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The advertising technology (Ad Tech) software market size is forecast to increase by USD 11.5 billion at a CAGR of 7.78% between 2023 and 2028. The advertising technology (Ad Tech) market is experiencing significant growth due to several key factors. The increasing use of multichannel advertising strategies, such as mobile, video, native, and social media, is driving market expansion. With the proliferation of the internet and smartphones, consumers are accessing content across multiple devices, leading advertisers to adopt multichannel approaches to reach their audiences. Ad analytics and measurement are becoming increasingly important for advertisers to assess ad performance and optimize campaigns. The integration of artificial intelligence (AI) and machine learning in Ad Tech solutions enables more effective targeting and personalization of ads. However, the growing adoption of ad-blocker solutions poses a challenge for advertisers, requiring them to find new ways to engage consumers while respecting their privacy preferences.
Moreover, in the US market, mobile advertising is expected to continue its growth trajectory, with video advertising also gaining popularity. Native advertising, which blends seamlessly into the user experience, is also on the rise. Social media advertising remains a significant portion of the market, with platforms like Facebook and Google dominating the space. As the market evolves, Ad Tech companies must stay abreast of these trends and address the challenges of ad-blockers and consumer privacy concerns to remain competitive.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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