Enjoy complimentary customisation on priority with our Enterprise License!
The luxury perfume market size is projected to reach a value of USD 5.59 billion, at a CAGR of 6.71% between 2023 and 2028. The market experiences heightened demand among millennials, driven by a desire for personal grooming and influenced by celebrity endorsements on social media platforms. However, premium perfume brands encounter challenges from affordable alternatives and counterfeit products in the market. Furthermore, there is a shifting consumer preference towards practical options such as body sprays and deodorants. To remain competitive, brands must prioritize innovation to preserve the exclusivity and quality of fragrances and perfumes while adapting to evolving consumer tastes. In this dynamic landscape, maintaining brand relevance through strategic marketing initiatives and product diversification is crucial for sustained growth and market leadership.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.