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The Japan sex toys market size is forecast to increase by USD 1.18 billion at a CAGR of 11.8% between 2023 and 2028. The market is experiencing significant growth due to several driving factors. One of the primary factors is the increasing cases of erectile dysfunction (ED) in Japan, leading to the adoption of sex toys as an alternative solution. Another factor is the rising exposure to sex toys through various media platforms and cultural shifts, making them more socially acceptable. The market caters to various needs, including luxury adult toys, Bluetooth vibrators, adult vibrators, romantic devices, and automated toys, offering enhanced sexual experiences and intimacy. Sexual wellness products provide medical benefits for individuals dealing with menopausal symptoms, neurological conditions, lack of arousal, and sexual challenges such as premature ejaculation. However, the market also faces challenges, including the potential risks associated with the use of sex toys, such as infections and injuries, which require strict regulations and safety measures. Additionally, the stigma surrounding the use of sex toys continues to persist in some cultures, limiting market growth in those regions. Despite these challenges, the market is expected to continue its growth trajectory, driven by increasing awareness, technological advancements, and changing societal norms.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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