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The kimchi market size is expected to increase by USD 1.14 billion at a CAGR of 4.96% between 2023 and 2028. The market's growth is fueled by several key factors, including the introduction of innovative products, the recognized health benefits of kimchi due to its rich probiotic content, and various initiatives aimed at boosting the kimchi industry. Kimchi is celebrated not only for its unique and flavorful taste but also as a functional food offering potential health benefits such as enhanced gut health and immune support. Rising consumer awareness about these advantages, combined with increased industry investments in research and development, significantly drives market expansion. As the understanding of kimchi's benefits continues to spread, and new products enter the market, the industry's growth trajectory is further accelerated by these supportive efforts and growing consumer interest.
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The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels include physical stores such as supermarkets, hypermarkets, convenience stores, and specialty stores. Through these channels, customers can actually inspect and purchase kimchi products.
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The offline segment was the largest and was valued at USD 3.20 billion in 2018. Due to the perishability of the product and consumer preference to check the product before purchase, offline channels are still the dominant distribution channel for kimchi. Overall, the offline sales channel remains the main distribution channel for kimchi products, which is expected to drive the growth of the segment during the forecast period.
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APAC is estimated to contribute 81% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional market trends and analysis and drivers that shape the market during the forecast period. The APAC region has become an important market for kimchi due to its cultural ties to South Korea and the growing popularity of kimchi as a healthy and delicious food. South Korea is the world's largest producer and exporter of kimchi, as well as a major consumer of kimchi. There is also a strong demand for kimchi in other countries in the APAC region, such as Japan, China, and Taiwan, and major suppliers of kimchi in the region include CJ CheilJedang, Daesang, and Dongwon F&B. Overall, the APAC region's kimchi market is expected to continue growing during the forecast period, owing to factors such as increasing demand for healthy and natural foods and the increasing popularity of Korean cuisine.
The market offers a plethora of options, from kimchi soup to kimchi fried rice and kimchi stew, satisfying a range of palates. Consumer evaluation places products in various quadrants, reflecting success levels and product satisfaction. This market's competitive nature is evident, with a broad customer base driving demand. Despite fragmentation dominance, traditional varieties like Baechu kimchi and innovative options thrive. Kimchi's integration into global cuisines, such as Mexicans, highlights its versatility. With its rich dietary fiber and probiotics, kimchi aligns with health trends, offering benefits like improved gut health. As a staple in Korean cuisine, kimchi continues to evolve, appealing to a diverse consumer base.
Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increased product launches due to the rising popularity of Korean cuisine are notably driving market growth. Companies operating in the global kimchi market are focusing on expanding their product lines by launching new variants of kimchi. By doing so, they are also trying to increase market share and achieve a competitive advantage in the market. Some companies are also trying to produce new variants of kimchi with added ingredients to provide health benefits to consumers.
For instance, in February 2021, Pulmuone launched its 100% plant-based kimchi under its brand, Nasoya, which is cholesterol-free, vegan, and does not contain any artificial flavors and food preservatives. The product is available in mild and spicy flavors and can be used in recipes such as hot dogs, pizzas, salads, sandwiches, and salads. Therefore, the increasing availability of new variants of kimchi will encourage customers to buy them and drive the growth momentum of the market during the forecast period.
Expansion of retail channels is the key trend in the market. Kimchi, the traditional Korean fermented dish, experiences significant market growth through various retail channels. Product satisfaction is a key factor in the evaluation of success levels within this sector. The market for kimchi can be segmented into quadrants based on customer base and competitive nature. Fragmentation dominance and amalgamation traits characterize this sector, with a diverse clientele drawn from both urban and rural areas. Kimchi's market presence extends beyond traditional Korean markets, with representation in sectors such as food services and international trade. Gochugaru, Korean chilli powder, spring onions, ginger, and Jeotgal are essential ingredients in the production of kimchi, which is used in various forms like soups, stews, porridge, rice cakes, and kimchi soup, kimchi fried rice, kimchi stew, and kimchi pancake.
The market for kimchi is also influenced by its nutritional benefits, including high vitamin and mineral content, antioxidant properties, and positive impact on digestive health and cardiovascular diseases. The competitive nature of the kimchi market is evident in its trade surplus, with exports to countries like Japan, where it is used in Japanese sushi and pickles, contributing significantly to its growth. Untapped opportunities exist in expanding the market to new geographic areas and demographics, particularly in regions like Qingdao and Shandong province in China. Customized solutions and syndicate reports offer valuable insights for businesses looking to capitalize on these opportunities. Thus, such trends will shape the growth of the market during the forecast period.
Product recalls due to non-compliance with regulatory guidelines may impede the growth of the market during the forecast period. Kimchi manufacturers around the world source ingredients such as cabbage, radishes, onions, chili peppers, garlic, and ginger from third-party suppliers. Improper handling of these raw materials can adversely affect the quality of kimchi. Food regulators and compliance agencies can shut down stores or withdraw kimchi products from the market if they pose a risk to consumer welfare or fail to comply with regulatory guidelines.
Further, product recalls can damage a company's brand reputation with consumers. Containing allergens or ingredients outside the regulatory jurisdiction is one of the reasons for the recall. For example, in July 2021, the Food and Drug Administration (FDA) announced a recall of cabbage kimchi due to possible Listeria contamination. Therefore, the possible occurrence of product recalls worldwide for any reason may deter consumers from purchasing the products, which may hinder the market growth and trends during the forecast period.
The kimchi market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the kimchi market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Chois Kimchi LLC: The company offers kimchi solutions such as canned kimchi tuna, kimchi ramyun noodle soup, and oolongmen kimchi cup.
The kimchi market research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market embodies a fusion of flavors and amalgamation traits, representing a diverse culinary landscape. With sectorial representation spanning soups, stews, and rice cakes, Kimchi offers a plethora of options for consumers. Development impetus in the form of innovative recipes and product variations drives market growth, while untapped opportunities in global cuisines, like Japanese sushi, minerals, showcase kimchi's potential. Its clientele ranges from traditional Korean cuisine enthusiasts to adventurous foodies seeking brainy insights into its health benefits.
Data analytics and syndicate reports provide customized solutions for market players, enabling them to capitalize on trends and consumer preferences. Gochugaru, Korean chilli powder, porridge kimchi pancake and spring onions enhance kimchi's flavor profile, while jeotgal and other fermented seafood contributes to its unique taste. Rich in spices and antioxidant content, kimchi promotes digestive health and helps prevent cardiovascular diseases. Originating from Qingdao, Shandong province, kimchi's global presence reflects a trade surplus and a growing appreciation for its minerals-rich, flavorful offerings.
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Market Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.96% |
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Market Growth 2024-2028 |
USD 1.14 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.64 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 81% |
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Key countries |
South Korea, Japan, China, US, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bombucha, Chois Kimchi LLC, CJ CheilJedang Corp., Cosmos Food Co. Inc., Daesang Corp., Dongwon Group, Eden Foods Inc., Gold Mine Natural Food Co., Kehoes Kitchen Pty Ltd., Kimchi Club Pty Ltd., Kings Asian Gourmet, Lucky Foods, MILKimchi Inc., Pulmuone Foods USA, Real Pickles, Sinto Gourmet LLC, Sunjas Oriental Foods Inc., T BROTHERS FOOD and TRADING LTD., Tazaki Foods Ltd., and VOLCANO KIMCHI |
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Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this kimchi market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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