Mens Skincare Products Market Size 2024-2028

The mens skincare products market size is estimated to grow by USD 6.39 billion at a CAGR of 7.19% between 2023 and 2028.  The market is experiencing significant growth, driven by innovation and portfolio extension, leading to product premiumization. This trend is particularly evident in the anti-pollution skincare segment, which is gaining immense popularity due to increasing environmental concerns. Moreover, the demand is on the rise, reflecting a growing awareness of personal grooming and self-care among men. The market is expected to continue its upward trajectory, fueled by these trends and the increasing acceptance of skincare as an essential aspect of men's health and wellness.

Furthermore, the market in North America is projected to expand at a consistent pace throughout the forecast period. Key contributing countries in this region are the US, Canada, and Mexico. Factors fueling the market growth in North America include the escalating demand for anti-aging solutions, increasing preference for natural and organic skincare products, and the burgeoning popularity of multifunctional skincare products among consumers. Facial care product demand is anticipated to surge significantly during the forecast period. Anti-aging products hold a significant market share in the men's skincare products sector in North America.  Beiersdorf AG offers men's skincare products under its brand Nivea. 

Overview of the Market

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Market Dynamics

The market is witnessing significant growth, driven by the increasing awareness of grooming and masculinity. Skin care procedures such as exfoliation, fillers, and laser resurfacing are gaining popularity among men. Nutrition and sun protection are essential components of any skincare routine, with emollients and moisturizers being key products. Innovation in the form of cutting-edge ingredients and advanced technologies is fueling the market. Brands are leveraging data analytics to understand consumer preferences and tailor their offerings. The influence of pop culture, particularly K-Drama, K-pop, and K-Beauty, is also impacting the market. Unlics, a Gen Z-focused brand, is an example of this trend, offering a range of skincare products catering to the unique needs of this demographic. Nivea, among other established players, continues to dominate the market with its extensive product portfolio and strong brand presence.

Key Market Driver

Innovation and portfolio extension leading to product premiumization driving the market growth. These have gained significant traction in the market, with manufacturers offering innovative solutions to address concerns such as aging, acne, and pigmentation. Premium men's eye creams and anti-aging creams are popular choices, targeting concerns like crow's feet and dark circles. The grooming gap between men and women is closing, with education and the breaking down of stereotypes leading to an increased focus on men's appearance. Ingredient innovation is a key driver in the market, as companies strive to offer authentic, sustainable solutions.

Furthermore, the Cream & moisturizers segment dominates, with e-commerce platforms providing easy access to these products. K-Drama, K-pop, and K-Beauty trends have influenced men's skincare choices, with brands like Unlics, Gen Z, and Bulldog Skincare gaining popularity. Data analytics plays a crucial role in understanding consumer behavior and preferences, enabling companies to cater to the evolving needs of the market. Nivea, Mintel, and Revieve are some key players in the market, while Gillette Gaming and Blackstone Collection cater to niche segments. Sustainability concerns are increasingly important, with consumers seeking eco-friendly and ethically sourced ingredients. Therefore development in skincare product quality is anticipated to drive the growth of the market during the forecast period.

Significant Market Trends

Growing demand for natural and organic men's skincare products is an emerging trend shaping the market growth. The men's skincare market is witnessing a significant surge in demand for organic and herbal products, as men prioritize self-grooming and address concerns such as crow's feet, dark circles, and fine lines. This trend is bridging the grooming gap and challenging ingrained perceptions that men do not require skincare. Manufacturers are responding by innovating with men's eye creams and anti-aging creams, formulated from naturally sourced ingredients. Authenticity and sustainability concerns are driving this shift, with consumers seeking products free from harmful chemicals.

Furthermore, market leaders like Nivea, with their PURE & NATURAL line, and new entrants such as Bulldog Skincare, Revieve, and Gillette Gaming, are capitalizing on this trend. E-commerce platforms and K-Beauty influencers, including K-Drama and K-pop stars, are also playing a crucial role in educating consumers and increasing market penetration. Data analytics from market research firms like Mintel and Unlics reveal that the Cream & Moisturizers segment is a key contributor to the market's growth. As Gen Z consumers become increasingly conscious of their appearance, the demand for high-quality, natural skincare products is expected to continue. Competition in the market remains fierce, with brands focusing on ingredient innovation to differentiate themselves.

Major Market Challenges

Shorter life cycles of skincare products are a significant challenge hindering market growth. These products, including eye creams and anti-aging creams, have gained significant traction in the global market due to increasing awareness and the growing grooming gap. However, this trend unfortunately coincides with the proliferation of counterfeit products. These imitation items, which can cause harm to users, are often sold at lower prices due to the use of low-quality ingredients and production costs. The market encompasses various segments such as men's eye creams and anti-aging creams, addressing concerns like crow's feet, dark circles, and fine lines.

Furthermore, the market's expansion is influenced by factors like education, stereotypes, and ingrained perceptions, as well as ingredient innovation and competition. Authenticity is a major concern in the market, with consumers seeking sustainable and high-quality products. Brands like Nivea, Mintel, Bulldog Skincare, Revieve, Gillette Gaming, and Blackstone Collection are leading the charge in this regard. The E-commerce segment plays a crucial role in the market, with platforms like Unlics, Gen Z, and Data analytics enabling easy access to a wide range of products. The influence of K-Drama, K-pop, and K-Beauty trends from South Korea further fuels the demand for these products. Despite the challenges posed by counterfeit products, the market continues to evolve, offering numerous opportunities for growth and innovation. Hence, these factors can act as a major challenge for the growth of the market in focus during the forecast period.

Market Segment

By Distribution Channel

The offline segment will account for a major share of the market's growth during the forecast period.? These products have witnessed significant growth in recent years, with the market catering to the self-care needs of various demographics. Generation Z consumers, millennial men, and high-net-worth individuals (HNWI) are increasingly prioritizing grooming and embracing routines. Mobile shopping applications, payment methods, and social media platforms have made purchasing more accessible and convenient. Fashion blogs, YouTube stars, and male models have become influential figures in promoting journeys and recommending products. Innovative brands are leveraging cutting-edge ingredients and advanced technologies to cater to the unique needs of men.

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The offline segment was valued at USD 11.01 billion in 2018.? Face wash, moisturizer, sunscreen, shaving cream, beard oil, and specialized treatments are some of the popular product categories. Influencers and community-driven platforms are playing a crucial role in fostering brand loyalty and a cultural shift towards masculinity and self-care. Anti-aging and sun protection are key concerns for men, with a growing preference for natural ingredients and eco-consciousness. Smart devices and apps offer customization and product efficacy, further enhancing the consumer experience. Brands are focusing on personalized skincare routines and catering to the diverse needs of men, with a focus on anti-aging, sun protection, and natural ingredients. The market is expected to continue its growth trajectory, driven by the younger generation's increasing awareness and acceptance of men's skincare.

By Product

Based on the product, the market has been segmented into Facial skincare products and Body skincare products. The Facial skincare products segment will account for the largest share of this segment.

Regional Analysis

North America is estimated to contribute 30% to the growth of the global market during the forecast duration.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. The market is experiencing significant growth, driven by the increasing adoption of mobile shopping applications and diverse payment methods. Social media platforms and fashion blogs serve as influential channels for Generation Z consumers, promoting self-care and masculinity through skincare routines. Male models and YouTube stars have become key influencers, sharing their skincare journeys and recommendations with younger generations and millennial men. High-net-worth individuals (HNWI) also contribute to the market's expansion, seeking brand loyalty and advanced technologies in grooming products.

Innovative brands are leveraging cutting-edge ingredients and specialized treatments to cater to the evolving needs of consumers. Skincare routines now include essentials such as face wash, moisturizer, sunscreen, and shaving cream, infused with natural ingredients and eco-consciousness. Brands are also focusing on customization and product efficacy, utilizing smart devices and apps to offer personalized skincare routines. Anti-aging and sun protection remain top priorities, with a cultural shift towards embracing skincare as an essential aspect of overall wellness. Influencers continue to play a crucial role in shaping consumer preferences, while specialized treatments and advanced technologies further enhance the market's appeal.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Edgewell Personal Care Co. - The company offers men's skincare products under its brand Hawaiian Tropic.

The  Market  growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Beiersdorf AG, Brickell Brands LLC, Coty Inc., Edgewell Personal Care Co., Emami Ltd, Galderma SA, Groupe Clarins, Himalaya Wellness Co., JAXON LANE, Johnson and Johnson Services Inc., LOreal SA, Menaji Worldwide LLC, Natura Bisse, Quallis Brands Inc., Skin Co LLC, Susanne Kaufmann, The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, and Weleda Group

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Distribution Channel Outlook 
  • Offline
  • Online
• Product Outlook 
  • Facial skincare products
  • Body skincare products

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing significant growth due to the increasing awareness of personal grooming and the desire for healthy, radiant skin. Skincare ingredients such as vitamins, antioxidants, and essential oils are in high demand. Producers are focusing on creating effective formulations for various skin concerns, including acne, aging, and sun damage. The use of natural and organic ingredients is a key trend in this market. Consumers are seeking products that are gentle on their skin and free from harsh chemicals. Brands are responding by offering a wide range of skincare lines catering to different skin types and concerns.

Furthermore, products such as cleansers, toners, moisturizers, and sunscreens are popular in the market. Producers are also introducing innovative formats, such as face masks and serums, to cater to the evolving needs of consumers. The market is driven by factors such as rising disposable income, increasing urbanization, and changing consumer preferences. Additionally, the influence of social media and celebrity endorsements is also contributing to the growth of this market. The market is expected to continue its growth trajectory in the coming years, with a focus on innovation, sustainability, and personalization. Producers are investing in research and development to create products that cater to the unique needs of men and deliver visible results.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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