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The metaverse real estate market share is expected to increase by USD 5.37 billion from 2021 to 2026, at a CAGR of 61.74%.
This metaverse real estate market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers metaverse real estate market segmentation by end-user (enterprises and individuals) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The metaverse real estate market report also offers information on several market vendors, including Axie Infinity, Cryptovoxels, Decentraland Foundation, Linden Lab, ShibaLand LLC, Somnium Space LTD., SuperWorld Inc., TandB Media Global Thailand Co. LTD., The Sandbox, The Voxel Agents, Tokens.com, and Uplandme Inc. among others.
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The growing popularity of mixed reality and cryptocurrency is notably driving the metaverse real estate market growth, although factors such as uncertainty of real estate market price on metaverse may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the metaverse real estate industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Metaverse Real Estate Market Driver
One of the key factors driving the global metaverse in real estate market growth is the growing popularity of mixed reality and cryptocurrency. The evolution of VR into a more mixed reality creates readability in virtual spaces by decoding tags and annotations. People accessing metaverse platforms can buy the real estate land, and they can either sell or lease it to others. In addition, the growing application of cryptocurrencies such as NFT, bitcoin, and Litecoin in purchasing digital assets is creating interest in end-users, especially enterprises. For instance, such cryptocurrencies offer greater accessibility to the virtual real estate sector. Instead of visiting a physical site, buyers can instantly visit metaverse virtual plots to purchase virtually. Therefore, such factors are expected to drive the demand for the global metaverse real estate market during the forecast period.
Key Metaverse Real Estate Market Trend
Growing number of virtual land acquisitions is one of the key metaverse market trends in real estate that is expected to impact the industry positively in the forecast period. For instance, in October 2021, Tokens.com announced the 50% acquisition of Metaverse Group, one of the largest metaverse land. It was purchased for 618,000 MANA (Decentraland currency). In March 2022, TerraZero Technologies Inc. completed the acquisition of virtual real estate land from Carl Fravel. The acquisition was valued at USD 2,775,000. Furthermore, with the advent of Web 3.0, consumers are shifting toward digital platforms. Therefore, most of the big brands are using acquired virtual lands for advertisement and other promotional purposes. Therefore, such transactions are expected to augment the market growth in the forecast years.
Key Metaverse Real Estate Market Challenge
One of the key challenges to the metaverse industry growth in real estate is the uncertainty of real estate market price on metaverse. The valuation of virtual lands depends on the scarcity and location of the land. However, the relation between virtual land price and these factors is still in doubt, as virtual land price does not follow the pricing pattern of the physical world. Therefore, the value of digital assets, including metaverse real estate, would basically depend on how the buyers perceive their price, thereby leading to fluctuations. Until now, the market has been witnessing participation from enterprise end-users. However, a fluctuation in metaverse land price may restrict the investment scope from price-sensitive consumers, thus negatively impacting the market growth during the forecast period.
This metaverse real estate market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global metaverse real estate market as a part of the global information technology (IT) spending market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the metaverse real estate market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the metaverse real estate market encompasses successful business strategies deployed by the key vendors. The metaverse real estate market is concentrated and the vendors are deploying growth strategies such as technological innovation to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The metaverse real estate market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the metaverse real estate market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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