Global Baby Walkers Market 2016-2020

Outlook of the global baby walkers market

Technavio’s market research analyst predicts the global baby walkers market to grow at a CAGR of around 3% by 2020. Baby walkers are rapidly gaining popularity due to factors like the rise in middle-class population with high disposable income and an increase in innovative product launches. Additionally, factors such as the populace’s growing preference for eco-friendly baby walkers and the rapid growth of the organized retail sector, which includes the e-commerce sector, will foster the sale of baby walkers until the end of 2020.

In terms of geography, the APAC region is envisaged to dominate the global market for baby walkers during the forecast period. Factors such as the populace’s rising disposable income, growing brand penetration of baby walkers, and a rise in the number of the internet users will result in this market’s growth in APAC during the estimated period.

Product-based segmentation of the baby walkers market

• Standing walkers
• Sit-in walkers

The sit- in walkers segment, which includes products like traditional baby walkers, musical and lighting baby walkers, and non-musical baby walkers, is the largest revenue contributor to the global baby walkers market. This segment has gained popularity owing to its multi-functionality and the advent of features like push handle, washable seats, and entertainment center.

Segmentation by sales channel and analysis of the baby walkers market

• Chain specialized stores
• Mass market stores
• Baby boutique stores
• E-retailers

The chain specialized stores segment is the leading market segment for the sale of baby walkers and is envisaged to account for over half of the total market share by the end of 2015. These stores have traditionally been the principal shopping destination for parents as they offer a broad range of baby products.

Competitive landscape and key vendors

The global baby walkers market is characterized by the presence of multiple vendors offering a variety of products. The market is fairly competitive with vendors competing on the basis of product portfolio, brand image, and price. In an attempt to sustain the prevailing competition, the market vendors are focusing on innovative product launches. The market is also witnessing a rise in the influx of private labels, which in turn will foster the level of competition among vendors by the end of 2020. With the increased penetration of international vendors, the regional providers may find it difficult to compete on the basis of product quality, technology, and price.

Key vendors in the market are -

• Chicco
• Dream On Me
• Fisher-Price
• Kids II

Other prominent vendors in the market include Baby Trend, Brevi, Britax, Combi, Joovy, Mamas and Papas, Mee Mee, Mothercare, VTech, Delta Children, Kidco, HABA, and Kolcraft.

Key questions answered in the report

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global baby walkers market?
• What are the key market trends impacting the growth of the global baby walkers market?
• What are the challenges to market growth?
• Who are the key vendors in the global baby walkers market?
• What are the market opportunities and threats faced by the vendors in the global baby walkers market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global baby walkers market?

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