Outlook of the baby bath soap market

Technavio’s market research analysts have predicted the global baby bath soap market to grow at a moderate CAGR of more than 5% during the forecast period. The increasing demand for natural and organic baby products is one of the key factors driving the growth of this market over the forecast period. A baby’s skin is much more sensitive than an adult’s skin so synthetic ingredients like parabens, found in most baby bath soaps, can prove to be harmful to their skin. Therefore, parents increasingly prefer natural and organic products to keep their babies’ skin from harm. Moreover, in developing countries like India and China, the rise in disposable income and subsequent increase in consumer spending are fuelling the demand for organic products, as these products are more expensive than baths soaps with synthetic ingredients.

In this industry research report, the analysts have estimated factors such as the increased focus on marketing strategies to bolster the growth prospects of this market in the coming years. As the global baby bath soap market is highly competitive, the vendors are focussing on developing unique marketing strategies for promoting their products. The vendors are not only focussing on enhancing the quality of the products but are also looking to incorporate different features and qualitative enhancements to increase their customer bases. With increasing focus on attractive packaging, the vendors are trying to improve their market presence by attracting more customers. For instance, Brazil's Bebê Natureza offers a handy kit with its baby shampoo, soap, and conditioner. This kit has graphics and pastel shades on the bottles to create a friendly brand image and attract customers. Moreover, the increasing focus on digital marketing enables companies to interact with their customers and this trend is especially popular in developing countries. For example, in 2013, 15% of Johnson & Johnson's ad spending in China was for digital ad campaigns. Furthermore, the company also made an effort to teach parents doctor-approved techniques for a baby's first bath. Therefore, increasing efforts to interact directly with the customers will help create a more loyal customer base, thereby aiding in this market's growth until the end of 2020.

Product segmentation and analysis of the baby soap market

• Medicated
• Non-medicated

During 2015, the non-medicated baby bath soap segment dominated the market and accounted for a market share of close to 78%. Most parents prefer non-medicated soap bath soaps as they can be used regularly, are relatively low-priced, and are available in different varieties, making them more popular than medicated bath soaps.

Geographical segmentation and analysis of the baby soap market

• Americas
• APAC
• Europe
• MEA

The global baby soap market was led by APAC and accounted for more than 50% of the market share during 2015. Factors such as rising urbanization, growing awareness about health and hygiene, an increase in disposable income, and stable fertility rates are expected to drive this market’s growth in APAC over the forecast period. The baby bath soap market in APAC is anticipated to reach over USD 1 billion by 2020.

Competitive landscape and key vendors

The global market for baby bath soap is highly fragmented and is characterized by the presence of well-diversified international and regional vendors. The market is highly competitive, with all players competing to gain a greater market share. Intense competition and frequent changes in consumer preferences constitute significant risks for vendors. These vendors compete on the basis of product differentiation, product portfolios, technology, and pricing. With the rising demand for organic products, the market is expected to witness an influx of influx of private labels which will drive the market in the coming years.

Key vendors in this market are -

• Chicco
• Galderma Laboratories
• Johnson & Johnson
• Pigeon
• Sebapharma

Other prominent vendors in the market Beiersdorf, Burt's Bees, California Baby, Earth Mama Angel Baby, Himalaya Drug, Mustela, Noodle & Boo, PZ Cussons, The Unilever Group, and Weleda.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global baby bath soap market?
• What are the key market trends impacting the growth of the global baby bath soap market?
• What are the challenges to market growth?
• Who are the key vendors in the global baby bath soap market?
• What are the market opportunities and threats faced by the vendors in the global baby bath soap market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global baby bath soap market?

Technavio also offers customization on reports based on specific client requirement.

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• Baby Care Products Market in India 2015-2019