In-Game Advertising (IGA) Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

1 Executive Summary

• 1.1 Market overview
  • Exhibit 01: Executive Summary – Chart on Market Overview
  • Exhibit 02: Executive Summary – Data Table on Market Overview
  • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary – Chart on Market by Geography
  • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
  • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
  • Exhibit 07: Executive Summary – Chart on Incremental Growth
  • Exhibit 08: Executive Summary – Data Table on Incremental Growth
  • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
  • Exhibit 13: Market segments

• 3.3 Market size 2023

• 3.4 Market outlook: Forecast for 2023-2028
  • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global in-game advertising market 2018 - 2022
  • Exhibit 18: Historic Market Size – Data Table on global in-game advertising market 2018 - 2022 ($ billion)

• 4.2 Platform Segment Analysis 2018 - 2022
  • Exhibit 19: Historic Market Size – Platform Segment 2018 - 2022 ($ billion)

• 4.3 Type Segment Analysis 2018 - 2022
  • Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)

• 4.4 Geography Segment Analysis 2018 - 2022
  • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

• 4.5 Country Segment Analysis 2018 - 2022
  • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

• 5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

• 5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

• 5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

• 5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

• 5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

• 5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Platform

• 6.1 Market segments
  • Exhibit 30: Chart on Platform - Market share 2023-2028 (%)
  • Exhibit 31: Data Table on Platform - Market share 2023-2028 (%)

• 6.2 Comparison by Platform
  • Exhibit 32: Chart on Comparison by Platform
  • Exhibit 33: Data Table on Comparison by Platform

• 6.3 Mobile - Market size and forecast 2023-2028
  • Exhibit 34: Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 35: Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 36: Chart on Mobile - Year-over-year growth 2023-2028 (%)
  • Exhibit 37: Data Table on Mobile - Year-over-year growth 2023-2028 (%)

• 6.4 Computing - Market size and forecast 2023-2028
  • Exhibit 38: Chart on Computing - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 39: Data Table on Computing - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 40: Chart on Computing - Year-over-year growth 2023-2028 (%)
  • Exhibit 41: Data Table on Computing - Year-over-year growth 2023-2028 (%)

• 6.5 Console - Market size and forecast 2023-2028
  • Exhibit 42: Chart on Console - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 43: Data Table on Console - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 44: Chart on Console - Year-over-year growth 2023-2028 (%)
  • Exhibit 45: Data Table on Console - Year-over-year growth 2023-2028 (%)

• 6.6 Market opportunity by Platform
  • Exhibit 46: Market opportunity by Platform ($ billion)
  • Exhibit 47: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
  • Exhibit 48: Chart on Type - Market share 2023-2028 (%)
  • Exhibit 49: Data Table on Type - Market share 2023-2028 (%)

• 7.2 Comparison by Type
  • Exhibit 50: Chart on Comparison by Type
  • Exhibit 51: Data Table on Comparison by Type

• 7.3 Static ads - Market size and forecast 2023-2028
  • Exhibit 52: Chart on Static ads - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 53: Data Table on Static ads - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 54: Chart on Static ads - Year-over-year growth 2023-2028 (%)
  • Exhibit 55: Data Table on Static ads - Year-over-year growth 2023-2028 (%)

• 7.4 Dynamic ads - Market size and forecast 2023-2028
  • Exhibit 56: Chart on Dynamic ads - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 57: Data Table on Dynamic ads - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 58: Chart on Dynamic ads - Year-over-year growth 2023-2028 (%)
  • Exhibit 59: Data Table on Dynamic ads - Year-over-year growth 2023-2028 (%)

• 7.5 Advergaming - Market size and forecast 2023-2028
  • Exhibit 60: Chart on Advergaming - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 61: Data Table on Advergaming - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 62: Chart on Advergaming - Year-over-year growth 2023-2028 (%)
  • Exhibit 63: Data Table on Advergaming - Year-over-year growth 2023-2028 (%)

• 7.6 Market opportunity by Type
  • Exhibit 64: Market opportunity by Type ($ billion)
  • Exhibit 65: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Exhibit 67: Chart on Market share by geography 2023-2028 (%)
  • Exhibit 68: Data Table on Market share by geography 2023-2028 (%)

• 9.2 Geographic comparison
  • Exhibit 69: Chart on Geographic comparison
  • Exhibit 70: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2023-2028
  • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
  • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)

• 9.4 APAC - Market size and forecast 2023-2028
  • Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)

• 9.5 Europe - Market size and forecast 2023-2028
  • Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)

• 9.6 Middle East and Africa - Market size and forecast 2023-2028
  • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

• 9.7 South America - Market size and forecast 2023-2028
  • Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
  • Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)

• 9.8 US - Market size and forecast 2023-2028
  • Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
  • Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)

• 9.9 China - Market size and forecast 2023-2028
  • Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
  • Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)

• 9.10 Japan - Market size and forecast 2023-2028
  • Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)

• 9.11 Germany - Market size and forecast 2023-2028
  • Exhibit 103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 105: Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibit 106: Data Table on Germany - Year-over-year growth 2023-2028 (%)

• 9.12 UK - Market size and forecast 2023-2028
  • Exhibit 107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 109: Chart on UK - Year-over-year growth 2023-2028 (%)
  • Exhibit 110: Data Table on UK - Year-over-year growth 2023-2028 (%)

• 9.13 Market opportunity by geography
  • Exhibit 111: Market opportunity by geography ($ billion)
  • Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
  • Exhibit 113: Impact of drivers and challenges in 2023 and 2028

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
  • Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
  • Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks
  • Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
  • Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors
  • Exhibit 118: Matrix on vendor position and classification

• 12.3 AdInMo Ltd.
  • Exhibit 119: AdInMo Ltd. - Overview
  • Exhibit 120: AdInMo Ltd. - Product / Service
  • Exhibit 121: AdInMo Ltd. - Key offerings

• 12.4 Alphabet Inc.
  • Exhibit 122: Alphabet Inc. - Overview
  • Exhibit 123: Alphabet Inc. - Business segments
  • Exhibit 124: Alphabet Inc. - Key news
  • Exhibit 125: Alphabet Inc. - Key offerings
  • Exhibit 126: Alphabet Inc. - Segment focus

• 12.5 Anzu Virtual Reality Ltd.
  • Exhibit 127: Anzu Virtual Reality Ltd. - Overview
  • Exhibit 128: Anzu Virtual Reality Ltd. - Product / Service
  • Exhibit 129: Anzu Virtual Reality Ltd. - Key offerings

• 12.6 Bidstack Ltd.
  • Exhibit 130: Bidstack Ltd. - Overview
  • Exhibit 131: Bidstack Ltd. - Product / Service
  • Exhibit 132: Bidstack Ltd. - Key offerings

• 12.7 HotPlay
  • Exhibit 133: HotPlay - Overview
  • Exhibit 134: HotPlay - Product / Service
  • Exhibit 135: HotPlay - Key offerings

• 12.8 InMobi Pte. Ltd.
  • Exhibit 136: InMobi Pte. Ltd. - Overview
  • Exhibit 137: InMobi Pte. Ltd. - Product / Service
  • Exhibit 138: InMobi Pte. Ltd. - Key offerings

• 12.9 Landvault
  • Exhibit 139: Landvault - Overview
  • Exhibit 140: Landvault - Product / Service
  • Exhibit 141: Landvault - Key offerings

• 12.10 Liftoff Inc.
  • Exhibit 142: Liftoff Inc. - Overview
  • Exhibit 143: Liftoff Inc. - Product / Service
  • Exhibit 144: Liftoff Inc. - Key offerings

• 12.11 Microsoft Corp.
  • Exhibit 145: Microsoft Corp. - Overview
  • Exhibit 146: Microsoft Corp. - Business segments
  • Exhibit 147: Microsoft Corp. - Key news
  • Exhibit 148: Microsoft Corp. - Key offerings
  • Exhibit 149: Microsoft Corp. - Segment focus

• 12.12 Motive Interactive Inc.
  • Exhibit 150: Motive Interactive Inc. - Overview
  • Exhibit 151: Motive Interactive Inc. - Product / Service
  • Exhibit 152: Motive Interactive Inc. - Key offerings

• 12.13 Playwire LLC
  • Exhibit 153: Playwire LLC - Overview
  • Exhibit 154: Playwire LLC - Product / Service
  • Exhibit 155: Playwire LLC - Key offerings

• 12.14 RapidFire Inc.
  • Exhibit 156: RapidFire Inc. - Overview
  • Exhibit 157: RapidFire Inc. - Product / Service
  • Exhibit 158: RapidFire Inc. - Key offerings

• 12.15 Unity Software Inc.
  • Exhibit 159: Unity Software Inc. - Overview
  • Exhibit 160: Unity Software Inc. - Product / Service
  • Exhibit 161: Unity Software Inc. - Key offerings

• 12.16 Verizon Communications Inc.
  • Exhibit 162: Verizon Communications Inc. - Overview
  • Exhibit 163: Verizon Communications Inc. - Business segments
  • Exhibit 164: Verizon Communications Inc. - Key news
  • Exhibit 165: Verizon Communications Inc. - Key offerings
  • Exhibit 166: Verizon Communications Inc. - Segment focus

• 12.17 WPP Plc
  • Exhibit 167: WPP Plc - Overview
  • Exhibit 168: WPP Plc - Business segments
  • Exhibit 169: WPP Plc - Key offerings
  • Exhibit 170: WPP Plc - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
  • Exhibit 171: Inclusions checklist
  • Exhibit 172: Exclusions checklist

• 13.3 Currency conversion rates for US$
  • Exhibit 173: Currency conversion rates for US$

• 13.4 Research methodology
  • Exhibit 174: Research methodology
  • Exhibit 175: Validation techniques employed for market sizing
  • Exhibit 176: Information sources

• 13.5 List of abbreviations
  • Exhibit 177: List of abbreviations