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The wellness real estate market size is forecast to increase by USD 1,265.3 billion at a CAGR of 32.14% between 2024 and 2028. The market is experiencing significant growth due to increasing demand from residential real estate, a focus on green building initiatives, and increased collaborations. The rising preference for upscale living among consumers is fueling the expansion of the market. Moreover, the emphasis on green building materials, which aligns with growing environmental concerns, is driving the adoption of sustainable construction methods and materials. Furthermore, strategic partnerships and collaborations between industry players are fostering innovation and expanding market reach. By pooling resources and expertise, these alliances are effectively addressing the evolving demands of both consumers and the industry. As luxury living and sustainability continue to gain prominence, these collaborative efforts are amplifying the market's impact.
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The wellness real estate market growth and forecasting report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The wellness real estate sector in the United States is deeply connected to sleep management, weight loss, and spiritual enhancements, providing tranquil and scenic locales with soothing atmospheres and carefully considered decor. Properties showcase architectural designs that align with wellness principles, drawing in wellness tourism and retail offerings focusing on fashion, lifestyle, and nutritional solutions. Historical and contemporary trends, as well as design-oriented movements and green constructions, underscore the market's dedication to environmental sustainability. By addressing chronic illnesses and health concerns, the market encourages outdoor recreation and combats isolation through virtual communities and wellness-centric residences. These spaces prioritize connection and a sense of belonging, promoting mental and physical health, healthy eating, and social interactions, all supported by amenities such as full-service spas, Ayurvedic centers, and destination spas. Moreover, eco-hotels prioritize medical well-being, stress reduction, and overall holistic wellness.
The market share growth by the commercial segment will be significant during the forecast period. In this segment, companies such as Delos Living LLC (Delos) have started offering solutions such as MindBreaks, which aim at providing corporate wellness and curated offerings designed to help mitigate stress and improve focus, productivity, and performance in the office. In the past few years, there has been an increase in the number of commercial wellness real estate projects in the Middle East, APAC, and South America. In addition, the demand for green and sustainable buildings and increased emphasis on corporate wellness are expected to drive the segment during the forecast period.
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The commercial segment was valued at USD 127.10 billion in 2018. The global market in the commercial segment is expected to record a significant growth rate during the forecast period. The commercial segment consists of commercial real estate, offices and workplaces, public buildings, hospitality developments, and medical facilities. The increasing number of wellness commercial pipeline projects in both developed and developing regions and the development of wellness communities are some of the major factors that are expected to drive the market during the forecast period.
Moreover, many companies have voluntarily started using energy-efficient technologies in buildings to reduce the impact of carbon emissions. In addition, regulatory mandates are also contributing to the rise in renovation and modernization activities in commercial office spaces and buildings. This is expected to propel the demand for the global market during the forecast period.
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North America is estimated to contribute 38% to the growth of the global wellness real estate market during the forecast period. Technavio's analysts have elaborately explained the regional wellness real estate market trends and drivers that shape the market during the forecast period. North America in the global market is expected to witness significant growth during the forecast period. This is due to the rising demand for luxury and an increasing number of wellness real estate commercial and residential projects that drive the growth of the regional market. The US and Canada dominate the market in North America. An increase in the number of organizations supporting the development of wellness real estate through research and on-ground programs drives the market in the US. Moreover, the market in Canada is driven by the increasing number of commercial pipeline projects in the country. The rise in the number of communities in Canada and increasing demand for green, as well as renewable buildings also drive the market in the country during the forecast period.
The market is driven by a confluence of factors, including the demand for residential real estate catering to wellness needs, expenditure on amenities promoting health and sanitation, and the emphasis on building safety amidst infectious diseases. Consumers seek conveniences and entertainment, facilitated by advanced telecommunications while combatting sedentary lifestyles and poor diets linked to chronic respiratory diseases. The green/sustainable building movement integrates design-driven approaches and holistic health principles, offering environments conducive to healthier lifestyles. From urban districts to scenic hill stations, properties prioritize environmental impacts, stress reduction, and promoting active lifestyles. Targeting diverse demographics, including affluent tourists and urban youths, the market emphasizes wellness tourism, personal well-being, community interactions, and holistic health management.
The market transcends traditional boundaries, catering to the evolving lifestyle needs of individuals across metros and non-metros alike as opposed to commercial real estate. From picturesque foothills to lush green valleys and secluded sea beaches, properties are designed to offer rejuvenating environments. These residences appeal to affluent foreign tourists and senior corporates seeking tranquility amidst nature. Embracing the culinary, design-driven, and green building movements, wellness real estate integrates elements of urbanism and luxury while prioritizing healthcare cybersecurity for residents' peace of mind.
The rising demand for wellness real estate from the luxury residential sector is a key factor driving global wellness real estate market growth. To maintain wellness among luxurious housing sectors, developers are increasingly introducing open-air yoga studios and medicinal gardens with calming herbs and meditation courtyards in their residential projects. Also, wealthy homebuyers demand eco-sensitive abodes that are built with natural products and interior design elements that help promote mental clarity. Furthermore, the increase in the number of partnerships and associations among Companies will drive the market in the luxurious sector during the forecast period.
In addition, the demand for buildings with WELL Building Standards in both commercial and residential luxurious housing sectors is increasing, thereby resulting in an up-scaling of residential and master-planned communities and luxury properties to attract higher-income consumers. Hence, such factors are expected to drive the growth of the market in focus during the forecast period.
Increasing demand for regenerative living is the primary trend in the global wellness real estate market size. Builders and real estate developers are increasingly shifting from green buildings to regenerative buildings. This is due to the rising demand for environment-friendly buildings and increased emphasis on minimizing the release of harmful gases in the environment. Builders and real estate developers are increasingly emphasizing creating innovative, regenerative residential communities that offer green, biophilic, sustainable, and healthy designs.
The major aim for the development of regenerative buildings is to create a complete ecosystem for its residents, enabling them to produce their own health and wellness food using renewable energy along with clean air and recycled water. Hence, the above-mentioned factors are expected to shape wellness real estate market trends and growth during the forecast period.
High competition in the market is a major challenge to global wellness real estate market growth. The global market is fragmented, with the presence of multiple regional as well as international Companies operating. This, in turn, has increased the competitiveness among Companies, thereby resulting in a high threat of rivalry. Companies offer differentiated services with innovative technologies because of the fragmented nature of the market.
Furthermore, the increased competition from international companies has prompted local as well as regional companies to enter into collaborations and partnerships, thereby intensifying the competition in the market. In addition, rising competition from local Companies that offer various building monitoring and control devices (air purifies and others) as supplies impede the wellness real estate market size during the forecast period.
The wellness real estate market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the wellness real estate market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Berkeley Group - The company offers wellness real estate such as wellness suites, gym, cinema room, residents lounge, and concierge.
The wellness real estate market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The wellness real estate sector is witnessing substantial growth, fueled by increasing health concerns and the pursuit of improved well-being. Wellness real estate encompasses design-focused, eco-conscious building initiatives and intentional communities, catering to a wide array of lifestyles and preferences. The luxury sector is particularly embracing sustainable homes and outdoor yoga studios, aligning with the wellness movement's emphasis on personal investment in health outcomes.
Despite these advancements, challenges persist, including a lack of awareness and fragmented markets. To address these issues, regional and international companies are forming partnerships and investing in green construction policies. A market analysis reveals potential opportunities across various sectors, including residential, commercial, and hospitality real estate. Notably, the Asia Pacific region is emerging as a significant market for wellness lifestyle real estate. Innovations in building monitoring systems and green structures aim to enhance indoor air quality and biodiversity, thereby promoting wellness in daily behaviors and lifestyles.
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Market Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 32.14% |
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Market growth 2024-2028 |
USD 1.26 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
24.41 |
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Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
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Performing market contribution |
North America at 38% |
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Key countries |
US, China, Australia, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Berkeley Group, CBRE Group Inc., Delos Living LLC, DPZ CoDesign LLC, EFFEKT Arkitekter ApS, Gamuda Berhad, GOCO HOSPITALITY, Heta Architects, Humaniti Montreal Inc., Jones Lang LaSalle Inc., Sansiri Public Co. Ltd., Signify NV, Tata Sons Pvt. Ltd., Tokyu Fudosan Holdings Corp, and Vox Media LLC |
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Market dynamics |
Parent market analysis, Market Forecasting, Wellness real estate market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Wellness real estate market worth and condition analysis for the market forecast period. |
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Customization purview |
If our wellness real estate market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this wellness real estate market research and growth report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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