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The lunch bags market size is forecast to increase by USD 1.91 billion at a CAGR of 11.64% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends. Firstly, there is an increasing awareness of the importance of maintaining a healthy lifestyle, leading to a rise in demand for lunch bags that can accommodate healthy food options, such as salads and sandwiches, rather than junk food. Secondly, the number of health issues associated with convenience foods is on the rise, making consumers more conscious of what they eat and how it is packed. Additionally, the rise in disposable income and changing lifestyles have led to a shift towards convenient and portable food solutions, including lunch bags.
Furthermore, tourists and professionals alike are seeking attractive designs and durable food containers, such as those offered by brands, to make their meals more enjoyable and convenient. Minimum wages and social security concerns are also driving the growth of the informal sector, where lunch bags are increasingly being used as a cost-effective alternative to traditional lunch boxes.
The market is witnessing significant growth due to the increasing consumer awareness towards health and personal well-being. Reusable lunch bags made of cloth, metal, and plastic are gaining popularity as they offer health benefits, such as preserving the freshness and nutrients of food items. Consumers are shifting from disposable lunch bags towards reusable ones to reduce their carbon footprint and save money. Technology plays a crucial role in the market, with advancements leading to temperature-controlled bags that maintain the ideal temperature for various food items. The market caters to diverse consumer segments, including kids, hospital patients, students, construction workers, and office employees.
Furthermore, healthier food choices, home-cooked meals, and personal health goals are driving the demand for lunch bags. Grocery e-commerce platforms and school cafeterias are also contributing to the market's growth. However, the risk of allergic reactions to certain materials in lunch bags is a concern for some consumers. The market serves various industries, including workplaces, schools, and colleges. The market's future growth is expected to be influenced by evolving consumer preferences, technological advancements, and the increasing popularity of home-cooked meals.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. The global lunch bags market encompasses both reusable and disposable options, catering to the needs of kids and adults alike. Traditional sales channels include specialty stores, such as personal accessories shops, bag stores, and baby product retailers, as well as hypermarkets, supermarkets, convenience stores, and clubhouse stores. Notable brands in this sector include DELSEY and Newell Brands. In the US, Walmart Inc. Is a significant player in the offline distribution market. However, the revenue from offline sales has been decreasing due to the growing trend towards grocery e-commerce. To boost sales through offline channels, companies are expanding their store presence in local and regional markets.
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The offline segment accounted for USD 1.58 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The global market witnessed significant growth in 2023, with APAC being the largest segment. This region's market is projected to expand at a rapid pace during the forecast period, surpassing all others. Key contributors to this growth include countries like China, India, and Japan. Factors such as a growing young population, increasing disposable income, and heightened health consciousness are driving demand for both reusable and disposable lunch bags among adults and kids. APAC's vast population density and the region's status as home to the world's fastest-growing economies make it an attractive market for lunch bags. These affordable options cater to the mass consumer base in this region.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing awareness of healthy lifestyle is the key driver of the market. In today's fast-paced world, individuals with demanding work schedules frequently seek out convenient and effortless meal solutions. This trend drives the global demand for convenience food products, including lunch bags. Consumers are increasingly opting for home-cooked meals due to the rising cost of restaurant meals and the convenience of grocery e-commerce.
Furthermore, health-conscious consumers prioritize home-cooked food for its nutritional value, freshness, and hygiene. Lunch bags, available in various materials such as metal, plastic, and cloth, cater to this preference. Technology continues to influence the market with innovations like insulated bags and containers to maintain food temperature and freshness. These factors collectively contribute to the growth of the lunch bag market.
Rising number of health effects from convenience foods is the upcoming trend in the market. The growing awareness of the health risks associated with consuming convenience foods, such as canned meals and ready-to-eat items, which are often high in sugar, fat, and empty calories, is driving the demand for healthier alternatives like lunch bags. These bags come in various materials, including metal, plastic, and cloth, catering to diverse consumer preferences.
Furthermore, the use of technology in designing lunch boxes and containers has further enhanced their functionality and convenience. Consumers are increasingly seeking containers that can preserve the temperature and freshness of their meals, ensuring a nutritious and balanced diet. Moreover, the convenience of carrying homemade meals in lunch bags eliminates the need for buying processed foods, thereby contributing to better health outcomes. The shift towards healthier eating habits is a significant trend that is expected to fuel the growth of the market.
Rise in disposable income and change in lifestyle is a key challenge affecting the market growth. The global market for lunch bags has experienced significant growth due to rising disposable income levels. According to recent data from the Bureau of Economic Analysis, disposable personal income (DPI) in the US increased by 0.5% or USD 89.7 billion in March 2022. This trend is not unique to the US, as household disposable income has been on the rise in developed and developing countries since 2021, according to the Organization for Economic Co-operation and Development (OECD). Factors such as increased dual household income, per capita income, and employment rates have contributed to this growth. As a result, consumers have greater spending power and are more likely to invest in high-quality lunch bags, whether they are made of metal, plastic, or cloth.
Moreover, the integration of technology into lunch bags, such as insulation and compartments, has also influenced consumer preferences. The health benefits associated with using lunch bags instead of disposable containers further add to their appeal.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ASON BAGS - The company offers lunch bags that includes backpack, tote, waistpack & crossbody, duffel, drawstring, cooler and shopper.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a wide range of containers designed to transport food, including reusable lunch bags and disposable lunch bags. These bags come in various materials such as cloth, plastic, metal (steel or aluminum), and insulated types. Consumer preferences for lunch bags are influenced by several factors, including health benefits, temperature retention, and personal style. Healthier food choices have led to an increased demand for insulated lunch boxes, which help maintain the temperature and freshness of food items, preserving nutrients and ensuring optimal taste. Reusable lunch bags are popular among adults and kids, as they offer a more sustainable alternative to disposable bags.
Moreover, grocery e-commerce and online shopping have also influenced the market, making it easier for consumers to purchase lunch bags and food containers from the comfort of their homes. Young people, students, and workers are key consumers of lunch bags, using them for home-cooked meals, workplaces, schools, and outdoor activities like camping, picnics, and fishing. The market for lunch bags also caters to specific needs, such as allergy-friendly options and bags for hospital patients. Substitute products, such as plastic containers, electric tiffin boxes, and hydro flasks, are also gaining popularity due to their unique features and attractive designs. Informal sector workers, tourists, and motorcycle or cycling enthusiasts also use lunch bags for their convenience and cost-effectiveness, making it an essential item for various demographics. The market for lunch bags continues to evolve, catering to diverse consumer needs and preferences.
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Market Scope |
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Report Coverage |
Details |
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Page number |
140 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.64% |
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Market growth 2024-2028 |
USD 1.91 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.12 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 42% |
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Key countries |
US, China, Japan, India, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ASON BAGS, Bentgo, Callaway Golf Co., Carters Inc., DELSEY, Fit and Fresh Inc., JuJuBe, Kirkbi A/S, Kohls Inc, Kuber Mart Industries Pvt. Ltd., Lifetime Brands Inc., Newell Brands Inc., Nordic By Nature, PackIt, LLC, Pinnium Brands Pvt. Ltd, Raveena Bags, SANRIO CO., LTD, Thermos LLC, VF Corp., and Wildkin |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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