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The Middle East and Africa adult diapers market size is forecast to increase by USD 123.5 million, at a CAGR of 4.11% between 2023 and 2028. The adult diapers market in the Middle East and Africa is experiencing significant growth due to several key factors. The rising awareness and adoption of adult diapers, particularly in developing countries, are driving market expansion. This trend is further fueled by the increasing online sales of personal hygiene products, providing convenience and accessibility to consumers. However, market growth is also influenced by challenges such as volatile raw material prices, particularly for fluff pulp and natural fibers used in diaper production. Consumers in the region are seeking diapers that offer superior leakage protection, odor control, dignity, comfort, and confidence. Innovations in product design, such as disposable panties, adult diaper pants, and swim diapers, are addressing these consumer needs and contributing to market growth. Despite these opportunities, companies must navigate the complexities of the market, including cultural sensitivities and logistical challenges, to successfully penetrate this emerging market.
The adult diapers market in the Middle East and Africa is witnessing significant growth due to the increasing older population, neurological disorders, and chronic health conditions such as incontinence, overactive bladder, diabetes, and obesity. The geriatric population in these regions is expanding rapidly, leading to a higher demand for incontinence absorbent products, including adult diapers and disposable panties. The market for adult diapers is driven by the rising prevalence of incontinence, particularly urinary and fecal incontinence, among the elderly population. Changing lifestyles and mobility impairment are also contributing factors. The market for disposable diapers, including those made from biodegradable materials, is growing due to environmental concerns and the availability of e-commerce platforms from major retailers.
Further, absorbent materials used in adult diapers include wood pulp, cotton, and plant-based ingredients. Odor control is a key feature in adult diapers, and many manufacturers are focusing on using natural ingredients for better odor control. The market for adult diapers is expected to grow further due to the increasing prevalence of chronic health conditions and the availability of disposable garments designed for incontinence. Incontinence absorbent products, including adult diapers, are essential for managing urine and fecal incontinence and bladder and bowel movements and are crucial for individuals with neurological disorders. The market for these products is expected to grow steadily in the Middle East and Africa due to the increasing population of older adults and the rising prevalence of chronic health conditions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The online segment is estimated to witness significant growth during the forecast period. The Adult Diapers Market in the Middle East and Africa is witnessing significant growth due to the increasing elderly population and changing lifestyles. According to the World Health Organization, the number of people aged 60 years and above in Africa is projected to more than double by 2050. In the Middle East, the elderly population is expected to reach 100 million by 2030. This demographic shift has led to an increased demand for adult diapers, particularly in the female segment. Manufacturers are responding to this trend by introducing new products and expanding their distribution channels. Reusable diapers made of non-woven materials are gaining popularity due to their eco-friendliness and cost-effectiveness.
Moreover, the mid-range segment is witnessing strong growth as consumers seek affordable yet effective solutions. The online sales channel is also gaining traction, with major players building web portals to sell adult diapers. Consumers prefer cash-on-delivery (COD) service when purchasing online due to trust issues with online payment platforms. Skin infection is a common concern among users, and manufacturers are focusing on developing diapers with advanced features to prevent such infections. The elderly population, especially those suffering from chronic health conditions, are the primary consumers of adult diapers. In the Middle East and Africa, the market is expected to grow at a steady pace due to increasing awareness and acceptance of adult diapers.
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The online segment accounted for USD 245.40 million in 2018 and showed a gradual increase during the forecast period.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing awareness and adoption in developing countries is the key driver of the market. The adult diapers market in the Middle East and Africa is witnessing growth due to the increasing prevalence of incontinence among the older population and individuals with neurological disorders. Incontinence absorbent products, including adult diapers, are gaining popularity as traditional methods, such as using cloth pads, can lead to health issues due to their lack of sterilization. The geriatric population, particularly those with mobility impairment, are the primary consumers of these products.
Further, e-commerce giants are playing a significant role in increasing the market reach of adult diapers in these regions. The demand for biodegradable adult diapers is also on the rise due to growing environmental concerns. Despite the benefits, the market growth is relatively low in developing countries like Yemen and Syria, where product awareness and social consciousness are hindrances. However, the increasing health risks associated with traditional methods are driving consumer awareness and acceptance of modern-day incontinence products.
The rise in online sales of personal hygiene products is the upcoming trend in the market. The Adult Diapers market in the Middle East and Africa has witnessed notable growth due to the increasing prevalence of incontinence issues among the older population and individuals with neurological disorders such as multiple sclerosis, Parkinson's disease, and stroke. Incontinence absorbent products, including adult diapers, have become essential for managing overactive bladders and mobility impairment. E-commerce giants like Amazon and Alibaba have expanded their reach in the region, offering a wide range of biodegradable and disposable diapers online.
Moreover, the geriatric population's growing need for these products and the convenience of online shopping are expected to propel the market's growth. Despite the offline segment's current dominance, the online segment is anticipated to register faster growth during the forecast period due to its cost-effective inventory management and extensive customer reach.
Volatility in raw material prices is a key challenge affecting the market growth. The adult diapers market in the Middle East and Africa caters to the needs of the geriatric population and individuals suffering from neurological disorders, incontinence due to overactive bladders, and mobility impairment. The production process of adult diapers incorporates various raw materials such as fluff pulp, superabsorbent polymer, polypropylene polymer, elastic film, and fibers like polypropylene, polyester, biocomponent, rayon/lyocell, and cotton. Petroleum-based raw materials, including polyethylene plastic, are also utilized in manufacturing disposable diapers. The demand for incontinence absorbent products, particularly disposable diapers, is significant due to their affordability and ease of disposability.
However, the prices of petroleum-based raw materials are subject to fluctuations based on market conditions, which impact the production costs and, consequently, the prices of intermediary and final products. Despite these challenges, e-commerce giants have facilitated the availability and accessibility of adult diapers, enabling companies to maintain competitive pricing and cater to the growing demand. The market for biodegradable adult diapers is also gaining traction due to increasing environmental concerns.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Abena UK Ltd. - The company offers adult diapers such as Abena Nova.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The adult diapers market in the Middle East and Africa is witnessing significant growth due to the increasing older population, neurological disorders, and chronic health conditions such as incontinence, overactive bladder, diabetes, obesity, and urinary and fecal incontinence. The geriatric population, especially those with mobility impairment, are the primary consumers of incontinence absorbent products. The market for adult diapers is segmented into disposable diapers and reusable diapers. Disposable diapers, made of non-woven materials, are the most popular choice due to their convenience and odor control features. Biodegradable adult diapers are gaining traction due to growing environmental concerns. The female segment holds a significant share of the market, with adult diaper pants, tab style briefs, pull-on underwear, and booster pads being popular choices.
Additionally, online sales channels, including e-commerce giants, are increasingly popular due to changing lifestyles and the convenience they offer. The market faces challenges such as leakage, odors, and skin irritations, leading to infections and rashes. Hospitals and medical centers are significant consumers of adult diapers, particularly for patients with dementia, urinary and fecal incontinence, and bedsores. Nonprofit organizations are promoting the use of plant-based ingredients, such as wood pulp and cotton, in adult diapers to reduce waste and improve hygiene. The market is also witnessing innovation in absorbent materials, moisture-wicking fabrics, and smartphone-enabled diapers for improved comfort and dignity.
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Market Scope |
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Report Coverage |
Details |
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Page number |
156 |
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Base year |
2023 |
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Historic period |
2017-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.11% |
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Market growth 2024-2028 |
USD 123.5 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.88 |
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Key companies profiled |
Abena UK Ltd., Chiaus (Fujian) Industrial Development Co. Ltd., Dentsply Sirona Inc., Domtar Corp., Essity AB, Hayat Kimya San AS, Hollister Inc., Kao Corp., Kimberly Clark Corp., Linette, Medline Industries LP, Ontex BV, Paul Hartmann AG, Principle Business Enterprises Inc., Rearz Inc., Shamsan Industry Group, The Procter and Gamble Co., Tykables, TZMO SA, and Unicharm Corp. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles,market forecast , fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this market research report to meet your requirements Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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