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The hummus market size is projected to increase by USD 2.85 billion, at a CAGR of 12.5% between 2023 and 2028. The market is experiencing significant growth, driven by the introduction of innovative packaging solutions and the expanding retail space. As a result, manufacturers introduce sauces and seasoning products that save time in the kitchen and are easy to use. These factors have increased the market's accessibility and convenience, attracting a larger consumer base. In addition, the market is witnessing significant growth due to the increasing popularity of organic and plant-based food options, particularly among millennials following vegan diets and veganism. However, the market faces challenges such as the effects of natural calamities and raw material supply shortages. Extreme weather conditions and geopolitical instability in regions where chickpeas are primarily produced can disrupt the supply chain, leading to price fluctuations and potential shortages. Despite these challenges, the market is expected to continue its growth trajectory, fueled by increasing consumer awareness of healthy food options and the versatility of hummus as a food product.
The Market shows an accelerating CAGR during the forecast period.
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Classic chickpea hummus remains a staple in Mediterranean cuisine, but innovations such as lentil, garlic, black, white bean, and even fruit-flavored hummus varieties, including blueberry, are gaining traction. Functional ingredients like herbs and spices, such as turmeric, lavender, lime, and garlic, are being added to enhance taste and immunity attributes. Shelf-life and affordability are key considerations for consumers, leading to the rise of single-serve cups and chickpea spreads. Organic hummus has gained significant popularity as a healthy snack, attracting consumers' attention with its variety of flavors, including garlic hummus, black hummus, and white bean hummus. As a plant-based dip option, it serves as a perfect vegan snack and a healthy dip or plant-based appetizer. Many people are exploring creative hummus recipes using chickpea paste, which is not only a nutritious snack but also a gluten-free option that caters to diverse dietary preferences. Environmental sustainability is also a crucial factor, with consumers showing preference for organic and locally sourced hummus. Health-beneficial attributes, including proteins, fiber, antioxidants, vitamins, and nutritional constituents, make hummus a popular healthy snack option. Tahini dip is another plant-based dip alternative, offering similar health benefits. Overall, the market is expected to grow due to consumers' increasing attention towards plant-based appetizers and convenient, healthy snack options.
Increasing preference for convenience in cooking is notably driving the market growth. Busy lifestyles and the requirement for leisure have expanded the demand for convenience food products. The number of consumers who prefer home-cooked food over dining out is on the rise and is anticipated to rise which will drive the demand for food ingredients such as the sauce.
In addition to traditional products, manufacturers are delivering suitable product packaging solutions that enable easy use and storage. Moreover, a rise in the number of single-person households and advanced social gatherings or parties are some of the other causes for the rise in the demand for sauces and other hummus-based products. Therefore, the increasing requirement for convenience in cooking will boost the growth of the global market during the forecast period.
The rising global vegan population is an emerging trend shaping the market growth. Veganism refers to the practice of refraining from animal products, especially in diet, and people who pursue veganism. The growing global vegan population is a favourable trend that will propel the growth of the global market. People are embracing a vegan diet, especially for its health advantages. Among the vegan population, the presence of natural products in humus makes it popular. For instance, vegan cheese, vegetarian burgers, and vegetarian beverages are some of the food offerings available at various eateries. Due to the rising vegan population in the US and other parts of the world, the working population that opts for a vegan diet has also expanded.
Moreover, owing to their hectic lifestyles, working individuals usually look for ready-to-eat convenience meals with high nutritional content, which, in turn, has expanded the demand for the products. This spread is very frequently used in sandwiches, burgers, rolls, and other food items for instant consumption. Around 400 million vegan consumers in the world, will also grow in the future. Such factors will positively impact the global market during the forecast period.
The effects of natural calamities are a significant challenge hindering market growth. The significant raw materials needed to produce hummus include chickpeas and garlic. The cultivation of garlic and chickpeas is affected by several external aspects, such as natural calamities and diseases in crops. In addition, natural calamities include drought, floods, storms such as cyclones and hurricanes, earthquakes, and volcanic eruptions. Floods, earthquakes, and severe weather accounted for more than 70% of the total economic losses.
Furthermore, the cultivation of garlic and other raw materials can also be influenced by different diseases in plants, which can adversely impact the production of this dip during the forecast period. Further, the rising damage to crops owing to natural calamities can harshly impact the growth of the global market. The resultant deficiency of chickpeas can inflate the costs, which can adversely influence the growth of the market during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market share growth by the sauces and dips segment will be significant during the forecast period. Generally, it is used as a dip, and the perceived health advantages of the consumption, such as a rich source of plant protein, controlling blood sugar levels, and reducing the risk of heart diseases, increase the popularity of hummus as a dip. Also, it is considered a natural product when compared with other dips available on the market owing to the several natural ingredients present, such as chickpea, garlic, lemon, and olive oil.
The sauces and dips were valued at USD 864.80 million in 2018.
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The rising demand for food products containing natural ingredients will assist in improving the sales of the dips. Hummus as a dip is popular in the US and is replacing most other popular dipping products and the introduction of new tastes will also contribute to the growth of this market. However, increasing product recalls of products in the market owing to contamination of the products can negatively influence the growth of the global market during the forecast period.
North America is estimated to contribute 29% to the growth of the global market during the forecast period
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Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America was the largest geographical segment of the global market in 2021 and will continue to remain the largest market during the forecast period as well. In North America, during the past 20 years, the demand has increased in the region, particularly in the US, and the popularity is rising among consumers based on the rising retail sales of products, which grew by about 144% in the US. The busy lifestyles of consumers encourage them to prefer such food products. The use of this paste as a spread and paste for bread and sandwiches is rising among consumers owing to the convenience offered by the product. The growing popularity among people of hummus is also expected to contribute to the growth of the market.
In addition, the US, Brazil, Canada, and Mexico are some of the major markets in the region. Nevertheless, This paste is increasingly becoming the best dipping option for consumers in the US. It is perceived to be a natural food when compared with other processed dips and sauces, thereby contributing to the market growth in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing popularity of organic and plant-based food options, particularly among millennials following vegan diets and veganism. Classic chickpea hummus remains a staple in Mediterranean cuisine, but innovations such as lentil, garlic, black, white bean, and even fruit-flavored hummus varieties, including blueberry, are gaining traction. Functional ingredients like herbs and spices, such as turmeric, lavender, lime, and garlic, are being added to enhance taste and offer immunity attributes. Single-serve cups have increased the convenience of hummus as a healthy snack, making it a popular choice for consumers.
Furthermore, the market is also witnessing a focus on environmental sustainability, with brands offering eco-friendly packaging solutions. The health-beneficial attributes of hummus, including high protein, fiber, antioxidants, vitamins, and nutritional constituents, make it a preferred choice for consumers seeking affordable, plant-based dip options. With the rising demand for healthy snacks, vegan snacks like hummus have become a favorite choice among consumers. The variety of hummus flavors available allows for creative exploration, and many are turning to unique hummus recipe to enjoy this nutritious dip in new and exciting ways. Tahini dip and chickpea spread are other plant-based alternatives gaining popularity as healthy dips and plant-based appetizers. The long shelf-life of hummus adds to its appeal as a fridge staple.
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Market Scope |
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Report Coverage |
Details |
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Page number |
173 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 12.5% |
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Market growth 2024-2028 |
USD 2.85 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.9 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 29% |
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Key countries |
US, UK, Germany, Saudi Arabia, and UAE |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bakkavor Group PLC, Boars Head Brand, Cedars Mediterranean Foods Inc., Conagra Brands Inc., Damai International, Deldiche NV, Fountain of Health, Haliburton International Foods Inc., Harvest Moon Foods, Hummus Goodness, Kasih Food Production Co., Lakeview Farms LLC, Lancaster Colony Corp., Moorish Ltd., PepsiCo Inc., Savencia SA, Strauss Group Ltd., The Huda Bar, The Kraft Heinz Co., and Wingreens Farms Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Market Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for Market forecast period |
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Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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