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The yoga mat market size is forecast to increase by USD 2.87 billion at a CAGR of 5.5% between 2023 and 2028. The trend of product premiumization, driven by innovation in yoga accessories, is attracting consumers looking for higher-quality and more advanced products. The large obese population is creating a growing market for yoga accessories that cater to individuals seeking to improve their health and fitness. Additionally, the increasing health consciousness and wellness initiatives undertaken by government and corporate agencies are further boosting the demand for yoga accessories as people look for ways to improve their overall well-being. Overall, these factors are contributing to the growth of the market for yoga accessories.
It also includes an in-depth analysis of market trends and analysis, market growth analysis, and challenges. Furthermore, the report includes historic market data from 2018-2022.
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Yoga mats are essential for yoga practitioners to minimize energy loss and provide a stable surface for various poses. They help keep the body warm during practice and reduce the risk of injuries by providing cushioning and traction. With the integration of AI technology and digital connectivity, modern yoga mats like YogiFi can guide users through proper stretching movements and correct body positions, while also tracking progress in flexibility and strength. These mats are often made from natural and eco-friendly materials like PVC-free natural rubber, offering health benefits without the risk of exposure to harmful substances. They cater to a wide range of users, from beginners to experienced practitioners, and are suitable for use in hypermarkets, fitness clubs, and households alike. Yoga assistant YogiFi offers a range of yoga mats suitable for every body position, including PVC free, sticky yoga mats made from natural rubber, plastic elastomer yoga mats, and cotton & hemp yoga mats, ensuring a comfortable and eco-friendly practice. Our researchers analyzed the data with 2023 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Product premiumization owing to more innovation in yoga accessories is notably driving the market growth. Innovation is crucial in the global market as it helps differentiate products and improve consumer satisfaction. Many manufacturers are introducing unique yoga accessories, including mats in various colors, patterns, and styles. These innovations often incorporate AI technology and digital connectivity, enhancing the user experience and providing additional functionalities. Furthermore, these accessories are designed to complement stretching movements and may even include features such as a yoga assistant to guide users through their practice. These mats are made from materials like natural jute and rubber. For example, Lululemon athletica Inc. offers The Reversible Mat, made from natural rubber with an antibacterial ingredient to prevent mold and mildew.
Consumers are willing to pay more for premium products that offer higher quality and durability. Higher quality and premium materials provide better grip, comfort, and longevity compared to standard mats, making them desirable for consumers seeking a higher-quality yoga experience. Sequential Brands Group Inc. produces the 8mm-thick Performance Premium-Grip Yoga Mat under the GAIAM brand. This nonslip mat, made of natural rubber with an internal stabilizing core, provides comfort and convenience. Introducing innovative and premium products can help companies increase profit margins and gain a competitive edge. These factors are expected to drive market growth in the forecast period.
The increasing availability of custom yoga mats is an emerging trend in the market growth. Customized yoga mats are becoming increasingly popular in the global market. Yoga mat personalization and customization have emerged as key determinants of purchase decisions. These variables are driven by technology, supply chain transformation, and organizational restructuring. The manufacturers can now produce and supply items based on measurements and specifications provided by customers.
ANYMATIC LLC, for example, offers personalized mats. The company provides customized standard yoga mats, travel yoga mats, and children's yoga mats. To accommodate individual preferences, the company offers three distinct types of yoga mats. Customers can add an image and text to the mat based on their preferences. Several market companies are expected to offer such customized yoga mats based on consumer needs during the forecast period. Hence, such factors will propel the growth of the global market during the forecast period.
The rising popularity of outdoor sports activities is a major challenge impeding the market growth. People are becoming more interested in different sports as society's tendency toward leading active, healthy lifestyles grows. Many people include sports in their daily routines. For instance, the proportion of people who bicycled increased from 7% in 2021 to almost 8% in 2022. Similarly, between 2021 and 2022, triathlon participation increased by about 13% across the world. Regular outdoor physical activity has a variety of positive health effects, including a reduction in the discomfort of arthritis, weight loss, lowered blood pressure, and a lower risk of diabetes, certain cancers, osteoporosis, and cardiovascular diseases.
Additionally, sports and outdoor physical activity also give people a chance to socialize and meet people who share their interests. They revive and soothe the mind, improve one's attitude, and give one a healthy sense of self-worth. They also increase one's confidence, creativity, and self-worth. Numerous of these advantages of outdoor exercise may reduce the number of people who choose yoga as a way to enhance their health. In the end, this lowers the demand for yoga mats. Thus, such factors will have a negative impact on the global market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Body Solid Inc. - The company primarily manufactures training equipment. The key offerings of the company include yoga mats such as BSTYM5.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. This segment includes pharmacies, mono-brand stores, department stores, hypermarkets, supermarkets, and specialty stores.
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The offline segment was valued at USD 7.02 billion in 2018. Retail establishments with a single brand are known as mono-brand stores. These are independent retailers that offer a wide range of goods produced under the same brand. Further, the sales growth in the global market highly depends on these retail formats. Currently, retail establishments help customers see these products' potential. They use in-house shopping coaches and hold proactive workshops to connect customers with shared interests or recommend products that might fit a customer's lifestyle. Therefore, such factors will boost the market segment growth during the forecast period.
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APAC is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Throughout the forecast period, it is expected that the North American market will grow steadily. Many people are adopting healthy lifestyles and becoming more physically active, which is causing an increase in yoga practice and subsequent sales of these in North America. Additionally, manufacturers of these are aiming to use sustainable, biodegradable raw materials like jute, cotton, and natural rubber that can either decompose naturally in landfills or be recycled into other products.
In North America, the US is the most lucrative market. The market in the US is primarily driven by an increase in the number of fitness centers and health clubs. The practice of yoga is steadily gaining acceptance, especially among working women, and its use is increasing significantly as more people switch from other forms of exercise to yoga. Yoga is widely practiced throughout most of the region, so it is expected that during the forecast period, this will support market growth in the region.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is thriving with innovation to enhance yoga practices like Asana, Pranayama, Meditation, and Chanting. Mats like YogiFi offer a strength track for improved workouts. Concerns about health problems such as obesity and heart conditions like cardiac arrest, hypertension, and hypotension drive demand for high-quality, PVC-free mats that prioritize safety and comfort. Brands like Alo Yoga and Body-Solid cater to the diverse needs of fitness and yoga centers, clubs, and individuals. As awareness grows about the link between spirituality, mental health, and physical well-being, the market continues to expand, offering alternatives like TPE, cotton, and jute mats.
The market is evolving to meet the needs of fitness and yoga centers, health & fitness clubs, and individuals seeking PVC-free mats for their practice. With a focus on promoting physical and mental well-being, these mats cater to various spirituality practices and Dharmic traditions. They provide a stable surface for fitness activities and help reduce stress and anxiety. Brands offer high-quality mats to prevent slipping during poses, prioritizing the individual's physical and mental health. Mats made from cotton or jute offer alternatives to traditional materials, aligning with practices like Ayurveda for a holistic approach to wellness.
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Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.5% |
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Market Growth 2024-2028 |
USD 2.87 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.91 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 31% |
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Key countries |
US, China, UK, Germany, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, Barefoot Yoga Co., Body Solid Inc., Decathlon SA, Hugger Mugger Yoga Products LLC Inc., JadeYoga, La Vie Boheme Yoga, Liforme Ltd., lululemon athletica Inc., Manduka LLC, Merrithew International Inc., New Balance Athletics Inc., Nike Inc., NoCoast Beer Co., OPTP, Second Earth Pty Ltd., Trimax Sports Inc., Yoga Direct LLC, Yogamatters Ltd., and YogiKuti Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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