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The meetings, incentives, conventions, and exhibitions market size is forecast to increase by USD 311.7 billion, at a CAGR of 13.3% between 2024 and 2029.
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities unfolding across various sectors. Corporate events integrate onsite registration, virtual events, attendee tracking, event security, event staffing, and seamless applications of incentive travel, venue selection, networking opportunities, speaker acquisition, team building activities, social media engagement, and more. These elements are not static, but rather, they continuously adapt to the ever-changing landscape of business needs and technological advancements. Onsite registration systems streamline attendee check-in processes, while virtual events offer expanded reach and accessibility. Attendee tracking tools provide valuable data for post-event analysis, enabling organizations to assess delegate satisfaction and optimize future events.
Event security measures ensure a safe and secure environment, while event staffing solutions provide professional and efficient support. Incentive travel programs motivate and reward top performers, driving productivity and employee engagement. Venue selection plays a crucial role in creating memorable experiences and leaving lasting impressions. Networking opportunities foster collaboration and relationship-building, while speaker acquisition and educational content contribute to knowledge transfer and skill development. Team building activities and social media engagement strengthen corporate culture and brand identity. Registration management, event management software, and destination management streamline logistics and enhance the overall event experience. Sustainability practices and badge printing ensure eco-consciousness and professionalism.
The meetings, incentives, conventions, and exhibitions (mice) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
The meeting segment is estimated to witness significant growth during the forecast period.
Meetings, Incentives, Conferences, and Exhibitions (MICE) are essential for bringing individuals together to share ideas, collaborate, and solve problems. Various types of meetings, including board meetings, seminars, product launches, training sessions, and client interactions, foster teamwork and personal development. These events offer valuable opportunities for communication skill improvement and goal motivation. The expanding business landscape, resulting in increased job opportunities, is expected to fuel the demand for MICE. Moreover, digital marketing plays a crucial role in promoting these events, enabling onsite registration, attendee tracking, and virtual events. Event planning ensures a harmonious and immersive experience through brand activation, exhibition booth design, and catering services.
Post-event analysis provides essential feedback mechanisms for continuous improvement. Public relations and awards ceremonies recognize achievements and boost brand reputation. Networking opportunities, speaker acquisition, team building activities, and social media engagement further enhance the value of MICE. Event technology, including event management software, event security, and risk management, ensures a seamless experience. Incentive travel and sponsorship acquisition offer rewards and recognition. Venue selection and destination management cater to diverse preferences and sustainability practices. Educational content and hybrid events cater to diverse learning styles and accessibility needs. Data analytics and lead generation provide valuable insights for future planning.
Contract negotiation and audio visual equipment ensure efficient and effective event execution. Brand activation, exhibition space, and badge printing add to the overall experience. Overall, the MICE market is evolving to meet the dynamic needs of businesses and participants.
The Meeting segment was valued at USD 105.60 billion in 2019 and showed a gradual increase during the forecast period.
North America is estimated to contribute 37% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The Meetings, Incentives, Conferences, and Exhibitions (MICE) market in North America is witnessing significant growth, driven by various factors. Transportation logistics, including the intense competition between legacy and low-cost carriers, is leading to lower prices for business travelers. This price decrease, while offset by ancillary fees, is seen as an opportunity for revenue generation. Digital marketing plays a crucial role in event promotion and registration management, enabling seamless onsite and virtual attendance through event apps and registration software. Event planning, branding, and delegate satisfaction are key areas of focus, with experiential marketing and sustainability practices enhancing attendee engagement.
Public relations, awards ceremonies, and social media engagement help boost event prestige and reach. Speaker acquisition, team building activities, and networking opportunities foster collaboration and knowledge sharing. Data analytics and lead generation facilitate effective sponsorship acquisition and contract negotiation. Event technology, including audio-visual equipment and event management software, ensures smooth event execution. Venue selection, catering services, and destination management contribute to a memorable attendee experience. Hybrid events, educational content, and exhibition booth design showcase innovation and flexibility. Risk management and event security ensure a safe and secure environment for all participants.
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is a vibrant and dynamic sector that brings together professionals from various industries for collaboration, learning, and networking. This market encompasses a range of events, from small incentive trips to large-scale conventions and exhibitions. MICE events provide opportunities for businesses to showcase their products or services, build relationships, and incentivize top performers. They also offer attendees the chance to gain valuable industry insights, learn new skills, and expand their professional networks. The MICE industry caters to diverse needs, including accommodation, transportation, catering, and technical support. By fostering innovation, collaboration, and growth, the MICE market plays a crucial role in driving economic development and business success.
The meetings, incentives, conventions, and exhibitions (mice) market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the meetings, incentives, conventions, and exhibitions (mice) market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, meetings, incentives, conventions, and exhibitions (mice) market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
360 Destination Group - The company specializes in designing and executing meetings, incentives, conventions, and exhibitions (MICE). These events encompass offsite gatherings, virtual and hybrid conferences, and traditional conferences. Our offerings cater to diverse business needs, fostering productive interactions and knowledge exchange.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Meetings, Incentives, Conventions, And Exhibitions (MICE) Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
205 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.3% |
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Market growth 2025-2029 |
USD 311.7 billion |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
10.6 |
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Key countries |
US, China, Germany, Japan, UK, India, Canada, Brazil, UAE, Australia, Saudi Arabia, France, South Korea, Mexico, and The Netherlands |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this meetings, incentives, conventions, and exhibitions (mice) market research report to meet your requirements.
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by Service
10 Market Segmentation by Booking Type
11 Market Segmentation by End-User
12 Customer Landscape
13 Geographic Landscape
14 Drivers, Challenges, and Opportunity/Restraints
15 Competitive Landscape
16 Competitive Analysis
17 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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