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The residential drinking water treatment equipment market size is forecast to increase by USD 5.91 billion at a CAGR of 7.46% between 2024 and 2028. The market is witnessing significant growth due to several key factors. The increasing instances of waterborne diseases and deteriorating water supply quality are major concerns, leading to a higher demand for advanced water treatment systems in households. Moreover, the growing awareness about health and wellness, coupled with the availability of disposable income, is fueling the demand for premium residential drinking water treatment equipment. Additionally, the easy availability of packaged drinking water has not deterred consumers from investing in home-based solutions due to concerns over the long-term sustainability and environmental impact of bottled water. These trends are expected to continue driving the growth of the market in the coming years.
The market is driven by the growing concerns over water quality and the prevalence of waterborne diseases. Contaminants such as impurities, pollutants, and microorganisms in drinking water can lead to various health issues, including waterborne illnesses. To ensure the availability of filtered water, various water treatment methods, including physical, chemical, and biological, are used. These methods include filtration, chlorine gas treatment, UV radiation, ozonation, and reverse osmosis. The desalination segment of the market is expected to grow significantly due to the increasing demand for fresh water supply in developing areas. Saline water treatment and water re-use are other emerging trends in the market.
The market value is expected to grow due to the merger of municipal & industrial sources and water resources. The use of desalination equipment, water mains, and water plants for fresh water supply is also increasing. However, the presence of contaminated water from various sources remains a challenge for the market. Waterborne illnesses caused by water pollution continue to be a major concern, necessitating the need for effective residential water treatment solutions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Dealers and distributors segment is estimated to witness significant growth during the forecast period.The market caters to the growing concern for Harmful chemicals, heavy metals, and Pollutants in water. Consumers increasingly rely on Water filtration systems, Reverse osmosis systems, and Ion exchange systems to ensure the purity of their water supply. The choice of system depends on the Chemical reactivity, Boiling point, Solubility, Melting point, and Volatility of contaminants. Water treatment plants are a significant part of Industrial water treatment, while Residential water treatment focuses on individual households. Equipment offerings include Water softeners, UV sterilizers, and Chemical disinfection systems. The Regulatory environment influences the market, with Emerging economies implementing stricter Wastewater laws and Legislation.
Manufacturing facilities face Production delays due to Financial constraints and Capital expenditure budgets. Delivery and Installation delays can impact customer satisfaction. Disinfection technologies, such as Ultraviolet (UV) and Chlorination, are crucial in addressing Sanitation concerns. Economic recovery and Process equipment advancements drive innovation in Mud treatment, Filtration systems & media, Diversions & screens, Meters, Membranes, and Freshwater availability. Water pollution and Environmental concerns remain critical issues, with ongoing efforts to improve Water treatment technologies and reduce the impact on the ecosystem.
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The Dealers and distributors segment accounted for USD 4.18 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In the residential sector, the demand for water treatment equipment is surging in regions with high population density, such as Asia Pacific, due to concerns over harmful chemicals, heavy metals, and pollutants in drinking water. Consumers in countries like China and India are increasingly adopting water filtration systems, reverse osmosis systems, and ion exchange systems to ensure access to clean drinking water. The growing awareness of chemical reactivity, boiling point, solubility, melting point, volatility, and other water quality parameters is driving the market. In larger economies, water treatment plants for industrial water and residential water treatment are becoming essential due to the challenges posed by urbanization and industrialization.
Water softeners, UV sterilizers, and chemical disinfection systems are popular solutions. However, the regulatory environment, emerging economies, manufacturing facilities, production and delivery delays, financial constraints, and capital expenditure budgets pose challenges. Disinfection technologies, sanitation, economic recovery, process equipment, mud treatment, filtration systems and media, diversions & screens, and meters are other key areas of focus. Freshwater availability, water pollution, environmental concerns, and wastewater laws and legislation are significant factors influencing market growth.
Our residential drinking water treatment equipment market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing instances of waterborne diseases and deteriorating water supply quality is the key driver of the market. The increasing industrialization sector has led to the release of hazardous materials into water bodies, polluting both surface and groundwater. This contaminated water, which may contain heavy metals such as lead, zinc, copper, cobalt, cadmium, nickel, chromium, molybdenum, and magnesium, poses a significant threat to human health. As a result, there is a growing demand for residential drinking water treatment equipment to ensure the availability of potable water. This equipment includes UV radiation systems for disinfection, desalination technology for saline water treatment, and wastewater treatment systems for water re-use. Although these systems come with high equipment costs, they promote environmental sustainability and contribute to the conservation of water resources, especially in developing areas.
Chemical treatment methods, such as chlorine gas and ozonation, are also widely used in water treatment plants to eliminate contaminants. UV equipment is used to disinfect water mains and ensure the quality of water in water plants, ultimately providing fresh water supply to households.
The growing demand for premium residential drinking water treatment equipment is the upcoming trend in the market. The market is witnessing heightened competition as a result of advancements and innovations in the industry. Industrialization and a growing focus on environmental sustainability have increased the demand for superior water treatment solutions in both developed and developing areas. While high equipment costs remain a challenge, companies are investing in research and development to introduce tech-savvy products that cater to evolving consumer preferences. Technological innovations such as UV radiation, ozonation, and chemical treatment methods, including chlorine gas, are gaining popularity in the market. Additionally, the desalination segment and saline water treatment are expected to experience significant growth due to water resource constraints.
companies are also exploring water re-use and water mains and water plant upgrades to enhance fresh water supply. Pricing strategies, such as premium pricing for advanced and innovative products, are being employed to increase profit margins.
The market faces significant challenges due to the widespread availability and affordability of packaged drinking water, particularly in suburban areas and developing countries. This trend decreases the demand for treated water and, consequently, for residential drinking water treatment equipment. However, growing health consciousness, poor water quality from tap sources, and changing consumer lifestyles have increased the need for potable water alternatives. Industrialization and environmental sustainability efforts have also boosted the demand for water re-use and desalination segment in the market. High equipment costs associated with UV radiation, ozonation, chlorine gas, and other chemical treatment methods remain a significant barrier for widespread adoption.
The water mains and water plants that supply fresh water to residential areas are essential for the efficient treatment and distribution of water resources. The desalination segment, which includes saline water treatment, is expected to experience significant growth due to the increasing scarcity of fresh water resources.
The residential drinking water treatment equipment market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A. O. Smith Corp.The company provides a selection of advanced residential drinking water treatment solutions, including the A.O. Smith LS03U Whole House Water Filtration System and the AOS System 103 Whole House Water Filtration System. These systems are meticulously engineered to ensure the delivery of clean, pure water for household consumption. The LS03U model boasts a three-stage filtration process, removing sediments, chlorine, and other impurities, while the AOS System 103 offers a five-stage filtration system, providing an additional barrier against volatile organic compounds and heavy metals. Both systems are designed to enhance the overall water quality for improved health and well-being.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is driven by growing concerns over water quality and the prevalence of waterborne diseases. Contaminants such as phosphorus, nitrates, and impurities from agricultural and human hazardous waste, as well as groundwater and surface water pollution, pose significant health risks. These concerns have led to an increase in demand for filtered water and water treatment devices. Water treatment methods include physical, chemical, and biological processes. Reverse osmosis and ultraviolet sterilization are popular techniques for removing impurities and eliminating waterborne illnesses such as cholera, typhoid fever, and dysentery. The market for water treatment equipment is expected to grow due to the rising population and increasing concerns over wastewater and water reuse.
Water recycling and water reuse are becoming more common, and water testing devices are essential for ensuring the safety of these alternative sources. The future outlook for the market is positive, with a focus on environmentally friendly devices and regulations to protect water sources. The price range for water treatment equipment varies depending on the technology used and the specific contaminants being addressed. Water protection regulations and concerns over mortality rates from contaminated water are major factors driving the market's growth. Groundwater pollution and surface water safety are critical issues, and the market for water treatment equipment is expected to continue expanding to meet the growing demand for clean, safe drinking water.
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Market Scope |
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Report Coverage |
Details |
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Page number |
183 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.46% |
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Market growth 2024-2028 |
USD 5.91 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.28 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key countries |
US, China, India, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A. O. Smith Corp., Amway Corp., Aquafresh RO System, AQUAPHOR International OU, Berkshire Hathaway Inc., BRITA SE, Coway Co. Ltd., Culligan International Co., Eureka Forbes Ltd., Havells India Ltd., KENT RO Systems Ltd., Koninklijke Philips N.V., LG Corp., Panasonic Holdings Corp., Pentair Plc, SAR Group, Unilever PLC, Waterlife, Whirlpool Corp., and Honeywell International Inc. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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