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The hair shampoo market share in APAC is expected to increase by USD 4.02 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 8.25%.
This hair shampoo market in APAC research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers hair shampoo market segmentation in APAC by distribution channel (offline and online) and type (non-medicated and medicated). The hair shampoo market in APAC report also offers information on several market vendors, including Amway Corp., Himalaya Global Holdings Ltd., Johnson and Johnson Inc., Kao Corp., LOreal SA, Patanjali Ayurved Ltd., Shiseido Co. Ltd., The Avon Co., The Procter and Gamble Co., and Unilever PLC among others.
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The innovation and portfolio extension leading to product premiumization is notably driving the hair shampoo market growth in APAC, although factors such as availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair shampoo industry in APAC. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Hair Shampoo Market Driver in APAC
One of the key factors driving growth in the hair shampoo market in APAC is the innovation and portfolio extension leading to product premiumization. With the growing competition and customer demand for innovative products, vendors have actively started focusing on bettering their R&D operations in the region. Additionally, they have been focusing on differentiating themselves from pharmaceutical companies. To that end, their investments in innovating ingredients and technologies are rising. Customers usually look for hair shampoo products that can address concerns pertaining to multiple hair-related issues in minimal time. To meet these customer needs, vendors regularly innovate their product ranges and expand their product lines. In addition, the growing purchasing power and increasing disposable incomes have helped increase customer spending on hair care products, especially on premium hair care products. Apart from these, vendors are launching new products, which will drive market growth during the forecast period.
Key Hair Shampoo Market Trend in APAC
The growing demand for natural and organic hair shampoo is a hair shampoo market trend in APAC that is expected to have a positive impact in the coming years. Awareness about hair and skin-related problems caused by synthetic hair shampoo has pushed up the demand for natural and organic hair shampoos. The regular use of synthetic hair shampoo can cause hair and skin-related issues such as skin irritation, skin allergies, nerve damages, chemical burns and blisters on the scalp, hair breakage, and some forms of cancer. Organic hair shampoo is made of natural and organic ingredients such as plant extracts, and other natural ingredients. Organic hair shampoo is free from harmful ingredients such as petrochemicals, sulfates, and ammonia. These organic hair shampoos adhere to the high standards of purity set by various governing bodies of different countries. Therefore, the growing popularity of natural and organic hair shampoos is expected to increase the demand, which will propel the growth of the hair shampoo market in APAC during the forecast period.
Key Hair Shampoo Market Challenge in APAC
The availability of counterfeit products will be a major challenge for the hair shampoo market in APAC during the forecast period. Growing market prospects for hair products such as shampoo and the surging demand for these products drive the growth of the market for counterfeit hair shampoos in APAC. Counterfeits are made from low-quality raw materials and can cause hair damage. The use of such counterfeit hair care products can damage the hair permanently. The growing penetration of e-commerce across the region is propelling the sales of counterfeit products. Customers find it challenging to distinguish genuine products from counterfeit products, as they look similar. Counterfeit products are in high demand because of their low price. The growing adoption of counterfeit products will adversely affect the sales and pricing strategies of genuine regional vendors. Advertisements and promotional campaigns by genuine vendors help attract customers and ensure their loyalty toward their brands and prevent users from shifting to counterfeit products. However, such promotional activities come at huge costs and further reduce the profit margins of vendors.
This hair shampoo market in APAC analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the hair shampoo market in APAC as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair shampoo market in APAC during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the hair shampoo market in APAC encompasses successful business strategies deployed by the key vendors. The hair shampoo market in APAC is fragmented and the vendors are deploying growth strategies such as continuous R&D and innovations to compete in the market.
Amway Corp. - Amway Corp. is a privately held company that is headquartered in the US. It is a global company that generated a revenue of $8500 million and had around 15000 employees. Its revenue from the hair shampoo market in APAC contributes to its overall revenues, along with its other offerings, but is not a key revenue stream for the company.
Amway Corp. - The company offers hair shampoo products SATINIQUE Hairfall Control Shampoo.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The hair shampoo market in APAC forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the hair shampoo market in APAC, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the personal products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 3
*Exhibit 04: Key Finding 4
*Exhibit 05: Key Finding 5
*Exhibit 06: Key Finding 6
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 07: Parent market
*Exhibit 08: Market Characteristics
**2.2 Value chain analysis
*Exhibit 09: Value Chain Analysis: Personal products
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Operations
*2.2.4 Outbound logistics
*2.2.5 Marketing and sales
*2.2.6 Support activities
*2.2.7 Innovation
***3. Market Sizing
**3.1 Market definition
*Exhibit 10: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 11: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*Exhibit 12: Global - Market size and forecast 2021 - 2026 ($ million)
*Exhibit 13: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 14: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 15: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 16: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 17: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 18: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 19: Threat of rivalry
**4.7 Market condition
*Exhibit 20: Market condition - Five forces 2021
***5. Market Segmentation by Distribution channel
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 21: Distribution channel - Market share 2021-2026 (%)
**5.2 Comparison by Distribution channel
*Exhibit 22: Comparison by Distribution channel
**5.3 Offline - Market size and forecast 2021-2026
*Exhibit 23: Offline - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: Offline - Year-over-year growth 2021-2026 (%)
**5.4 Online - Market size and forecast 2021-2026
*Exhibit 25: Online - Market size and forecast 2021-2026 ($ million)
*Exhibit 26: Online - Year-over-year growth 2021-2026 (%)
**5.5 Market opportunity by Distribution channel
*Exhibit 27: Market opportunity by Distribution channel
***6. Market Segmentation by Type
**6.1 Market segments
*The segments covered in this chapter are:
*Exhibit 28: Type - Market share 2021-2026 (%)
**6.2 Comparison by Type
*Exhibit 29: Comparison by Type
**6.3 Non-medicated - Market size and forecast 2021-2026
*Exhibit 30: Non-medicated - Market size and forecast 2021-2026 ($ million)
*Exhibit 31: Non-medicated - Year-over-year growth 2021-2026 (%)
**6.4 Medicated - Market size and forecast 2021-2026
*Exhibit 32: Medicated - Market size and forecast 2021-2026 ($ million)
*Exhibit 33: Medicated - Year-over-year growth 2021-2026 (%)
**6.5 Market opportunity by Type
*Exhibit 34: Market opportunity by Type
***7. Customer Landscape
**7.1 Overview
*Exhibit 35: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Innovation and portfolio extension leading to product premiumization
*8.1.2 Influence through social media and blogging
*8.1.3 Rise in number of fashion-conscious consumers
**8.2 Market challenges
*8.2.1 Availability of counterfeit products
*8.2.2 Rapid spread of COVID-19 resulting in the shutdown of salons and spas
*8.2.3 Regulatory compliances for product composition, labeling, and packaging
*Exhibit 36: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Growing demand for natural and organic hair shampoo
*8.3.2 Rise in online sales of hair shampoo
*8.3.3 Growing adoption of home salon services
***9. Vendor Landscape
**9.1 Overview
*Exhibit 37: Vendor landscape
**9.2 Landscape disruption
*Exhibit 38: Landscape disruption
*Exhibit 39: Industry risks
**9.3 Competitive scenario
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 40: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 41: Market positioning of vendors
**10.3 Amway Corp.
*Exhibit 42: Amway Corp. - Overview
*Exhibit 43: Amway Corp. - Business segments
*Exhibit 44: Amway Corp. - Key news
*Exhibit 45: Amway Corp. - Key offerings
*Exhibit 46: Amway Corp. - Segment focus
**10.4 Himalaya Global Holdings Ltd.
*Exhibit 47: Himalaya Global Holdings Ltd. - Overview
*Exhibit 48: Himalaya Global Holdings Ltd. - Product and service
*Exhibit 49: Himalaya Global Holdings Ltd. - Key offerings
**10.5 Johnson and Johnson Inc.
*Exhibit 50: Johnson and Johnson Inc. - Overview
*Exhibit 51: Johnson and Johnson Inc. - Business segments
*Exhibit 52: Johnson and Johnson Inc – Key news
*Exhibit 53: Johnson and Johnson Inc. - Key offerings
*Exhibit 54: Johnson and Johnson Inc. - Segment focus
**10.6 Kao Corp.
*Exhibit 55: Kao Corp. - Overview
*Exhibit 56: Kao Corp. - Business segments
*Exhibit 57: Kao Corp. - Key news
*Exhibit 58: Kao Corp. - Key offerings
*Exhibit 59: Kao Corp. - Segment focus
**10.7 LOreal SA
*Exhibit 60: LOreal SA - Overview
*Exhibit 61: LOreal SA - Business segments
*Exhibit 62: LOreal SA – Key news
*Exhibit 63: LOreal SA - Key offerings
*Exhibit 64: LOreal SA - Segment focus
**10.8 Patanjali Ayurved Ltd.
*Exhibit 65: Patanjali Ayurved Ltd. - Overview
*Exhibit 66: Patanjali Ayurved Ltd. - Product and service
*Exhibit 67: Patanjali Ayurved Ltd. - Key offerings
**10.9 Shiseido Co. Ltd.
*Exhibit 68: Shiseido Co. Ltd. - Overview
*Exhibit 69: Shiseido Co. Ltd. - Business segments
*Exhibit 70: Shiseido Co. Ltd. - Key news
*Exhibit 71: Shiseido Co. Ltd. - Key offerings
*Exhibit 72: Shiseido Co. Ltd. - Segment focus
**10.10 The Avon Co.
*Exhibit 73: The Avon Co. - Overview
*Exhibit 74: The Avon Co. - Product and service
*Exhibit 75: The Avon Co. - Key offerings
**10.11 The Procter and Gamble Co.
*Exhibit 76: The Procter and Gamble Co. - Overview
*Exhibit 77: The Procter and Gamble Co. - Business segments
*Exhibit 78: The Procter and Gamble Co. – Key news
*Exhibit 79: The Procter and Gamble Co. - Key offerings
*Exhibit 80: The Procter and Gamble Co. - Segment focus
**10.12 Unilever PLC
*Exhibit 81: Unilever PLC - Overview
*Exhibit 82: Unilever PLC - Business segments
*Exhibit 83: Unilever PLC – Key news
*Exhibit 84: Unilever PLC - Key offerings
*Exhibit 85: Unilever PLC - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 Objective
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 86: Currency conversion rates for US$
**11.3 Research Methodology
*Exhibit 87: Research Methodology
*Exhibit 88: Validation techniques employed for market sizing
*Exhibit 89: Information sources
**11.4 List of abbreviations
*Exhibit 90: List of abbreviations
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