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The mens skincare products market size is forecast to increase by USD6.40 billion at a CAGR of 7.19% between 2023 and 2028. The men's skincare market is experiencing significant growth, driven by innovation and portfolio extension leading to product premiumization. Consumers are increasingly seeking authentic and natural ingredients in their skincare products, leading to a swell in demand for organic offerings. However, the market faces challenges from counterfeit products, which undermine brand authenticity and consumer trust. The creams and moisturizers segment is a key growth area, as men look for effective solutions to address aging and skin concerns. The e-commerce segment is also gaining traction, with the convenience and accessibility it offers. The influence of pop culture, particularly K-Drama, K-pop, and K-Beauty, is driving trends in men's skincare.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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