing significant growth due to the integration of advanced technology into label manufacturing. This technological advancement enables the production of high-quality labels with improved durability and enhanced design capabilities. Another trend influencing the market is the implementation of two-dimensional barcode technology, which offers increased data storage capacity and improves supply chain efficiency. However, the high initial investment in machinery required for setting up a pressure sensitive labels manufacturing unit poses a challenge to market growth. Despite this, the market is expected to experience steady growth due to the increasing demand for convenient and attractive labeling solutions across various industries.
The market is witnessing significant growth due to the increasing demand from various industries such as food business, beverage industry, consumer goods, personal care and healthcare. In the food and beverage sector, the use of pressure sensitive labels is prevalent in packaging alcohol, wine, and spirits. These labels provide essential information about the product, including ingredients, nutritional facts, and alcohol content. Adhesives used in pressure sensitive labels are made from various materials, including polypropylene-based materials, which offer advantages such as durability and resistance to moisture and temperature changes. The market is also driven by the growing trend towards sustainability, with many manufacturers opting for eco-friendly face stocks and biodegradable adhesives.
Moreover, the use of RFID and anti-counterfeit labels is gaining popularity in the market, particularly in the beverage industry and e-commerce goods, to ensure product authenticity and traceability. Barcode tracking is another technology used in pressure sensitive labels, which is essential for efficient inventory management and supply chain optimization in various industries, including household appliances, electronic goods, and general manufacturing. Cleaning products and healthcare are other significant end-users of pressure sensitive labels, with the former requiring labels that can withstand harsh chemicals and the latter requiring labels that comply with stringent regulatory requirements. Overall, the market is expected to continue its growth trajectory due to the increasing demand from various industries and the ongoing innovation in labeling technologies.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Linerless segment is estimated to witness significant growth during the forecast period. The market caters to various end-user applications in industries such as food business, beverage industry, consumer goods, personal care, and cleaning products. These labels are used in alcohol, wine, and spirits production, showcasing sustainability through face stock made from renewable resources. Advanced technologies like RFID, anti-counterfeit labels, and barcode tracking enhance traceability in e-commerce goods and household appliances. Flexible packages, corrugated boxes, and construction materials also utilize pressure sensitive labels. Important trends include the use of polypropylene-based materials, advanced adhesive technology, and customized reports for labeling speeds. Bottle washing units, government mandates, logistics sector, and shipping labels are other significant areas of application.
Consumer electronics, retail channels, and healthcare, along with general manufacturing, urban population growth, and increasing per capita income, further fuel market demand. Clear tapes are another product category witnessing significant growth due to their versatility.
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The Linerless segment was valued at USD 23.01 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 61% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Pressure sensitive labels have gained significant traction in various industries due to their versatility and ease of application. In order fulfillment operations, these labels ensure efficient and accurate product identification, streamlining the logistics process. Environmental regulations have driven the market towards more sustainable production processes, leading to the increasing adoption of digital printing technology in pressure sensitive labels. The textile sector is a major consumer of pressure sensitive labels, with safety standards and product labeling regulations mandating their use. Digital printing enables the creation of intricate designs and customized labels, catering to the unique requirements of this sector. Compliance with safety standards and adherence to product labeling regulations are crucial in ensuring consumer safety and regulatory compliance.
Pressure sensitive labels play a vital role in facilitating these requirements, making them an indispensable component in various industries.
Our pressure sensitive labels market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The implementation of advanced technology significantly enhances the efficiency and accuracy of label manufacturing processes. The global market is witnessing significant growth due to the increasing demand for labels that cater to the specific requirements of various end-user applications in industries such as food business, beverage industry, consumer goods, personal care, and cleaning products. The use of advanced adhesives and materials, including polypropylene-based ones, is becoming increasingly popular in the production of pressure sensitive labels for alcohol, wine, and spirits. Sustainability is a key trend in the market, with eco-friendly face stocks and recyclable materials gaining popularity. Innovations in technology are leading to the development of labels with features such as RFID, anti-counterfeit, and barcode tracking, which are essential for e-commerce goods, household appliances, and construction equipment.
The use of clear tapes and shipping labels in the logistics sector and supply chain management is also driving market growth. Important trends include the integration of labeling technologies with consumer electronics and retail channels, as well as government mandates for barcodes and other tracking systems. Labeling speeds and bottle washing units are also crucial considerations for companies in the market. Overall, the market is expected to experience strong growth due to the increasing urban population and per capita income, which is leading to higher demand for consumer goods and personal care products.
The integration of two-dimensional barcode technology involves scanning symbols that contain information encoded in a matrix of black and white squares, allowing for quick and efficient data transfer between compatible devices. The market caters to various end-user applications, including food business, beverage industry, consumer goods, personal care, cleaning products, alcohol, wine, and spirits. These industries increasingly utilize pressure sensitive labels with advanced technologies such as RFID, anti-counterfeit labels, and barcode tracking. Two-dimensional (2D) and three-dimensional (3D) barcodes are predominantly used as product identifiers in this context. The logistics sector and supply chain management benefit significantly from these barcodes, enabling secure documentation of product information like location, batch number, and expiry date. Pressure sensitive labels with release liner backings are suitable for accommodating 2D barcode technology. Moreover, the widespread use of mobile phones equipped with quick response (QR) code readers allows consumers to scan and access product information directly.
This trend is gradually diminishing the demand for specialized barcode readers in the warehousing and logistics industry. Additionally, the use of pressure sensitive labels extends to various sectors such as construction, electronic goods, healthcare, general manufacturing, urban population, and household appliances. Flexible packages, corrugated boxes, and shipping labels are other common applications. The importance of sustainability in today's market drives the adoption of eco-friendly materials like polypropylene-based materials in pressure sensitive labels. Customized reports and labeling speeds cater to the unique requirements of different industries. Bottle washing units and important trends in sectors like consumer electronics and retail channels further fuel the growth of the market.
Government mandates and the increasing per capita income in developing economies are also contributing factors. Clear tapes and adhesive technology advancements continue to enhance the functionality and versatility of pressure sensitive labels.
A significant financial commitment is required upfront for the acquisition of machinery. Pressure sensitive labels have become an indispensable component in various industries, including food business, beverage industry, consumer goods, personal care, and cleaning products. These labels are made using advanced adhesives and materials, such as polypropylene-based, to cater to the specific needs of different end-user applications. The cost of manufacturing pressure sensitive labels is higher than conventional labels due to the expensive machinery and materials required. The cost per piece ranges from USD 0.25 to USD 1.00, making the printing of 100 labels an expense of USD 15 to USD 20. However, label printing companies mandate a minimum order of 5,000 labels, resulting in a significant investment of USD 1,200.
Moreover, high-performance ink stocks for pressure sensitive label printing machines can cost up to USD 50,000. The food and beverage sector, including alcohol, wine, and spirits, is a significant end-user of pressure sensitive labels due to their sustainability, flexibility, and ability to withstand bottle washing units. Other industries, such as consumer electronics, retail channels, healthcare, general manufacturing, urban population, and household appliances, also rely on these labels for barcode tracking, RFID, anti-counterfeit, and branding purposes. Important trends in the market include the increasing use of e-commerce goods, logistics sector, shipping labels, clear tapes, and customized reports. Government mandates and the supply chain's growing complexity further drive the demand for pressure sensitive labels.
The pressure sensitive labels market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co: The company specializes in the production and supply of pressure sensitive labels, which are perfectly suited for various applications such as cut letters, decals, vehicle markings, and non-regulated signs.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth in various end-user applications, including the food business, beverage industry, consumer goods, personal care, and others. The market is driven by the increasing demand for labeling in the food and beverages sector, particularly in the alcohol, wine, and spirits segments. Sustainability is a key trend in the market, with the use of eco-friendly face stock and adhesives gaining popularity. Technological advancements, such as RFID and anti-counterfeit labels, are also driving growth in the market. The increasing urban population and per capita income are fueling the demand for labeling in various industries, including consumer electronics, retail channels, and healthcare.
The use of polypropylene-based materials and advanced adhesive technology is a significant trend in the market, as it offers benefits such as durability, flexibility, and resistance to various environmental conditions. Customized reports and labeling speeds catering to specific industry requirements are also important trends. Bottle washing units and labeling machines are essential equipment in the labeling process. Important trends in the market include barcode tracking, barcodes, and government mandates in the logistics sector and supply chain. The market also caters to various industries such as construction, household appliances, and flexible packages, among others. Clear tapes and shipping labels are also significant applications of pressure sensitive labels.
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Market Scope |
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Report Coverage |
Details |
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Page number |
174 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.6% |
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Market growth 2024-2028 |
USD 8.77 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.18 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 61% |
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Key countries |
US, China, Germany, India, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
3M Co., Accu Label, Apogee Industries Inc., Avery Dennison Corp., CCL Industries Inc., Cosmo First Ltd., Creative Labels Inc., Henkel AG and Co. KGaA, Inland Label and Marketing Services LLC, Label Arts, LINTEC Corp., Multi Color Corp., NADCO Tapes and Labels Inc., Orange County Label Co. Inc., Packaging Solutions Pvt. Ltd., Rustic Label Inc., Star Label Products, Technicote Inc., Universal Labeling Systems Inc., and UPM Kymmene Corp. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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