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The hammocks market size is forecast to increase by USD 1.81 billion at a CAGR of 25.78% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. First, the rise in popularity of outdoor recreational activities has led to increased demand for hammocks as a comfortable and convenient way to relax in nature. Second, product innovation continues to play a crucial role in market expansion, with advances in utility and raw materials leading to more functional and durable hammocks. Lastly, the emergence of private-label brands has intensified competition and provided consumers with more affordable options, further fueling market growth. Overall, the hammocks market is poised for continued expansion as it caters to the growing trend of outdoor living and leisure.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market share growth by the nylon hammocks segment will be significant during the forecast period. This type of hammock is lightweight, dries easily, is convenient to set up and wrap, and offers better strength than other sling in terms of the fabric that is used. These products are easy to carry and can be folded or wrapped up and can be packed into any small space. They are also less expensive and easily available than other variants, as they can be procured for less than USD 100.
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The Nylon Hammocks was valued at USD 163.9 million in 2018. Technologically advanced nylon-based products that have automatic (self) folding and unfolding capabilities are very popular. Furthermore, they are available in the shape of tents, which are automated and can be easily set up with a push of a button, and are made of nylon as this fabric is strong enough to hold the pressure of thrust while opening the hammock. Hence, such factors drive segment growth during the forecast period.
North America is estimated to contribute 34% during the forecast period.
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Millennials have widely adopted the practice of purchasing and carrying hammocks while traveling or camping, especially, college and university goers are also using the products at their university campuses.
Nylon hammocks are lightweight and can be easily rolled into a small pouch. They are also available with additional features, including rain tarps, under slings for gear, bug nets, and small battery-operated lanterns to hang, which are within reach of the user. Thus, it makes these products the best alternatives to sleeping bags and mats that are mostly carried on camping trips. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
ATC Furniture - The company offers hammocks such as outdoor patio rattan hanging chairs and bamboo wicker hanging chaise lounges.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
ATC Furniture, Bamboo Village Co. Ltd., Best Choice Products Inc., Dalian De Sheng Camping Tourist Products Co. Ltd., Eagles Nest Outfitters Inc., Foxelli, GrandTrunk, INCA Hammock Manufacturing and Export Pvt. Ltd., Kammok, KW Hammock Co., LA SIESTA GmbH, LIAONING LUCKY JOHNNY TRADING Co. Ltd., Maurjen Pty Ltd., Outdoor Camping LLC, Pawleysislandhammocks.com LLC, Second May International, Snow Joe LLC, Vivere Ltd., Winner Outfitters, and Yukon Outfitters
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing trend of outdoor leisure and backyard relaxation. The market caters to various types of hammocks, including those made of Polypropylene, Canvas, and Parachutised Silks. These hammocks are popular among backpackers and wilderness adventurers for their lightweight and durability. Rapid urbanization and the real estate sector's focus on creating serene retreats in homes have led to an increase in demand for premium hammocks as home decors and furnishings. The market is segmented into luxury hammocks and regular hammocks based on their price points. Factors such as comfort, durability, tear resistance, breathability, and water resistance are essential considerations for consumers when purchasing hammocks. Favorable weather conditions further add to the appeal of hammocks as a sleeping option. Hammocks are popular for lounging, reading, and enjoying the outdoors. They are commonly found in patios, gardens, and backyards, providing an ideal setting for relaxation. Homeowners and patio decorators often invest in hammocks as accessories to enhance the overall ambiance of their outdoor spaces. In summary, the Hammocks Market is poised for growth due to the rising demand for outdoor leisure and relaxation, the increasing popularity of premium hammocks as home decors, and the versatility and functionality of hammocks as a comfortable and durable sleeping option. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Increasing participation in outdoor recreational activities predominantly drives the growth of the market during the forecast period. Owing to the increase in fast-paced and hectic lifestyles, growing health consciousness, and the need to engage in physical exercise and activities, consumers are opting for various ways to de-stress. This is especially popular in regions such as Europe and North America. As a result of this, consumers are willing to take up outdoor sports and adventure activities, thereby pushing up the demand for leisure activities and outdoor sports.
The global increase in urbanization has made people more inclined to spend some time in more natural surroundings. Moreover, advances in technology have encouraged vendors to introduce multipurpose and high-utility items. Hence, factors such as the rise in camping and other adventure activities will fuel sale during the forecast period.
The rising focus of vendors on comfort-enhancing products is an emerging trend in the market during the forecast period. Particularly in leisure products, comfort is a prerequisite to determine user experience. Thus, vendors focus more on enhancing the design, portability, and multi-functionality of leisure products. So, they are designed in such a way that they can meet and address multiple uses, such as for outdoor vacations and leisure activities.
Global hammock vendors introduced varied types of them, including comfortable two-person items that are suitable for couples and families. Additionally, they have also introduced a bean bag hammock. This combines the ergonomic comfort of a hammock with the plush feel of a bean bag, offering a living room atmosphere wherever it is placed. Furthermore, vendors focus on enhancing comfort in every way, starting from the stitching, material, design, quality of the fabric, and size to their portability. Hence, such trends boost the market growth of during the forecast period.
Uncertainty in the prices of raw materials challenges the growth of the market during the forecast period. The increasing prices of high-quality raw materials increase the overall manufacturing costs. This is an additional cost and is usually passed on to consumers in the form of increased prices, which can restrict the purchase volumes.
The recent hikes in commodity prices and the scarcity of raw materials have harmed the profit margins of hammock manufacturers. Hence, factors such as the prices of artificial fibers like polypropylene and polyamide have also increased. In turn, the scale and frequency of the rise in the prices of commodities pose a significant challenge for vendors in the global market.
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The market has been witnessing significant growth due to the increasing popularity of these comfortable and relaxing furniture pieces. Hammocks come in various materials such as Polypropylene, Canvas, and Parachutised Silks, catering to different consumer preferences. Rapid urbanization and the rise of the premium home decors and furnishings trend have contributed to the market's growth. Hammocks are not only used as accessories for outdoor recreation but also as a comfortable sleeping option for budget-conscious consumers. The real estate sector has also shown interest in hammocks as they add to the aesthetics of outdoor spaces. Durability, comfort, tear resistance, breathability, and water resistance are essential factors that influence consumers' purchasing decisions. The market is not limited to residential consumers alone. Electricity and internet availability have expanded the market to include camping tents, outdoor hammocks, and adventure activities such as camping, hiking, and backpacking. Lightweight and comfortable respite options have become increasingly popular for wilderness adventurers seeking a break from their rigorous activities. Favorable weather conditions and the growing outdoor leisure culture have further fueled the demand for hammocks. Rainfall and thunderstorms have led to the development of built-in mosquito nets and rain tarps. Hammocks offer a comfortable and affordable alternative to traditional sleeping options, making them a must-have for any outdoor enthusiast.
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Market Scope |
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Report Coverage |
Details |
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Page number |
175 |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 25.78% |
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Market growth 2024-2028 |
USD 1.81 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
19.03 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 34% |
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Key consumer countries |
US, UK, Germany, China, and Canada |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
ATC Furniture, Bamboo Village Co. Ltd., Best Choice Products Inc., Dalian De Sheng Camping Tourist Products Co. Ltd., Eagles Nest Outfitters Inc., Foxelli, GrandTrunk, INCA Hammock Manufacturing and Export Pvt. Ltd., Kammok, KW Hammock Co., LA SIESTA GmbH, LIAONING LUCKY JOHNNY TRADING Co. Ltd., Maurjen Pty Ltd., Outdoor Camping LLC, Pawleysislandhammocks.com LLC, Second May International, Snow Joe LLC, Vivere Ltd., Winner Outfitters, and Yukon Outfitters |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Material
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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