Intimate Wear Market in China 2017-2021

Overview of the intimate wear market in China

Market research analysts at Technavio predict that the intimate wear market in China will grow steadily during the next four years at a CAGR of around 15% by 2021. This market research analysis identifies the rise in expenditure for trendy innerwear is one of the primary growth factors for this market. Numerous vendors in China are coming up with intimate wears as per customer demands where the improved standard of living has made the intimate wear no longer limited to simple designs. The trend of matching everyday clothing with fashionable lingerie is fast gaining popularity and the intimate wear market has reached its matured stage with women willing to spend on luxury innerwear. Moreover, women now have realized the importance of intimate wear and are ready to spend more by purchasing premium innerwear that offer improved comfort and designs.

The increasing number of e-commerce sites is one of the latest trends that will gain traction in the intimate wear market in China. Driven by the large penetration of the Internet and mobile users, the online lingerie market brands such as Victoria's Secret and Calvin Klein contribute to a significant part of the market revenue. Benefits such as online measurements for the right size of bra and the provision of questionnaire for measurement purposes for customers have made online shopping a preferable choice. Moreover, online shopping also offers improved delivery options, provides assistance videos and articles, followed by excellent customer care services such as click and chat or assistance on call, which increases the number of users, in turn, driving market growth.

Competitive landscape and key vendors