How big is the In-Game Advertising (Iga) market?

The in-game advertising (iga) market size is estimated to grow at $$ 7494.8 mn in 2025-2029. <a href='https://www.technavio.com/report/in-game-advertising-market-industry-analysis'>Read More</a>

Which segment accounted for the largest In-Game Advertising (Iga) market share?

Market segmentation by platform (Mobile, Computing, and Console), type (Static ads, Dynamic ads, Advergaming, and South America), and geography (North America, APAC, Europe, Middle East .... <a href='https://www.technavio.com/report/in-game-advertising-market-industry-analysis'>Read More</a>

Who are the key players in the In-Game Advertising (Iga) market?

AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive .... <a href='https://www.technavio.com/report/in-game-advertising-market-industry-analysis'>Read More</a>

What are the factors driving the In-Game Advertising (Iga) market?

The key factors driving the in-game advertising (iga) market growth are: Increase in number of gamers and growing partnerships between advertisers and video .... <a href='https://www.technavio.com/report/in-game-advertising-market-industry-analysis'>Read More</a>

In-Game Advertising (IGA) Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, Canada, China, Japan, Germany, India, UK, South Korea, France, Italy - Size and Forecast 2025-2029

Published: Jan 2025
Pages: 199
SKU: IRTNTR43136

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In-Game Advertising Market Size 2025-2029

The in-game advertising market size is forecast to increase by USD 7.49 billion at a CAGR of 15% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. The increasing number of gamers, particularly in the US and North America, presents a vast opportunity for advertisers to reach a large and engaged audience. Furthermore, partnerships between video game companies and advertisers are on the rise, allowing for more seamless integration of ads into digital content. Advancements in technology, such as Natural Language Processing (NLP) and virtual reality, are also driving growth In the IGA market. For instance, NLP can be used to analyze player behavior and tailor ads to individual preferences, enhancing the user experience. Additionally, the use of mobile applications, laptops, tablets, and PCs for gaming continues to expand, providing more opportunities for online advertising services.
However, challenges remain, including the growing use of ad-blocking solutions and the need for effective targeting strategies to reach the right audience. As mobile gaming and esports continue to gain popularity, advertisers must adapt to these trends and find innovative ways to engage with consumers in a non-intrusive manner. Overall, the IGA market is poised for continued growth, with digital content, social media, e-commerce, and display ads playing a significant role In the future of in-game advertising.

What will be the Size of the In-Game Advertising Market During the Forecast Period?

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1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation

2.3 Factors of disruption
- Overview on factors of disruption

2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

3.2 Market characteristics
- Market characteristics analysis

3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition

4.2 Market segment analysis
- Market segments

4.3 Market size 2024

4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global In-Game Advertising (IGA) Market 2019 - 2023
- Historic Market Size - Data Table on Global In-Game Advertising (IGA) Market 2019 - 2023 ($ million)

5.2 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ million)

5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)

5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)

5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI in global in-game advertising market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029

7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029

7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029

7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029

7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029

7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029

7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Platform

8.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)

8.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform

8.3 Mobile - Market size and forecast 2024-2029
- Chart on Mobile - Market size and forecast 2024-2029 ($ million)
- Data Table on Mobile - Market size and forecast 2024-2029 ($ million)
- Chart on Mobile - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile - Year-over-year growth 2024-2029 (%)

8.4 Computing - Market size and forecast 2024-2029
- Chart on Computing - Market size and forecast 2024-2029 ($ million)
- Data Table on Computing - Market size and forecast 2024-2029 ($ million)
- Chart on Computing - Year-over-year growth 2024-2029 (%)
- Data Table on Computing - Year-over-year growth 2024-2029 (%)

8.5 Console - Market size and forecast 2024-2029
- Chart on Console - Market size and forecast 2024-2029 ($ million)
- Data Table on Console - Market size and forecast 2024-2029 ($ million)
- Chart on Console - Year-over-year growth 2024-2029 (%)
- Data Table on Console - Year-over-year growth 2024-2029 (%)

8.6 Market opportunity by Platform
- Market opportunity by Platform ($ million)
- Data Table on Market opportunity by Platform ($ million)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)

9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type

9.3 Static ads - Market size and forecast 2024-2029
- Chart on Static ads - Market size and forecast 2024-2029 ($ million)
- Data Table on Static ads - Market size and forecast 2024-2029 ($ million)
- Chart on Static ads - Year-over-year growth 2024-2029 (%)
- Data Table on Static ads - Year-over-year growth 2024-2029 (%)

9.4 Dynamic ads - Market size and forecast 2024-2029
- Chart on Dynamic ads - Market size and forecast 2024-2029 ($ million)
- Data Table on Dynamic ads - Market size and forecast 2024-2029 ($ million)
- Chart on Dynamic ads - Year-over-year growth 2024-2029 (%)
- Data Table on Dynamic ads - Year-over-year growth 2024-2029 (%)

9.5 Advergaming - Market size and forecast 2024-2029
- Chart on Advergaming - Market size and forecast 2024-2029 ($ million)
- Data Table on Advergaming - Market size and forecast 2024-2029 ($ million)
- Chart on Advergaming - Year-over-year growth 2024-2029 (%)
- Data Table on Advergaming - Year-over-year growth 2024-2029 (%)

9.6 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)

11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)

11.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)

11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)

11.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)

11.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)

11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)

11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)

11.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)

11.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)

11.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)

11.13 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)

11.14 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)

11.15 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)

11.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)

11.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)

11.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers

12.2 Market challenges

12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview

13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

13.3 Landscape disruption
- Overview on factors of disruption

13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered

14.2 Company ranking index
- Company ranking index

14.3 Market positioning of companies
- Matrix on companies position and classification

14.4 AdInMo Ltd.
- AdInMo Ltd. - Overview
- AdInMo Ltd. - Product / Service
- AdInMo Ltd. - Key offerings
- SWOT

14.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT

14.6 Anzu Virtual Reality Ltd.
- Anzu Virtual Reality Ltd. - Overview
- Anzu Virtual Reality Ltd. - Product / Service
- Anzu Virtual Reality Ltd. - Key offerings
- SWOT

14.7 Bidstack Ltd.
- Bidstack Ltd. - Overview
- Bidstack Ltd. - Product / Service
- Bidstack Ltd. - Key offerings
- SWOT

14.8 HotPlay
- HotPlay - Overview
- HotPlay - Product / Service
- HotPlay - Key offerings
- SWOT

14.9 InMobi Pte. Ltd.
- InMobi Pte. Ltd. - Overview
- InMobi Pte. Ltd. - Product / Service
- InMobi Pte. Ltd. - Key offerings
- SWOT

14.10 Landvault
- Landvault - Overview
- Landvault - Product / Service
- Landvault - Key offerings
- SWOT

14.11 Liftoff Inc.
- Liftoff Inc. - Overview
- Liftoff Inc. - Product / Service
- Liftoff Inc. - Key offerings
- SWOT

14.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT

14.13 Motive Interactive Inc.
- Motive Interactive Inc. - Overview
- Motive Interactive Inc. - Product / Service
- Motive Interactive Inc. - Key offerings
- SWOT

14.14 Playwire LLC
- Playwire LLC - Overview
- Playwire LLC - Product / Service
- Playwire LLC - Key offerings
- SWOT

14.15 RapidFire Inc.
- RapidFire Inc. - Overview
- RapidFire Inc. - Product / Service
- RapidFire Inc. - Key offerings
- SWOT

14.16 Unity Technologies Inc.
- Unity Technologies Inc. - Overview
- Unity Technologies Inc. - Product / Service
- Unity Technologies Inc. - Key news
- Unity Technologies Inc. - Key offerings
- SWOT

14.17 Verizon Communications Inc.
- Verizon Communications Inc. - Overview
- Verizon Communications Inc. - Business segments
- Verizon Communications Inc. - Key news
- Verizon Communications Inc. - Key offerings
- Verizon Communications Inc. - Segment focus
- SWOT