What is the study period of Marketing Consulting market?

The marketing consulting is studied from 2019-2029. <a href='https://www.technavio.com/report/marketing-consulting-market-industry-analysis'>Read More</a>

Which region is expected to show the highest market share in the Marketing Consulting market?

APAC is to show the highest market share with 46% contribution. <a href='https://www.technavio.com/report/marketing-consulting-market-industry-analysis'>Read More</a>

What are the major market players covered in the report?

Accenture PLC, Alvarez and Marsal Holdings LLC, Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Cedar Management Consulting International LLC, Deloitte Touche .... <a href='https://www.technavio.com/report/marketing-consulting-market-industry-analysis'>Read More</a>

What is the current size of the Marketing Consulting market?

marketing consulting will increase $ 40.7 bn during 2025-2029. <a href='https://www.technavio.com/report/marketing-consulting-market-industry-analysis'>Read More</a>

What is the Year-Over-Year Growth Rate of Market 2025-2029?

4.2% is the year-over-year Growth of Market. <a href='https://www.technavio.com/report/marketing-consulting-market-industry-analysis'>Read More</a>

Marketing Consulting Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Canada, UK, Germany, Italy, China, The Netherlands, France, Japan, India - Size and Forecast 2025-2029

Published: Feb 2025
Pages: 223
SKU: IRTNTR71542

Enjoy complimentary customisation on priority with our Enterprise License!

Marketing Consulting Market Size 2025-2029

The marketing consulting market size is forecast to increase by USD 40.7 billion at a CAGR of 4.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for digital transformation and improved customer experience. This shift towards digital is leading to increased adoption of automation software, analytics, and cloud computing in marketing strategies. Additionally, mergers and acquisitions in The market are on the rise, as companies seek to expand their offerings and enhance their capabilities. However, this digital transformation also brings challenges, particularly around data security and privacy. As businesses collect and process larger amounts of customer data, the risks associated with potential breaches become more pronounced. Auditing services and education around best practices for data security are becoming essential components of marketing consulting strategies. In summary, the market is experiencing significant growth due to the need for digital transformation and improved customer experience, but also faces challenges related to data security and privacy.

What will be the Size of the Marketing Consulting Market During the Forecast Period?

Request Free Sample

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation

2.3 Factors of disruption
- Overview on factors of disruption

2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

3.2 Market characteristics
- Market characteristics analysis

3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition

4.2 Market segment analysis
- Market segments

4.3 Market size 2024

4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Marketing Consulting Market 2019 - 2023
- Historic Market Size - Data Table on Global Marketing Consulting Market 2019 - 2023 ($ billion)

5.2 Service segment analysis 2019 - 2023
- Historic Market Size - Service Segment 2019 - 2023 ($ billion)

5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)

5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)

5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)

5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on Global Marketing Consulting Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029

7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029

7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029

7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029

7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029

7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029

7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Service

8.1 Market segments
- Chart on Service - Market share 2024-2029 (%)
- Data Table on Service - Market share 2024-2029 (%)

8.2 Comparison by Service
- Chart on Comparison by Service
- Data Table on Comparison by Service

8.3 MSMD and IC services - Market size and forecast 2024-2029
- Chart on MSMD and IC services - Market size and forecast 2024-2029 ($ billion)
- Data Table on MSMD and IC services - Market size and forecast 2024-2029 ($ billion)
- Chart on MSMD and IC services - Year-over-year growth 2024-2029 (%)
- Data Table on MSMD and IC services - Year-over-year growth 2024-2029 (%)

8.4 Sales management and development consulting services - Market size and forecast 2024-2029
- Chart on Sales management and development consulting services - Market size and forecast 2024-2029 ($ billion)
- Data Table on Sales management and development consulting services - Market size and forecast 2024-2029 ($ billion)
- Chart on Sales management and development consulting services - Year-over-year growth 2024-2029 (%)
- Data Table on Sales management and development consulting services - Year-over-year growth 2024-2029 (%)

8.5 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)

8.6 Market opportunity by Service
- Market opportunity by Service ($ billion)
- Data Table on Market opportunity by Service ($ billion)

9 Market Segmentation by Application

9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)

9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application

9.3 Automotive - Market size and forecast 2024-2029
- Chart on Automotive - Market size and forecast 2024-2029 ($ billion)
- Data Table on Automotive - Market size and forecast 2024-2029 ($ billion)
- Chart on Automotive - Year-over-year growth 2024-2029 (%)
- Data Table on Automotive - Year-over-year growth 2024-2029 (%)

9.4 Chemicals - Market size and forecast 2024-2029
- Chart on Chemicals - Market size and forecast 2024-2029 ($ billion)
- Data Table on Chemicals - Market size and forecast 2024-2029 ($ billion)
- Chart on Chemicals - Year-over-year growth 2024-2029 (%)
- Data Table on Chemicals - Year-over-year growth 2024-2029 (%)

9.5 Machine industry - Market size and forecast 2024-2029
- Chart on Machine industry - Market size and forecast 2024-2029 ($ billion)
- Data Table on Machine industry - Market size and forecast 2024-2029 ($ billion)
- Chart on Machine industry - Year-over-year growth 2024-2029 (%)
- Data Table on Machine industry - Year-over-year growth 2024-2029 (%)

9.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)

9.7 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

10 Market Segmentation by Type

10.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)

10.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type

10.3 Project-based - Market size and forecast 2024-2029
- Chart on Project-based - Market size and forecast 2024-2029 ($ billion)
- Data Table on Project-based - Market size and forecast 2024-2029 ($ billion)
- Chart on Project-based - Year-over-year growth 2024-2029 (%)
- Data Table on Project-based - Year-over-year growth 2024-2029 (%)

10.4 Retainer-based - Market size and forecast 2024-2029
- Chart on Retainer-based - Market size and forecast 2024-2029 ($ billion)
- Data Table on Retainer-based - Market size and forecast 2024-2029 ($ billion)
- Chart on Retainer-based - Year-over-year growth 2024-2029 (%)
- Data Table on Retainer-based - Year-over-year growth 2024-2029 (%)

10.5 On-demand - Market size and forecast 2024-2029
- Chart on On-demand - Market size and forecast 2024-2029 ($ billion)
- Data Table on On-demand - Market size and forecast 2024-2029 ($ billion)
- Chart on On-demand - Year-over-year growth 2024-2029 (%)
- Data Table on On-demand - Year-over-year growth 2024-2029 (%)

10.6 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)

12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)

12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)

12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)

12.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)

12.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)

12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)

12.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)

12.10 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)

12.11 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)

12.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)

12.13 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)

12.14 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)

12.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)

12.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)

12.17 The Netherlands - Market size and forecast 2024-2029
- Chart on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Data Table on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
- Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)

12.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers

13.2 Market challenges

13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview

14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

14.3 Landscape disruption
- Overview on factors of disruption

14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered

15.2 Company ranking index
- Company ranking index

15.3 Market positioning of companies
- Matrix on companies position and classification

15.4 Accenture PLC
- Accenture PLC - Overview
- Accenture PLC - Business segments
- Accenture PLC - Key news
- Accenture PLC - Key offerings
- Accenture PLC - Segment focus
- SWOT

15.5 Alvarez and Marsal Holdings LLC
- Alvarez and Marsal Holdings LLC - Overview
- Alvarez and Marsal Holdings LLC - Product / Service
- Alvarez and Marsal Holdings LLC - Key offerings
- SWOT

15.6 Bain and Co. Inc.
- Bain and Co. Inc. - Overview
- Bain and Co. Inc. - Product / Service
- Bain and Co. Inc. - Key offerings
- SWOT

15.7 BearingPoint Holding BV
- BearingPoint Holding BV - Overview
- BearingPoint Holding BV - Product / Service
- BearingPoint Holding BV - Key offerings
- SWOT

15.8 Boston Consulting Group Inc.
- Boston Consulting Group Inc. - Overview
- Boston Consulting Group Inc. - Product / Service
- Boston Consulting Group Inc. - Key offerings
- SWOT

15.9 Cedar Management Consulting International LLC
- Cedar Management Consulting International LLC - Overview
- Cedar Management Consulting International LLC - Product / Service
- Cedar Management Consulting International LLC - Key offerings
- SWOT

15.10 Deloitte Touche Tohmatsu Ltd.
- Deloitte Touche Tohmatsu Ltd. - Overview
- Deloitte Touche Tohmatsu Ltd. - Product / Service
- Deloitte Touche Tohmatsu Ltd. - Key offerings
- SWOT

15.11 Elixirr International plc
- Elixirr International plc - Overview
- Elixirr International plc - Product / Service
- Elixirr International plc - Key offerings
- SWOT

15.12 Ernst and Young Global Ltd.
- Ernst and Young Global Ltd. - Overview
- Ernst and Young Global Ltd. - Product / Service
- Ernst and Young Global Ltd. - Key offerings
- SWOT

15.13 KPMG International Ltd.
- KPMG International Ltd. - Overview
- KPMG International Ltd. - Product / Service
- KPMG International Ltd. - Key offerings
- SWOT

15.14 McKinsey and Co.
- McKinsey and Co. - Overview
- McKinsey and Co. - Product / Service
- McKinsey and Co. - Key offerings
- SWOT

15.15 Nextcontinent
- Nextcontinent - Overview
- Nextcontinent - Product / Service
- Nextcontinent - Key offerings
- SWOT

15.16 OC and C Strategy Consultants
- OC and C Strategy Consultants - Overview
- OC and C Strategy Consultants - Product / Service
- OC and C Strategy Consultants - Key offerings
- SWOT

15.17 PricewaterhouseCoopers LLP
- PricewaterhouseCoopers LLP - Overview
- PricewaterhouseCoopers LLP - Product / Service
- PricewaterhouseCoopers LLP - Key offerings
- SWOT

15.18 The Nielsen Co. US LLC
- The Nielsen Co. US LLC - Overview
- The Nielsen Co. US LLC - Product / Service
- The Nielsen Co. US LLC - Key offerings
- SWOT

16 Appendix