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The Magazine Publishing market size is forecast to increase by USD 3.54 billion at a CAGR of 0.65% between 2022 and 2027.
The growth of the market depends on several factors, notably the escalating usage of smartphones and tablets, the accessibility of a diverse array of magazines, and the enduring public influence of printed magazines. These elements are integral to the dynamic interplay within the digital and print industry, shaping prevailing trends and influencing revenue streams. Circulation metrics, advertising strategies, and readership engagement are crucial indicators of market health, while subscription models and efficient distribution channels cater to the evolving needs of the audience. Amidst intense competition, both content quality and compelling editorial choices play pivotal roles in attracting and retaining readership.
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Technavio has segmented the market into Type (print, digital), Application (offline, Online), and Geography (North America, Europe, Asia, and Rest of World (ROW). The report provides market size, historical data spanning from 2017 to 2021, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
The report includes detail coverage of segmentation by Global, region and country; estimates and forecast (USD Billion) from (2013 to 2027) and historical data from ( 2017 to 2022).
Market Segmentation |
Global, Region and Country Segment Analysis |
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Market segments are provided for following regions and countries.
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The market share growth by the print segment will be significant during the forecast period. This segment of the market is declining as there is an increase in the number of magazine publishers shifting from print to digital magazine publishing. Various startups are entering the market for digital publishing with innovative magazines. Moreover, print magazines require a wide network of distribution channels to ensure that readers are provided with magazines on time. Print journals are published periodically (weekly, monthly, or quarterly), and readers need timely access to magazines to stay updated. Thus, the timely delivery of magazines becomes highly relevant in this segment.
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Managing the supply chain is difficult for print publishers magazine, which can increase their operational costs. Furthermore, due to the decreasing circulation of magazines, it becomes difficult for magazine publishers to stay profitable, which results in closing their operations. Thus, the declining demand for print journals and the subsequent shutting down of print magazine publications are likely to limit the growth of the global market during the forecast period.
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Europe is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in Europe is expected to grow during the forecast period as enterprises are launching new magazines in this region for marketing purposes. One of the effective ways to market products or services. This encourages various enterprises to venture into this market by launching their own magazines, which are specifically designed for marketing purposes. For instance, in October 2021, Readly International AB, the European category leader in digital magazine subscriptions, entered into an agreement to acquire 97.3% of the issued shares in Toutabo SA, a subscription provider in France and the owner of the digital subscription provider ePresse. The fund will be primarily used to fuel its expansion in the European market. These factors are expected to drive the growth of the market in Europe during the forecast period.
In the realm of media publishing, industries encompass a diverse range including newspapers, books, and magazines. The market thrives amidst competition, supported by traditional printing practices and online platforms. Magazine publishing business and journals dissemination contribute to the vitality of magazine media. While book publishing remains a cornerstone, newspapers continue to shape public discourse. Publishers in these sectors navigate market dynamics, leveraging media marketing strategies to reach wider audiences. The synergy between magazine publishing, book publishing business, and newspaper publishing underscores the interconnectedness of media publications in today's market landscape. dditionally, book publishers and newspaper publishers also navigate this shift, adjusting their strategies to meet the changing preferences of their respective audiences in the digital age. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing penetration of smartphones and tablets emerges as a primary driver fueling magazine market's growth. These devices, highly sought-after for accessing digital magazines, stand as major factors propelling market expansion. The availability of high-speed Internet connectivity escalates streaming and downloading activities. Additionally, the surge in global smartphone and tablet users fuels demand for mobile applications, prompting magazines publishers market to innovate in consumer engagement. Partnerships with consumer marketing teams, such as at Conde Nast London Headquarters, result in the launch of applications tailored for a mobile-first experience, complementing traditional printed magazines. As smartphone and tablet usage continues to rise, the proliferation of magazine applications is anticipated, bolstering the global market throughout the forecast period.
The adoption of magazines as a focused advertising platform is the primary trend for the book market growth. There are various regional and national magazines across the globe. They usually content-specific publications that focus on particular genres, such as science, food, automobile, fashion, and economics. Hence, advertisement service providers can categorize their advertisements based on the focus industry. For instance, in a food magazine, the advertisement for recipes and restaurants will be more relevant as compared to the advertisement for a motorcycle. Thus, advertising can target readers based on their profession, common interests, region, and more.
With the growing prominence of digital advertising, advertisers are using native advertising in digital magazines. Native advertisements match the function, look, and feel of the media format in which they appear. These types of advertisements are often found in the recommended content section on the web page of a digital magazine. One of the primary benefits of such advertisements is that they do not really look like advertisements. Instead, they look like a part of the editorial flow of the page. Moreover, native advertising increases the likelihood of advertisements being noticed. Thus, it enables a better advertising platform for advertisement service providers, thus, the demand is expected to rise during the forecast period.
The increasing competition among magazine publishers is one of the factors hindering the market growth. Magazine publishers in the market are witnessing a decline in their profit margins due to the increasing competition in the market. Some of the major magazine publishers in the market have a substantial market share. The availability of magazine content from local players has also led to price wars among magazine publishers in the market, resulting in the reduction of their prices. The increasing competition in the market can also lead to low-quality content being introduced into the market, which can further limit the growth of the market.
Most of the magazine publishers are located in North America due to the availability of highly qualified professionals to develop high-quality content for different types of readers. As a result, the market is being controlled by a small group of magazine publishers, which is leading to high competition among magazine publishers and subsequent price wars. The revenues generated by magazine publishers are declining, which is affecting the demand for premium magazines publishing. Thus, the intense competition among magazine publishers and the declining prices of magazines are likely to hinder the growth of the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bertelsmann - The company offers through magazine printers Mohn Media, Prinovis and Vogel Druck.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
In today's rapidly evolving media landscape, both digital and print industries are driving significant trends and revenue streams. The circulation and advertising sectors play pivotal roles in gauging readership and attracting audiences. With the rise of online platforms, subscription models and diverse distribution channels are reshaping the market and fostering growth. Amidst fierce competition among publishers, the focus on engaging content and compelling editorial pieces remains paramount. Magazines, newspapers, and books are cornerstones of the publishing world, with magazines particularly thriving in the dynamic magazines market. Certain genres, such as fashion, lifestyle, and travel, are popular in the magazine publishing market due to their wide appeal to readers. Publishers navigate complexities in business magazine publishing and book publishing business to meet the evolving needs of their audience. From informative articles to insightful analysis, the media publishing industry continues to shape our understanding of the world.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
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Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Decelerate at a CAGR of 0.65% |
Market growth 2023-2027 |
USD 3.54 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
0.91 |
Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
Performing market contribution |
Europe at 49% |
Key countries |
US, China, Japan, Germany, and Russia |
Competitive landscape |
Leading Vendors, Market Forecasting ,Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bertelsmann SE and Co. KGaA, Bloomberg L.P, British Broadcasting Corp., Cairo Communication Spa, CJK Group Inc., Dazed Media, Forbes Media LLC, Gakken Holdings Co. Ltd., Gannett Co. Inc., Guardian News and Media Ltd., Heinrich Bauer Verlag KG, HT Media Ltd., InterActiveCorp, Kadokawa Corp., Nine Entertainment Co. Holdings Ltd., Paramount Global, Paste Media Group, The New York Times Co., The Walt Disney Co., and Hearst Communications Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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