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The mens underwear market size is forecast to increase by USD 11.65 billion at a CAGR of 5.43% between 2023 and 2028. Market growth in the men's underwear sector is driven by increased awareness of health and hygiene. Young men's active lifestyles and preference for functional underwear contribute to market expansion. Heightened awareness of health risks associated with prolonged underwear use further stimulates growth. Growing investments by key players shape market trends, with a focus on R&D for diverse body types.
Brands like Calvin Klein innovate with recycled materials for everyday comfort. These investments and new product launches boost market growth amid evolving trends and consumer preferences. The market-growth analysis reveals insights into market growth and trends, market scenarios, including pricing analysis and production consumption analysis.
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The boxer brief segment is estimated to witness significant growth during the forecast period. The boxer brief style incorporates the characteristics of both boxers and boxer briefs, resulting in a comfortable, supporting, and modern silhouette that is favorably sought after by men of all age groups. Boxer briefs have become increasingly popular due to the rising awareness and importance of comfort and breathability among men.
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The boxer brief segment was the largest segment and was valued at USD 11.15 billion in 2018. Boxer briefs have become increasingly popular due to their attractive appearance. Another factor that has contributed to the increase in the demand for boxer briefs is the growing awareness of health and wellness. The use of premium materials and advanced fabric technologies has resulted in the development of boxer briefs that are moisture-wicking as well as temperature-regulating. Hence, such factors under the boxer briefs segment will drive the growth of the global market during the forecast period.
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APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavioâs analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, India, Japan, Australia, and South Korea are some of the prominent markets in the region, as they contribute to the growth of the regional market. Some of the major players operating in the market in the APAC region include Calvin Kein, Jockey, Lux Cozi, etc.
Moreover, customers are extensively opting for branded menswear due to its affordable price and easy availability. Furthermore, growing urbanization and increasing disposable income are extensively driving the men's intimates market in the region. Hence, such factors are expected to drive market growth in this region during the forecast period.
The market is experiencing robust growth driven by rising consciousness regarding health and hygiene, particularly among the young male population engaged in physical activities. This trend has led to a surge in investments and product launches aimed at meeting consumer demands for comfortable and functional undergarments. Challenges persist in issues related to purchasing the product, including availability and decision-making processes. The market values qualities such as lightweight, softness, and moisture prevention, with a continuous demand for cotton-based underwear due to its high absorbency and resistance to bleach, detergent, and heat. Despite challenges in availability, market trends indicate steady growth, especially in Asia Pacific countries, where sales of men's undergarments are on the rise. Through expert analysis and market research, the industry strives to address challenges while capitalizing on opportunities for growth and innovation in this essential segment of apparel sales.
The increasing awareness surrounding health and hygiene emerges as the primary driver of market growth in the men's underwear sector. The rising participation of young men in physical activities like sports and exercise, who often opt for functional underwear, is anticipated to bolster market expansion.
Additionally, heightened awareness regarding the health risks associated with prolonged underwear use is poised to further stimulate growth in the global market. Consequently, these factors are expected to drive market growth throughout the forecast period.
Growing investments and product launches by players are the primary trends shaping market growth. Companies are spending more on R&D to create products that fit all body types and sizes. Prominent players in the global market, such as Jockey, Hugo Boss, Ralph Lauren Corp., PVH Corp., etc., are using sophisticated tailoring and new modal fabrics such as viscose and merino wool to improve comfort and reduce moisture.
For instance, Calvin Klein, a subsidiary of PVH Corp., unveiled the Autumn 2022 campaign in August 2022, showcasing the brand's new undergarments and jeans collection. Designed for everyday wear, the collection features a modern take on wireless comfort with a mix of recycled materials. New product launches and investments by market players will boost the market during the forecast period.
Issues related to purchasing the product is a challenge that affects market growth. The difficulties associated with buying underwear from retail stores due to the lack of product choice across developing regions the global market is expected to be hindered.
Furthermore, the lack of an opportunity to try or feel the product before making a purchase on the online platform is another factor that is likely to impede the development of the market. These factors may impede the growth of the global market during the forecast period.
The Market forecasting research report includes the adoption lifecycle of the market, covering from the innovatorâs stage to the laggardâs stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market-growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The market is a dynamic landscape, offering a diverse range of options from Regular Briefs to daring Thongs. Price Range flexibility caters to various consumer preferences, reflecting market insights and Market Analysis. As consumers seek comfort and durability, factors like bleach resistance, detergent resistance, and heat resistance become paramount. The continuous use of underwear underscores the importance of quality and longevity, driving the introduction of new products to address emerging needs.
Despite challenges such as health problems and lack of availability, the market maintains a steady growth rate, fueled by Import/Export Analysis and strategic Market Research initiatives. The sales of apparel, particularly men's underwear, reflect shifting Market Trends and consumer behavior. The marekt landscape depends on the market growth analysis, market growth and forecasting, market forecast. In the competitive landscape, understanding consumer behavior and preferences is crucial for effective market trends and analysis. With a focus on innovation and meeting consumer demands, the market continues to evolve, offering a blend of style, comfort, and functionality.
The market is experiencing significant growth driven by several key factors. Increasing awareness about health and personal hygiene among consumers has heightened product demand. Changing consumer lifestyles and fashion trends have influenced preferences for intimate product designs, including C-strings, Tanga, jockstraps, and various underwear bottoms like boxer briefs and undershirts. Millennials and Generation X are leading the shift towards modern retailing stores, specialty stores, pharmacies, and discounters for their purchases. Fabric used in men's underwear plays a crucial role in consumer choices. Popular materials include rayon, silk, cotton blends, modal fabric, and regenerated cellulosic fiber, which offer benefits such as breathability, resistance to moisture, shrink resistance, and wet strength. Brands like Calvin Kelvin, Garçon Model, N2N, and Saxx are capitalizing on these trends by offering underwear with a luxury feel and superior support. Print designs and the best fit are also important factors, with products being tailored to cater to different shapes and sizes. The rise of e-commerce has further expanded distribution channels, making it easier for consumers to access a wide range of products. The market is poised for continued growth, driven by innovations in fabric technology and design, as well as increasing disposable incomes and the growing demand for high-quality, fashionable men's underwear.
| Market Scope | |
|
Report Coverage |
Details |
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Page number |
164 |
|
Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.43% |
|
Market Growth 2024-2028 |
USD 11.65 billion |
|
Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.91 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 43% |
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Key countries |
US, Canada, India, China, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
American Eagle Outfitters Inc, Derek Rose Ltd., Duluth Holdings Inc., Farfetch Ltd., Hanesbrands Inc., Huber Holding AG, Hugo Boss AG, Iconix International, Jockey International Inc., Levi Strauss and Co., Newell Brands Inc., OTB Spa, Penney OpCo LLC, Perry Ellis International Inc., PVH Corp., Ralph Lauren Corp., RibbedTee, Under Armour Inc., UNIQLO India Pvt. Ltd., and Dolce and Gabbana SRL |
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Market dynamics |
Parent market analysis, market report, Market-growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market analysis and report for the forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research and growth report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Material
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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