Global Baby Bath Soap Market 2016-2020

Outlook of the baby bath soap market

Technavio’s market research analysts have predicted the global baby bath soap market to grow at a moderate CAGR of more than 5% during the forecast period. The increasing demand for natural and organic baby products is one of the key factors driving the growth of this market over the forecast period. A baby’s skin is much more sensitive than an adult’s skin so synthetic ingredients like parabens, found in most baby bath soaps, can prove to be harmful to their skin. Therefore, parents increasingly prefer natural and organic products to keep their babies’ skin from harm. Moreover, in developing countries like India and China, the rise in disposable income and subsequent increase in consumer spending are fuelling the demand for organic products, as these products are more expensive than baths soaps with synthetic ingredients.

In this industry research report, the analysts have estimated factors such as the increased focus on marketing strategies to bolster the growth prospects of this market in the coming years. As the global baby bath soap market is highly competitive, the vendors are focussing on developing unique marketing strategies for promoting their products. The vendors are not only focussing on enhancing the quality of the products but are also looking to incorporate different features and qualitative enhancements to increase their customer bases. With increasing focus on attractive packaging, the vendors are trying to improve their market presence by attracting more customers. For instance, Brazil's Bebê Natureza offers a handy kit with its baby shampoo, soap, and conditioner. This kit has graphics and pastel shades on the bottles to create a friendly brand image and attract customers. Moreover, the increasing focus on digital marketing enables companies to interact with their customers and this trend is especially popular in developing countries. For example, in 2013, 15% of Johnson & Johnson's ad spending in China was for digital ad campaigns. Furthermore, the company also made an effort to teach parents doctor-approved techniques for a baby's first bath. Therefore, increasing efforts to interact directly with the customers will help create a more loyal customer base, thereby aiding in this market's growth until the end of 2020.

Product segmentation and analysis of the baby soap market

• Medicated
• Non-medicated