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The insect repellent market size is forecast to increase by USD 2.91 billion, at a CAGR of 6.83% between 2023 and 2028.
APAC stands out as the primary market for insect repellents, driven by the sheer population size of countries like India and China. The region benefits from high disposable income, increased awareness, improved living standards, and the affordability of repellent products, facilitating widespread adoption in households. Common household insects further contribute to the market's growth, with various forms like sprays, vaporizers, chalks, and powders gaining popularity. In India, a surge in awareness, health concerns, and rising household income have propelled insect repellents into homes. Government initiatives, such as the National Framework for Malaria Elimination, endorse repellent usage to combat insect-borne diseases. For instance, India's substantial progress in malaria reduction, as per the WHO's World Malaria Report 2020, aligns with the nation's goal of zero indigenous malaria cases by 2027. Alliance Sports Group L.P. plays a role with offerings like Skeeter Hawk mosquito repellents, featuring natural ingredients for use with wristbands and carabiners, contributing to the market's growth trajectory.
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Our researchers analyzed the market growth and forecasting data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of market growth and trends, driver and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Demand for organic insect repellent products is notably driving market growth. Plant-based or herbal insect repellents have been used traditionally as a personal protection measure against insects and mosquitoes. Most plants contain compounds that help in preventing attacks from plant-eating insects. Although the primary function of these compounds is a defense against plant-eating insects, many are also effective against mosquitoes. Knowledge of traditional repellent plants obtained through ethnobotanical studies is a valuable resource for the development of new natural products.
Furthermore, essential oils and extracts belonging to plants such as the citronella genus (Poaceae), are commonly used as ingredients of plant-based mosquito repellents. Citronella was originally extracted for use in perfumery. However, citronella is currently one of the most widely used organic ingredients in insect repellent products, used at concentrations of 5-10%. The rise in demand for organic products will propel the growth of the market during the forecast period.
Insect repellent fabrics gain the advantage over traditional DEET-containing products is an emerging trend shaping market growth. Synthetic ingredients, such as DEET (N, N-diethyl-meta-toluamide) insect repellents, have advantages, including proven efficacy in preventing mosquito bites and remaining effective for several hours. However, its oily feel, potential eye irritation, and other sensitive areas inhibit the market growth. Hence, manufacturers innovating in roll-on DEET insect repellents that are easy to apply are non-sticky and very loyal to the user base. The market is projected to reach the revenue mark of USD 9.3 billion by the end of 2031. Thus, manufacturers are seen innovating insect repellent fabric.
For instance, an Indore-based startup, Clothing Innovation in India, is being publicized for its patent-pending Armour technology that factory treats fabric to repel insects such as mosquitoes, ticks, and ants. The new emerging innovations in the fabric industry will boost insect-repellant fabric products, which, in turn, will drive the growth of the market during the forecast period.
Stringent regulations pertaining to manufacturing repellent products is a significant challenge hindering market development. According to the Convention on International Prior Informed Consent Procedure for Certain Trade Hazardous Chemicals and Pesticides in International Trade Rotterdam developed jointly by The Food and Agriculture Organization of the United Nations (FAO), World Health Organization (WHO), and United Nations Environment Programme (UNEP), insects repellents are counted as pesticides. In the US, before mosquito repellents can be marketed, most skin-applied repellents must be registered by the US Environmental Protection Agency (EPA). In the European Union (EU), mosquito repellents fall under the Biocidal Products Regulation (BPR, Regulation (EU) 528/2012).
Additionally, in India, the Central Insecticides Board (CIB) advises the Central Government and State Governments on technical matters concerning the manufacture of insecticides under the Industries (Development and Regulation) Act, 1951. Similarly, other countries across the world have their regulations pertaining to the manufacture, commercialization, and use of mosquito repellents. These regulations also include testing of products within the country before they can be commercialized. Hence, stringent government regulation will hinder the growth of market growth during the forecast period.
The market research report growth by the offline segment will be significant during the forecast period. order to reach consumers through physical retail outlets, the offline distribution channel of the market employs a multifaceted strategy. Traditional brick-and-mortar stores were crucial to the distribution of insect repellent products in 2021, which is after the pandemic period. Supermarkets, pharmacies, convenience stores, outdoor and camping stores, and department stores are examples of major retail channels.
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The offline segment was the largest and was valued at USD 4.63 billion in 2018. Furthermore, specialized shops selling goods for travel, healthcare, and outdoor activities make up a sizeable portion of offline sales. Customers can interact directly with products through the offline distribution network, testing them out or asking store employees for recommendations. Packaging, promotions, and in-store displays all have a significant impact on what customers decide to buy. The offline distribution channel is dynamic, responding to local tastes and seasonal shifts in insect activity to make insect repellent products more accessible and widely available to consumers worldwide. These factors will drive the growth of the offline segment in the market during the forecast period.
Because e-commerce platforms are widely accessible, the global market for insect repellent has seen a rise in the prominence of its online distribution channel. Due to increased internet penetration in rural areas, more customers had the convenience of buying insect repellent products in 2022 through a variety of online channels, including specialized e-commerce websites, marketplace platforms, and the online stores of manufacturers and retailers. Additionally, the ease of doorstep delivery and the capacity to reach customers in far-flung locations add to the increasing importance of the online distribution channel in the insect repellent industry. With the growing trend of digital shopping among consumers, the online distribution channel is essential in determining market accessibility and catering to the changing needs of a wide range of international clientele. These factors will propel the growth of the online segment in the market during the forecast period.
Vaporizers have gained a significant share in the market in 2023 and are further expected to retain their dominant position throughout the market. Furthermore, the integration of organic ingredients in the product will fuel the growth of the segment during the forecast period. For instance, in March 2020, Kudos Ayurveda launched its Dr Dengue, Herbal Mosquito Repellent in four variants - herbal mosquito repellent vaporizer, herbal mosquito repellent spray, herbal mosquito repellent cream, and herbal mosquito repellent incense sticks with a combination of herbal essential oils and exudates. These factors will drive the growth of the vaporizers segment in the market during the forecast period.
Sprays that repel insects are now a popular and practical way for people to shield themselves from insect bites. Active ingredients found in these sprays usually include DEET, Picaridin, IR3535 or plant-based alternatives such as Oil of Lemon Eucalyptus. While there are other effective alternatives, including Picaridin and IR3535, DEET is well-known for its wide range of effectiveness. Natural or plant-based substitutes have been developed as a result of environmental concerns. Sprays that repel insects are used all over the world, especially in areas where vector-borne diseases are common or during times of high insect activity. There are many brands on the market that compete with one another by offering different formulations and efficacy claims. Research on innovation, environmental impact, and enhancing the overall efficacy of these products is still ongoing. These factors will propel the growth of the sprays segment in the market during the forecast period.
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APAC is estimated to contribute 48% to the growth of the global market research and growth during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Furthermore, an increase in the number of repellent manufacturers in the region reflects the growth of the market. One of the largest repellent producers, China, contributes significantly to the regions leading position. While Malaysia, Taiwan, and Thailand are the emerging mosquito repellent-producing markets, Japan demonstrates constant growth in mosquito repellent production. Insect repellents in vaporizer form are the most popular products in the region because they are cost-effective and easily available across all retail channels. The production of insect repellent is high in the APAC region and these factors will accelerate the growth of the regional market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, which forecasts to enhance their presence in the market report.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Customer Landscape
The market offers a diverse range of products, including sprays, coils, mats, and creams, catering to various consumer preferences. In the U.S. insect repellent market, a significant focus lies on combatting vector-borne diseases (malaria, dengue, West Nile Virus, yellow fever, lymphatic filariasis, Japanese encephalitis, sleeping sickness, leishmaniasis, Onchocerciasis, plague). Notably, renowned publications like The New England Journal of Medicine and influential bodies such as the Intergovernmental Panel on Climate Change contribute valuable insights into insect-borne illnesses like Lyme disease and West Nile virus infection. The market experiences continuous evolution through technological advancements, with a growing emphasis on both organic insect repellents and synthetic insect repellents like DEET and Picaridin.
Further, segmentation based on insect types, specifically mosquito repellent and bugs repellent, reflects the nuanced approach to addressing diverse consumer needs. Considering the rising prevalence of mosquito-borne diseases such as malaria, dengue, Zika virus, and chikungunya, there is a heightened focus on developing innovative solutions, including on-body mosquito and tick repellents. As the insect repellent market continues to adapt to emerging challenges and consumer preferences, it remains a critical component in safeguarding public health on a global scale.
The market analysis and report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Insect Repellent Market Scope |
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Report Coverage |
Details |
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Page number |
168 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.83% |
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Market Growth 2024-2028 |
USD 2.91 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.29 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 48% |
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Key countries |
US, China, India, Japan, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Alliance Sports Group L.P., Armatron Co., Aspectek, BRILLON CONSUMER PRODUCTS PRIVATE LIMITED, Dabur India Ltd., Eco Lips Inc. , FUTURA DIRECT LTD, GreenYellow Electric Technology Co. Ltd., Helen of Troy Ltd., JT Eaton and Co. Inc., Koolatron, Kudos Ayurveda, Livin Well, Pure Energy Apothecary, Reckitt Benckiser Group Plc, Rentokil Initial Plc, Rollins Inc., S.C. Johnson and Son Inc., SereneLife Home LLC, Spectrum Brands Holdings Inc., Thermacell Repellents Inc., Trademark Global LLC, and Woodstream Corp. |
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Market dynamics |
Parent market trends and analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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