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To calculate the market size, the report considers the revenue generated from enterprise IM and Consumer IM. The global Instant messaging market at enterprise level was valued at $6.42 billion in 2014. The consumer IM market is expected to grow at a faster rate and it is likely to reach close to $ 12 billion by 2019.
The Global consumer IM market acquires a major portion of the revenue from business models like advertisements, games, and sticker downloads. A negligible revenue would be obtained from subscriptions alone. Hence IM providers are still routing the way to increase their customer count to billions which helps them to monetize through the service offerings.
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