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The lingerie market size is forecast to increase by USD 18 billion at a CAGR of 4.2% between 2023 and 2028. The market is experiencing significant growth, driven by increasing consumer spending power and shifting preferences towards daily wear, sportswear, bridal wear, and natural beauty. Flexible fabrics, lace, cotton, and nylon are popular choices for lingerie due to their comfort and style. Mass customization and personalization are key market trends, as consumers seek unique and well-fitting lingerie. The organized retail sector is expanding, offering consumers a wider range of options and better shopping experiences. However, the availability of counterfeit products poses a challenge to market growth. To stay competitive, lingerie brands must focus on product quality, innovation, and customer satisfaction.
The market, a significant segment of the fashion industry, continues to evolve with changing consumer preferences and trends. Innerwear, also known as intimate wear or lingerie, includes daily wear, sportswear, bridal wear, and various other types of lingerie. Consumer spending power plays a crucial role in the growth of the innerwear market. With an increasing focus on comfort, style, and affordability, consumers are investing more in their innerwear collections. Daily wear lingerie, including briefs, camisoles, and t-shirts, remains a staple for most consumers. Sportswear and athleisure have gained significant traction in recent years. Consumers are increasingly seeking functional and comfortable innerwear for their active lifestyles. Sports bra collections, in particular, have seen an increase in demand due to their supportive and stylish designs. Natural beauty and eco-consciousness are also influencing consumer choices. Innerwear made from flexible fabrics such as cotton, nylon, silk, and sheer materials are popular. Luxurious materials like lace and embroidery add a touch of elegance and sophistication to lingerie. Commercial advertisements and social media have become essential marketing tools for innerwear brands.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. Lingerie specialty stores are retail businesses that exclusively focus on selling lingerie and related products. These stores offer a wide selection and enhanced visibility, making them the preferred choice for many prominent players in the global market.
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The offline segment was the largest segment and valued at USD 60.90 billion in 2018. For manufacturers, specialty stores represent a valuable retail channel. They allocate budgets for marketing, advertising, and promotional activities to increase product and brand visibility among consumers. The global market encompasses various product categories, including daily wear, sportswear, bridal wear, and natural beauty. Flexible fabrics, lace, cotton, and nylon are popular materials used in lingerie production. Consumers' increasing spending power and the growing trend towards natural beauty have fueled the demand for lingerie made from organic and sustainable materials. Hence, such factors are fuelling the growth of this segment during the forecast period.
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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market, also known as the Innerwear market, has experienced significant growth in recent years, particularly in the Asia-Pacific (APAC) region. Factors such as rising disposable income, Westernization of buying habits, and changing lifestyles have driven this growth. Countries like China and Japan have become popular markets for international companies selling lingerie and compression wear. To cater to price-conscious consumers, some companies have introduced affordable brands.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Mass customization and personalization of lingerie is notably driving market growth. The market is witnessing a notable transformation, with a growing emphasis on stretchable, stylish, and customizable options. This trend is being fueled by the increasing popularity of athleisure wear and the demand for sports bras that offer both comfort and support.
Brands are responding to this trend by expanding their stretchable and sports bra collections, catering to women's desire for personalized and functional lingerie. Online retailers are leading the charge in this area, offering innovative online bra-fitting services and in-store fitting options to ensure a perfect fit. Thus, such factors are driving the growth of the market during the forecast period.
Growing organized retail is the key trend in the market. The market is witnessing substantial growth, with an increasing number of consumers preferring to purchase sustainable and comfortable fashionable apparel from organized retailers. These retailers, including supermarkets, hypermarkets, and specialty stores, play a significant role in the industry. companies heavily rely on these retailers to secure prime shelf space and expand their market reach.
Organized retailers offer consumers the convenience of shopping in a centralized location and competitive pricing. Furthermore, they stock a diverse range of brands, providing customers with various options. According to recent studies, a considerable portion of global consumers prefer shopping for lingerie in organized retail stores, making them an essential partner for companies. Incorporating creative marketing strategies and offering fashion accessories as add-ons are effective retail strategies to attract and retain customers in the competitive market. Thus, such trends will shape the growth of the market during the forecast period.
Availability of counterfeit products is the major challenge that affects the growth of the market. The global market experiences fragmentation due to the prevalence of counterfeit sleepwear and loungewear products. These imitations negatively impact the competitive landscape, resulting in inconsistent pricing and market share losses for authentic brands. Counterfeiters often sell their inferior-quality innerwear at lower prices, making them an attractive option for budget-conscious consumers.
These materials offer the added benefits of anti-bacterial and anti-microbial properties, ensuring better hygiene and comfort. As the trend towards green ideology continues, flexible fabric innerwear products are also gaining popularity for their durability and breathability. To cater to this evolving market, industry leaders are focusing on innovation, quality, and ethical manufacturing practices to differentiate themselves and maintain market share. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Groupe Chantelle: The company offers a wide range of lingerie which are made of decorative fabrics such as silk, satin, Lycra, charmeuse, chiffon, and lace.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is a thriving industry that caters to women's daily wear needs, encompassing various categories such as sportswear, bridal wear, and natural beauty. Consumers are increasingly seeking out lingerie made from flexible fabrics like nylon, cotton, silk, and sheer materials, as well as luxurious materials such as lace and embroidery. One-piece apparel and seamless intimate apparel are popular choices, with a focus on comfort and style. Body positivity and inclusivity are key trends driving the market, with brands offering a range of sizes and styles to cater to diverse body types. Premium brands continue to dominate the market, with aggressive marketing strategies including commercial advertisements and social media campaigns. The market offers a wide range of innerwear products, including briefs, shapewear, compression wear, and sleepwear. Sustainable lingerie made from organic cotton, bamboo fiber, and other eco-friendly materials is gaining popularity due to the growing green ideology. Fashionable apparel and creative marketing strategies are essential for retailers, with online shopping and e-commerce platforms becoming increasingly popular. Consumers can now avail of online bra-fitting services and in-store fitting services to ensure a perfect fit.
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Market Scope |
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Report Coverage |
Details |
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Page number |
130 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.2% |
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Market growth 2024-2028 |
USD 18 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.0 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 41% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Anita Dr. Helbig GmbH, Fashion Nova LLC, Groupe Chantelle, Hennes and Mauritz AB, Hanesbrands Inc., Hop Lun (Hong Kong) Ltd., Hunkemoller B.V., Jockey International Inc., GLOBAL INTIMATES LLC, Marks and Spencer Group plc, MAS Holdings Pvt. Ltd., Zivame Platform, PVH Corp., Sockkobe Co. Ltd., Triumph Intertrade AG, UNIQLO India Pvt. Ltd., Victorias Secret and Co., and Wacoal Holdings Corp. |
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Market dynamics |
Parent market analysis, market report, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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