Location-based Search and Advertising Market in the US 2016-2020

Market outlook of the location-based search and advertising market in the US

Technavio’s market research analyst predicts the location-based search and advertising market in the US to grow at a CAGR of more than 38% during the forecast period. Location-based search and advertising is an emerging trend, and it is expected to grow remarkably during the forecast period because it offers cost-effective communication that helps SMEs achieve their business goals.

The rapid deployment of beacons is one major factor, which is anticipated to drive market growth during the forecast period. Beacon triggered marketing is an accurate model of proximity marketing, which works by utilizing Bluetooth signal from a beacon located with the store. Thus, the adoption rate of beacons is on the rise due to their easy deployment and inexpensive features. For instance, the typical beacon’s cost would range from $30 - $40 and the only other cost that incurs would be the time and resources required to create the content.

Segmentation by technology and analysis of the location-based search and advertising market in the US

• Push advertising
• Pull advertising