How big is the In-Game Advertising Market market?

The in-game advertising market market size is estimated to grow at $$ 6.07 bn in 2024-2028. <a href='https://www.technavio.com/report/in-game-advertising-market-industry-analysis'>Read More</a>

Which segment accounted for the largest In-Game Advertising Market market share?

Market segmentation by platform (Mobile, Computing, and Console), type (Static Ads, Dynamic Ads, Advergaming, and South America), and geography (North America, APAC, Europe, Middle East .... <a href='https://www.technavio.com/report/in-game-advertising-market-industry-analysis'>Read More</a>

Who are the key players in the In-Game Advertising Market market?

AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive .... <a href='https://www.technavio.com/report/in-game-advertising-market-industry-analysis'>Read More</a>

What are the factors driving the In-Game Advertising Market market?

The key factors driving the in-game advertising market market growth are: Increase in number of gamers and growing partnerships between advertisers and video .... <a href='https://www.technavio.com/report/in-game-advertising-market-industry-analysis'>Read More</a>

In-Game Advertising (IGA) Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Published: Mar 2024
Pages: 165
SKU: IRTNTR43136

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In-Game Advertising Market Size 2024-2028

The in-game advertising (IGA) market size is forecast to increase by USD 6.07 billion at a CAGR of 13.87% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing number of gamers worldwide and the expanding partnerships between advertisers and video game companies. This trend is further fueled by the incorporation of Natural Language Processing (NLP) technology in in-game advertising, enabling more targeted and personalized ads. However, the market also faces challenges, such as the growing use of advertisement blocking solutions, which limit the reach and effectiveness of in-game ads. To mitigate this, advertisers are exploring innovative strategies, including non-intrusive ad formats and reward-based advertising, to enhance user experience and maintain engagement. Overall, the market is poised for continued growth, driven by advancements in technology in the gaming industry and the evolving needs of advertisers and gamers alike.

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global in-game advertising market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global in-game advertising market 2018 - 2022 ($ billion)

4.2 Platform Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Platform Segment 2018 - 2022 ($ billion)

4.3 Type Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Platform

6.1 Market segments
- Exhibit 30: Chart on Platform - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Platform - Market share 2023-2028 (%)

6.2 Comparison by Platform
- Exhibit 32: Chart on Comparison by Platform
- Exhibit 33: Data Table on Comparison by Platform

6.3 Mobile - Market size and forecast 2023-2028
- Exhibit 34: Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Mobile - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Mobile - Year-over-year growth 2023-2028 (%)

6.4 Computing - Market size and forecast 2023-2028
- Exhibit 38: Chart on Computing - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Computing - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Computing - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Computing - Year-over-year growth 2023-2028 (%)

6.5 Console - Market size and forecast 2023-2028
- Exhibit 42: Chart on Console - Market size and forecast 2023-2028 ($ billion)
- Exhibit 43: Data Table on Console - Market size and forecast 2023-2028 ($ billion)
- Exhibit 44: Chart on Console - Year-over-year growth 2023-2028 (%)
- Exhibit 45: Data Table on Console - Year-over-year growth 2023-2028 (%)

6.6 Market opportunity by Platform
- Exhibit 46: Market opportunity by Platform ($ billion)
- Exhibit 47: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 48: Chart on Type - Market share 2023-2028 (%)
- Exhibit 49: Data Table on Type - Market share 2023-2028 (%)

7.2 Comparison by Type
- Exhibit 50: Chart on Comparison by Type
- Exhibit 51: Data Table on Comparison by Type

7.3 Static ads - Market size and forecast 2023-2028
- Exhibit 52: Chart on Static ads - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Static ads - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Static ads - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Static ads - Year-over-year growth 2023-2028 (%)

7.4 Dynamic ads - Market size and forecast 2023-2028
- Exhibit 56: Chart on Dynamic ads - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on Dynamic ads - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on Dynamic ads - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on Dynamic ads - Year-over-year growth 2023-2028 (%)

7.5 Advergaming - Market size and forecast 2023-2028
- Exhibit 60: Chart on Advergaming - Market size and forecast 2023-2028 ($ billion)
- Exhibit 61: Data Table on Advergaming - Market size and forecast 2023-2028 ($ billion)
- Exhibit 62: Chart on Advergaming - Year-over-year growth 2023-2028 (%)
- Exhibit 63: Data Table on Advergaming - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Type
- Exhibit 64: Market opportunity by Type ($ billion)
- Exhibit 65: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 67: Chart on Market share by geography 2023-2028 (%)
- Exhibit 68: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 69: Chart on Geographic comparison
- Exhibit 70: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.7 South America - Market size and forecast 2023-2028
- Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 Japan - Market size and forecast 2023-2028
- Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)

9.11 Germany - Market size and forecast 2023-2028
- Exhibit 103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.12 UK - Market size and forecast 2023-2028
- Exhibit 107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 109: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 110: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 111: Market opportunity by geography ($ billion)
- Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 113: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 115: Overview on factors of disruption

11.4 Industry risks
- Exhibit 116: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 117: Vendors covered

12.2 Market positioning of vendors
- Exhibit 118: Matrix on vendor position and classification

12.3 AdInMo Ltd.
- Exhibit 119: AdInMo Ltd. - Overview
- Exhibit 120: AdInMo Ltd. - Product / Service
- Exhibit 121: AdInMo Ltd. - Key offerings

12.4 Alphabet Inc.
- Exhibit 122: Alphabet Inc. - Overview
- Exhibit 123: Alphabet Inc. - Business segments
- Exhibit 124: Alphabet Inc. - Key news
- Exhibit 125: Alphabet Inc. - Key offerings
- Exhibit 126: Alphabet Inc. - Segment focus

12.5 Anzu Virtual Reality Ltd.
- Exhibit 127: Anzu Virtual Reality Ltd. - Overview
- Exhibit 128: Anzu Virtual Reality Ltd. - Product / Service
- Exhibit 129: Anzu Virtual Reality Ltd. - Key offerings

12.6 Bidstack Ltd.
- Exhibit 130: Bidstack Ltd. - Overview
- Exhibit 131: Bidstack Ltd. - Product / Service
- Exhibit 132: Bidstack Ltd. - Key offerings

12.7 HotPlay
- Exhibit 133: HotPlay - Overview
- Exhibit 134: HotPlay - Product / Service
- Exhibit 135: HotPlay - Key offerings

12.8 InMobi Pte. Ltd.
- Exhibit 136: InMobi Pte. Ltd. - Overview
- Exhibit 137: InMobi Pte. Ltd. - Product / Service
- Exhibit 138: InMobi Pte. Ltd. - Key offerings

12.9 Landvault
- Exhibit 139: Landvault - Overview
- Exhibit 140: Landvault - Product / Service
- Exhibit 141: Landvault - Key offerings

12.10 Liftoff Inc.
- Exhibit 142: Liftoff Inc. - Overview
- Exhibit 143: Liftoff Inc. - Product / Service
- Exhibit 144: Liftoff Inc. - Key offerings

12.11 Microsoft Corp.
- Exhibit 145: Microsoft Corp. - Overview
- Exhibit 146: Microsoft Corp. - Business segments
- Exhibit 147: Microsoft Corp. - Key news
- Exhibit 148: Microsoft Corp. - Key offerings
- Exhibit 149: Microsoft Corp. - Segment focus

12.12 Motive Interactive Inc.
- Exhibit 150: Motive Interactive Inc. - Overview
- Exhibit 151: Motive Interactive Inc. - Product / Service
- Exhibit 152: Motive Interactive Inc. - Key offerings

12.13 Playwire LLC
- Exhibit 153: Playwire LLC - Overview
- Exhibit 154: Playwire LLC - Product / Service
- Exhibit 155: Playwire LLC - Key offerings

12.14 RapidFire Inc.
- Exhibit 156: RapidFire Inc. - Overview
- Exhibit 157: RapidFire Inc. - Product / Service
- Exhibit 158: RapidFire Inc. - Key offerings

12.15 Unity Software Inc.
- Exhibit 159: Unity Software Inc. - Overview
- Exhibit 160: Unity Software Inc. - Product / Service
- Exhibit 161: Unity Software Inc. - Key offerings

12.16 Verizon Communications Inc.
- Exhibit 162: Verizon Communications Inc. - Overview
- Exhibit 163: Verizon Communications Inc. - Business segments
- Exhibit 164: Verizon Communications Inc. - Key news
- Exhibit 165: Verizon Communications Inc. - Key offerings
- Exhibit 166: Verizon Communications Inc. - Segment focus

12.17 WPP Plc
- Exhibit 167: WPP Plc - Overview
- Exhibit 168: WPP Plc - Business segments
- Exhibit 169: WPP Plc - Key offerings
- Exhibit 170: WPP Plc - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 171: Inclusions checklist
- Exhibit 172: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 173: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 174: Research methodology
- Exhibit 175: Validation techniques employed for market sizing
- Exhibit 176: Information sources