Enjoy complimentary customisation on priority with our Enterprise License!
The US hair care market size is forecast to increase by USD 3.84 billion, at a CAGR of 4.77% between 2023 and 2028. Our market growth and forecasting report examines historical data from 2018-2022, besides analyzing the current market scenario.
The offline distribution channel, encompassing salons, specialty stores, and drugstores, witnesses a soaring growth rate. Consumers seek convenience and access to premium brands amidst global trends favoring self-grooming. With rising concerns over their health, medical clinics recommend high-quality products, amplifying consumer consumption. Increased spending power allows for affordable premium products in salons and spas, further boosting the market's growth. This surge in demand aligns with forecasts and analysis indicating sustained market expansion. Additionally, Coty Inc. offers products such as Cote hybrid shampoo, Cote hybrid conditioner, Cote texturizing cream, and others.
To learn more about this report, Request Free Sample
Availability of a wide range of color shades is the key factor driving the market. Changing fashion trends and the growing availability of new, more effective, and safer hair color products have led to a surge in the use of these products. Market players are offering new color shades, mostly targeting women in the age group of 20-40 years. Hair coloring has also become extremely popular among men. Consumers are ready to spend more on products, which guarantee safety and effectiveness. Semi-permanent colorants are also popular among consumers who want to try various shades more often.
For instance, L'Oreal SA offers blonde, brown, platinum, red, and violet shades through its L'Oreal Paris hair color products line. The company's popular color shades include Sunflower Blonde, Pure Diamond, Caramel, Hot-Toffee, Sparkling Amber, and Espresso. In addition, hair color trends, such as caramel highlights, lilac, and silver blonde, are in high demand among young adults in the country, significantly influencing the demand for more products. Therefore, the availability of a wide range of color shades and the rising inclination of young adults toward new coloring trends are expected to drive market growth during the forecast period.
Increasing adoption of multichannel marketing is the primary trend shaping the market. Omnichannel marketing or multichannel marketing is driven by shoppers who use various offline and online channels to shop. E-mail marketing and social media are some online channels, while specialty stores like Nordstrom and Sephora and salons and spas can be accessed offline. Manufacturers need to ensure their products are easily available as consumers now shop at their convenience amid a scenario of ebbing brand loyalty.
Consequently, if a brand product is not readily available, consumers may choose a different brand and begin endorsing it. Multichannel marketing helps market players optimize their business across various channels and achieve higher revenues by offering consumers a better shopping experience across multiple platforms. Therefore, the increasing adoption of multichannel marketing is expected to drive the growth of the market in focus during the forecast period.
The presence of counterfeit products is a major challenge that affects the market. A counterfeit product is designed, packaged, and marketed in a manner similar to that of the original. Counterfeits of leading brands have begun flooding the market. The growth of the hair care market in US is affected by the presence of such counterfeits, and as customers may find it difficult to distinguish between genuine and fake products, the sales of replicated are on the rise. These replicates are available at very low prices in unauthorized places, also known as the gray market. These results adversely affect the sales and pricing strategy of the prominent hair care market in US companies.
Moreover, counterfeits are manufactured using low-quality petrochemicals, and lower production costs reduce their prices considerably. Counterfeit products are dangerous as they may be contaminated and cause harmful side effects, such as hair loss and scalp problems. Counterfeits can also affect the reputation of leading brands. Therefore, the growing emergence of counterfeit products of premium hair care products is expected to impede the development of the market during the forecast period.
The offline segment is estimated to witness a significant boost during the forecast years. The offline distribution channel for the sales of hair care products includes salons and spas; specialty stores, supermarkets, hypermarkets, and clubhouse stores; medical clinics and institutes; and drugstores. Specialty stores like Sephora and The Body Shop offer buyers of such products a pleasant shopping experience with a superior display of products on neat and better-designed aisles.
Get a glance at the market contribution of various segments View the PDF Sample
The offline segment was the largest segment and was valued at USD 10.65 billion in 2018. Additionally, the increasing trend among both men and women to color and choose facial and hair spas has also contributed to the market expansion. The increase in disposable income has made premium hair care appliances affordable. With growing concerns over hair fall, low growth, and less volume and density, consumers tend to visit medical clinics and institutes more often. These centers usually recommend high-quality premium products to resolve various hair-related problems. Therefore, the rising inclination of consumers toward premium products is expected to propel the growth of the offline segment in the hair care market in US during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Grove Collaborative Inc., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Kao Corp., LOreal SA, Max Private Label, Natura and Co Holding SA, Quallis Brands Inc., Revlon Inc., SEEN, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Tropical Products, Unilever PLC, and Johnson and Johnson Services Inc.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts market growth analysis by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The hair care market in the US witnesses a dynamic landscape driven by various factors, such as Telogen effluvium hair loss and the emergence of brands like Virtue Labs with their Flourish female-focused hair loss lines. Segments like shampoo segment, hair colorant segment, and conditioner segment
are experiencing innovations tailored to address specific needs, targeting diverse demographics, including Millennials and Working-class women population. The market sees a surge in demand for Treatment oils packaged in convenient Dropper and Travel-size packaging by brands like Epres and Olaplex.
Furthermore, key trends encompass the rise of Dry shampoo, Natural oils, organic shampoos, anti-dandruff shampoos, and Herbal shampoos infused with Botanicals. With a growing Men's grooming sector, brands like Hankel and THE UNSEEN are exploring Color Alchemy. The market also responds to concerns like Dry and itchy scalp, offering solutions from Coty Inc. (Clairol), Estée Lauder (Aveda), L'Oréal (Redken and Kérastase), St Botanica, Unilever (Dove), Toppik Inc., EssyNaturals, Kiehl’s, Beiersdorf AG and Klorane. Moreover, the Anti-dandruff segment witnesses innovations with ingredients like Pyrithione zinc, Tea tree oils, and Neem. Overall, the Hair and scalp care market in the US is vibrant, catering to a wide range of consumer needs through various channels, including Hypermarkets, Supermarkets, and E-commerce channels.
|
US Hair Care Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
153 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 4.77% |
|
Market Growth 2024-2028 |
USD 3.84 billion |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
4.41 |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Amway Corp., Ceremonia, Combe Inc., Coty Inc., Grove Collaborative Inc., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Kao Corp., LOreal SA, Max Private Label, Natura and Co Holding SA, Quallis Brands Inc., Revlon Inc., SEEN, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Tropical Products, Unilever PLC, and Johnson and Johnson Services Inc. |
|
Market dynamics |
Parent market report, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Price Range
8 Market Segmentation by Product
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
