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The baby oral care market share is expected to increase by USD 291.25 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 2.59%. The global baby oral care market report also offers information on several market vendors, including Amway Corp ., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dr. Fresh LLC, GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson and Johnson Inc., Kao Corp., Lion Corp., and Sunstar Suisse SA among others. Furthermore, this baby oral care market research report extensively covers baby oral care market segmentation by product (baby toothpaste and baby toothbrush) and geography (Europe, North America, APAC, MEA, and South America).
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing awareness to reduce the prevalence of ECC is notably driving the global baby oral care market growth, although factors such as threat from counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global baby oral care industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Baby Oral Care Market Driver
One of the key factors driving growth in the baby oral care market is the growing awareness to reduce the prevalence of ECC. Tooth decay in infants and toddlers is often referred to as baby bottle tooth decay or ECC. ECC is one of the most prevalent yet preventable diseases in children under the age of six. Major vendors are educating consumers about the preventive measures to avoid ECC. Colgate-Palmolive has defined various factors causing ECC on their company website and has provided preventive measures, such as regular brushing. Therefore, increasing awareness about the prevalence of ECC and preventive measures will drive the demand for baby oral care products, such as toothpaste and toothbrush, during the forecast period.
Key Baby Oral Care Market Trend
The increasing emphasis on organic products will fuel the global baby oral care market. Globally, the manufacturers and consumers of baby oral care products are emphasizing organic alternatives. The increasing popularity of organic beauty and personal care products has led baby oral care manufacturers to use natural substances in their products. The emergence of organic toothpaste and product launches are likely to be the key trends in the global baby oral care market during the forecast period. Several manufacturers offer organic toothpaste for babies. For instance, Hain Celestial offers organic under the brand Earth's Best. The company offers Earth's Best Toddler Strawberry Banana natural, which is fluoride-free and natural. Similarly, Colgate-Palmolive offers Colgate My First Fluoride-Free Toothpaste. This fluoride-free toothpaste is devoid of artificial colors and is SLS-free. Hence, the increasing emphasis on organic baby oral care products will be a key trend in the market during the forecast period.
Key Baby Oral Care Market Challenge
The threat from counterfeit products will be a major challenge for the baby oral care market during the forecast period. These counterfeit products are inferior or may pose safety risks to end-users. Consumers are often misled by these products as their manufacturers imitate the packaging and product design of well-established brands. The rise in the number of counterfeit products available in the market has led to a significant increase in the number of instances where the governments and other bodies seized counterfeit products is proving the advent of such products. The presence of counterfeit oral care products is posing a huge threat to the credibility and reputation of established brands operating in the market. Hence, the counterfeit product presence will be a major challenge that will hinder the growth of the market.
This baby oral care market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes global baby oral care market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the global baby oral care market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the global baby oral care market encompasses successful business strategies deployed by the key vendors. The global baby oral care market is concentrated and the vendors are deploying growth strategies such as product compliance, quality, brand, reliability, and price to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The global baby oral care market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the global baby oral care market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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35% of the market's growth will originate from APAC during the forecast period. China is the key market for the global baby oral care market in APAC. Market growth in this region will be faster than the growth of the market in regions.
The growing awareness to reduce the prevalence of ECC will facilitate the global baby oral care market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
China and India were the worst impacted countries by the COVID-19 pandemic in 2020. Lockdowns imposed by governments disrupted the operations of many businesses. The closure of retail stores restricted the growth of the regional baby oral care market. However, the market witnessed an increase in online sales, which is likely to drive the growth of the regional market during the forecast period.
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The baby oral care market share growth by the baby toothbrush segment will be significant during the forecast period. Baby toothpaste is exclusively manufactured for children aged between six months and six years. Globally, the penetration of baby toothpaste is high as it is used on a daily basis. The segment is driven by continuous product improvement and innovation. Moreover, the strong online distribution network of manufacturers aids segment growth.
This report provides an accurate prediction of the contribution of all the segments to the growth of the global baby oral care market size and actionable market insights on post COVID-19 impact on each segment.
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Baby Oral Care Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.59% |
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Market growth 2021-2025 |
$ 291.25 million |
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Market structure |
Concentrated |
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YoY growth (%) |
1.71 |
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Regional analysis |
Europe, North America, APAC, MEA, and South America |
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Performing market contribution |
APAC at 35% |
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Key consumer countries |
US, China, UK, Germany, and France |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Amway Corp ., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dr. Fresh LLC, GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson and Johnson Inc., Kao Corp., Lion Corp., and Sunstar Suisse SA |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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