Mobile Ad Spending Market in the US 2015-2019

About Mobile Ad Spending
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising. 

Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.

Covered in this Report
This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors
• Flurry
• Millennial Media
• MoPub
• Pandora

Other Prominent Vendors
• Amobee
• Baidu
• Byyd
• Chartboost
• Fyber
• Google
• HasOffers
• Hipcricket
• iAd
• inMobi
• Kiip
• Matomy Media
• MobPartner
• OfferPal Media
• Opera Mediaworks
• PubMatic
• Science
• Smaato 

Market Driver
• Increased Adoption of Smartphones and Tablets 
• For a full, detailed list, view our report

Market Challenge
• Privacy and Security Concerns
• For a full, detailed list, view our report

Market Trend
• Increase in Number of Mobile App Downloads
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?