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The report covers market trends and analysis and also includes in-depth research on the emphasis on convenience due to changing lifestyles, the increased focus on industry standards and certifications for automatic baby swing sales, and the limitations of time versus cost regarding automatic baby swings.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Artsana Spa, BabyBjorn AB, Badger Basket, Brainbees Solutions Pvt. Ltd., Dorel Industries Inc., Hauck GmbH and Co. KG, Infantino, Joie International Co. Ltd., Kids2 Inc., L Inglesina Baby S.p.A., Mamas and Papas Ltd., Mattel Inc., Munchkin Inc., Newell Brands Inc., Nuna International BV, R for Rabbit Baby Products Pvt. Ltd., SND Digital Retails LLP, Stokke AS, and TinyTyke
Qualitative and quantitative approach of market growth and trends of companies have been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic examination of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Emphasis on convenience due to changing lifestyles is the key factor driving market growth. Fast-paced modern lifestyles and the preference for convenience have increased the need for time-saving and easy-to-use childcare processes and devices. In addition to this, the decision to delay conceiving babies contributes considerably to the adoption of such advanced childcare products. Thus, the use of automatic baby swings has made the life of these working parents quite easy.
Moreover, parents can rely on these swings to soothe and calm the baby while they take care of household chores. These swings also sometimes help the baby to sleep; however, it is recommended to shift the babies to their beds once they are asleep in the swing. Thus, due to such factors, the market is expected to witness significant growth during the forecast period.
The increased focus on industry standards and certifications for automatic baby swing sales is the primary trend shaping market growth. For the sale of automatic baby swings, market players need to abide by safety standards and certifications associated with the products. The safety standards and certifications vary based on the type of swings and countries. These safety standards are revised from time to time. The key competitors, including Newell Brands Graco and Mattels Fisher-Price, make sure that their products are compliant with all the safety standards.
For instance, in the US, most of the market competitors are joining the Juvenile Products Manufacturers Association (JPMA). This is due to the fact that if a competitor gets a JPMA certification for swings, it means that these swings have passed the testing procedures for all the standards set by the CPSC and the American Society for Testing and Materials International. Thus, owing to such factors, the market is expected to witness significant growth during the forecast period.
Limitations of time versus cost regarding automatic baby swings is a challenge that affects market growth. Baby swings are suitable and used for only a short time. Every swing has its own weight limits. It is strongly recommended not to use baby swings with any degree of safety once the baby weighs between 20 lbs. and 30 lbs. Not abiding by this recommendation could cause the swing to fall or tip over with the baby in it, causing several fatal accidents.
Consequently, some parents tend to compare the short duration during which a baby can be safely kept in a baby swing and weigh the benefits against the substantial costs associated with the product in addition to the cost of the batteries needed to power the motor. The time versus cost limitation may encourage them to reconsider buying automatic baby swings. Thus, due to such factors, the market is expected to witness a hindrance during the forecast period.
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The full-sized automatic baby swing segment will account for a major share of the market's growth during the forecast period.?Full-sized automatic baby swings are designed in such a way that they can be fixed permanently in one place when the location of the swings is not an issue. Many models of full-sized automatic baby swings are available with a wide variety of motion, music, and toy bars. In these swings, the motor is attached to the top part of the frame to enable the seat to swing fully. The full-sized automatic baby swing segment was valued at USD 561.41 million in 2018. Full-sized automatic baby swings are carefully attached to a fixed restraint system. Full-sized automatic baby swings are available in two varieties, namely plug-in swings and battery-operated swings. The plug-in option saves the extra money spent on batteries and thus is more popular among end-users. Owing to such factors, the market penetration and eventual demand are expected to increase for full-sized automatic baby swings, due to which, the market is expected to witness growth during the forecast period.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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